Tata Motors Launches Curvv Series X SUV Coupe Lineup in India Starting at Rs 9.99 Lakh

Tata Motors has introduced the new Curvv Series X SUV coupe lineup in India with prices starting at Rs 9.99 lakh (ex-showroom), offering personas ranging from Smart X to the feature-packed Accomplished X+ with Level-2 ADAS.

Tata Motors Passenger Vehicles has officially expanded its SUV coupe portfolio in the Indian market with the rollout of the all-new Tata Curvv Series X lineup. Positioned with an attractive entry price of Rs 9,99,990 (ex-showroom), the Series X range is engineered to bolster the overall value proposition of the Curvv nameplate. The newly introduced lineup blends futuristic SUV coupe styling, strong dynamic performance, refined cabin comfort, cutting-edge technology, and the structural safety framework of the Tata Safety Dome architecture.

Persona Options and Variant Pricing Details
To cater to diverse consumer demands, Tata Motors has structured the Curvv Series X lineup into multiple persona options: Smart X, Pure X, Pure X+, Creative X+, Accomplished X, and Accomplished X+. The lineup is offered with a choice of petrol and diesel powertrain options, available with both manual transmission and Dual-Clutch Transmission (DCT) gearboxes across various configurations.

The range commences with the entry-level Smart X persona priced at Rs 9,99,990. Moving up the hierarchy, the Pure X persona starts at Rs 10,99,990, while the Pure X+ variant is priced from Rs 11,79,990 (Rs 11.79 lakh), with its dedicated Pure X+ #DARK edition available at Rs 11,99,990. The mid-tier Creative X+ persona starts at Rs 12,90,990 (Rs 12.90 lakh), while its Creative X+ #DARK variant carries a price tag of Rs 13,15,990. For buyers seeking top-tier features, the Accomplished X persona starts at Rs 13,99,990, with the Accomplished X #DARK edition set at Rs 14,24,990. The flagship variant, Accomplished X+ Hyperion 1.2 GDI DCT, is priced at Rs 18,49,990, while the range-topping Accomplished X+ Hyperion 1.2 GDI DCT #DARK edition is offered at Rs 18,74,990.

Smart X and Pure X: Baseline Comfort and Standard Safety
The base Smart X persona introduces India's first R-Comfort Seats equipped with passive ventilation. Standard exterior and convenience elements include R17 Aero Style Wheels, EasySip Cup Docks integrated into the rear armrest, flush-fitting door handles, and Multi Drive Modes. On the safety front, Tata Motors provides a robust standard package across all variants, including 6 airbags, Electronic Stability Program (ESP), and Anti-lock Braking System (ABS) with Electronic Brakeforce Distribution (EBD). LED headlamps, LED DRLs, LED tail lamps, a digital instrument cluster, and Reverse Guide Parking Assist are also included from the base model onwards.

In terms of cabin entertainment and electronics, these variants offer a 10.25-inch Ultra View HARMAN infotainment system featuring wireless Android Auto and Apple CarPlay compatibility, a 6-speaker sound system, fully automatic temperature control, cruise control, push-button engine start, auto-folding ORVMs, and rear AC vents. Upgrading to the Pure X+ persona adds the Plus Lux Leatherette Pack, Benecke-Kaliko Oyster White Leatherette upholstery, and R17 diamond-cut alloy wheels. The #DARK edition of the Pure X+ brings a distinct blacked-out aesthetic inside and out.

Creative X+: Advanced Tech, Cameras, and Panoramic Sunroof
Designed for tech-savvy buyers, the Creative X+ persona incorporates an Aeroview voice-assisted panoramic sunroof and larger R18 diamond-cut alloy wheels. Maneuvering is made easier with a 360-degree 3D Surround View camera setup paired with a Blind View Monitor. The dashboard houses a twin 10.25-inch screen layout, combining a 10.25-inch HARMAN infotainment screen with a digital cockpit navigation display. Additional convenience equipment includes a Tire Pressure Monitoring System (TPMS), automatic headlamps, rain-sensing wipers, and an illuminated cooled glove box.

Accomplished X Range: Level-2 ADAS and Luxury Amenities
The premium Accomplished X and Accomplished X+ personas bring advanced active driver safety to the segment through a Level-2 (L2) ADAS suite. The Accomplished X+ variant adds a gesture-operated powered tailgate for hands-free boot access. The exterior lighting upgrades to sequential light saber LED DRLs and tail lamps featuring welcome and goodbye lighting animations. Inside, passengers are treated to ambient mood lighting, ventilated front seats, and a 6-way power-adjustable driver seat.

Infotainment in the top-end models is handled by a larger 12.3-inch Ultra View HARMAN touchscreen paired with a 9-speaker JBL immersive sound system. Further high-end additions include a wireless smartphone charger, dual-zone climate control, a Breathe IQ air purifier, iRA connected car technology, integrated Alexa voice commands, an electronic parking brake with auto-hold functionality, and an auto-dimming interior rear-view mirror. According to Tata Motors, the Curvv Series X line has been crafted with a customer-centric approach matching the Curvv.ev Series X to deliver an optimized blend of design, comfort, safety, and performance at accessible price points.

What this means for you
The launch of the Tata Curvv Series X intensifies competition in India's mid-size SUV coupe segment, offering buyers advanced features at competitive price points.

• Across India: With prices ranging from Rs 9.99 lakh to Rs 18.74 lakh (ex-showroom), prospective buyers get a wide variety of personas to match their specific budgets.
• Safety Standards: Standard inclusion of 6 airbags, ESP, and ABS across all variants ensures entry-level buyers do not have to compromise on basic occupant protection.
• Tech Accessibility: Advanced safety tech like Level-2 ADAS and comfort features like ventilated seats become accessible starting from lower price brackets.
• Ownership & Service: Tata Motors' extensive nationwide dealer and service network makes ownership and connected car maintenance straightforward for buyers.

Questions & Answers

1. What is the starting price of the Tata Curvv Series X?
The entry-level Smart X variant of the Tata Curvv Series X starts at Rs 9,99,990 (ex-showroom).

2. Does the Tata Curvv Series X come with ADAS technology?
Yes, Level-2 (L2) ADAS is available on the Accomplished X and Accomplished X+ variants.

3. What engine and gearbox options are offered in the Curvv Series X?
The lineup is available with petrol and diesel engines paired with manual and DCT gearboxes.

4. Which is the top-spec variant in the Curvv Series X lineup and how much does it cost?
The top-of-the-line Accomplished X+ Hyperion 1.2 GDI DCT #DARK edition is priced at Rs 18,74,990.

5. What standard safety features are provided in the base Smart X persona?
The base Smart X includes 6 airbags, ESP, ABS with EBD, a digital instrument cluster, and Reverse Guide Parking Assist as standard.

6. What sunroof and screen setup does the Creative X+ variant feature?
It features an Aeroview voice-assisted panoramic sunroof and a twin 10.25-inch screen setup with HARMAN infotainment and a digital cockpit.

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