Shah Rukh Khan, Ranbir Kapoor and Alia Bhatt Roast Their Own Movies in New Rungta Steel Commercial Shah Rukh Khan, Ranbir Kapoor, and Alia Bhatt team up for a hilarious Rungta Steel commercial where they poke fun at their iconic films Don, Rockstar, and Jigra. Three major Bollywood personalities, Shah Rukh Khan, Ranbir Kapoor, and Alia Bhatt, have come together on screen for a brand new television commercial. Rather than collaborating for a feature film, the three actors joined forces for a promotional campaign by a construction material brand. The light-hearted commercial, which has gained significant traction across social media platforms, features the actors making fun of their own famous film characters and popular dialogues while pitching ideas to each other. The Commercial Setup and Opening Concept The commercial for steel rod brand Rungta TMT opens with seasoned actor Brijendra Kala, who plays the director pitching an eccentric dance routine for the brand endorsement. Unwilling to perform the quirky dance moves, the three stars quickly jump in with their own dramatic storyline ideas to promote the steel bars, sparking an amusing back-and-forth debate on set. Shah Rukh Khan Channels Don and Ranbir Kapoor Reacts The brainstorming begins with Shah Rukh Khan offering an idea inspired by his iconic crime drama Don. Khan pitches a scene where police forces from twelve countries surround Don, yet fail to breach the house because the structure is reinforced with Rungta TMT bars. Ranbir Kapoor immediately counters with quick wit, twisting the legendary dialogue to remark that enduring such an advertisement is not just difficult, but impossible. Ranbir Kapoor pitches Rockstar as Alia Bhatt Intervenes Following Khan's pitch, Ranbir Kapoor brings up an idea rooted in his acclaimed musical drama Rockstar. Kapoor describes a scenario where a rockstar delivers the greatest performance of his life and shakes the world, but the concert stage remains completely unshakeable because it is built using resilient steel bars. Before he can finish, his wife Alia Bhatt cuts him off with a laugh, quoting the film's famous song to tell him to sit down. Alia Bhatt Roasts Jigra While Shah Rukh Khan Delivers the Final Punch Alia Bhatt then puts forward her own simplified concept inspired by her film Jigra. She suggests a story where a sister tries to free her brother from prison but cannot break through the jail cell because the bars are made of TMT steel. Shah Rukh Khan counters with his trademark comedic timing, stating that nobody would have the courage or heart to sit through such a commercial. Ultimately, Khan asks the group which concept they should finalize, leading all three actors to surrender and perform the awkward dance routine initially suggested by Brijendra Kala. Actor Shraddha Kapoor also praised the advertisement online by dropping laughing emojis in the comments. A Continuing Association with Rungta Steel This is not the first collaboration between Shah Rukh Khan, Alia Bhatt, and Ranbir Kapoor for Rungta Steel. The trio has previously headlined multiple promotional campaigns for the company. Earlier commercials saw Shah Rukh Khan appear in his Jawan avatar, while other ads featured elements from Raees, Gangubai Kathiawadi, and Rockstar. The self-deprecating humor and film references in the latest campaign have generated strong audience engagement. What this means for you This star-studded commercial delivers fresh entertainment value for Bollywood fans and audiences across social media platforms. • For Entertainment Fans: Viewers get to watch three leading actors share screen space outside a feature film. The clip has become a popular talking point and source of humorous commentary online. • For Advertising Trends: Brands and actors are increasingly adopting self-referential humor rather than conventional commercial messaging. This format provides entertaining content that resonates strongly with viewers. • For Social Media Users: The playful banter and dialogue roasts offer shareable moments across digital feeds. Users are widely engaging with the actors' comedic timing. • For the Industry: The collaboration highlights how construction and manufacturing brands are investing in high-profile talent to build engaging ad campaigns. More such creative collaborations are likely to follow. Why this happened The commercial was produced as part of a fresh promotional campaign for Rungta TMT, utilizing situational comedy to capture consumer attention. • Creative Strategy: The concept aimed to engage viewers by making playful references to major films such as Don, Rockstar, and Jigra. It framed the product pitch around the actors trying to avoid an awkward dance routine. • Ongoing Brand Partnership: The three actors have previously teamed up for multiple marketing campaigns for the same steel brand. Past advertisements had referenced movies like Jawan, Raees, and Gangubai Kathiawadi. • Trend of Self-Deprecating Humor: Modern audiences tend to appreciate celebrities poking fun at their own work. The creators used this comedic angle to make the advertisement stand out. Questions & Answers 1. Which actors are featured in the new Rungta Steel commercial? The commercial features Shah Rukh Khan, Ranbir Kapoor, and Alia Bhatt, along with actor Brijendra Kala. 2. Which movies are referenced in the advertisement? The actors poke fun at their respective films, specifically Don, Rockstar, and Jigra. 3. What did Alia Bhatt say to tease Ranbir Kapoor during the ad? Alia laughed at Ranbir's pitch and told him, 'O Nadaan Parindey, baith ja!' referencing his song from Rockstar. 4. Have Shah Rukh Khan, Ranbir Kapoor, and Alia Bhatt worked together before? Yes, all three actors have previously appeared together in earlier promotional campaigns for Rungta Steel. 5. Which other Bollywood actor reacted to the commercial online? Actor Shraddha Kapoor reacted to the commercial video on social media by posting laughing emojis. https://trendkia.com/en/bollywood/rungta-steel-ke-nae-vijnapana-men-shah-rukh-khan-ranbir-kapoor-aura-alia-bhatt-ne-uraya-apani-hi-philmon-ka-majaka-37653 TrendKia — Har trend, sabse pehle.