{
  "type": "article",
  "title": "Amazon to take its minutes-delivery service to 300-plus Indian cities as Andy Jassy tours the country",
  "summary": "Amazon plans to expand its quick-delivery service Amazon Now to more than 300 Indian cities, aiming to build the country's largest delivery-in-minutes network.",
  "content": "Amazon has announced plans to expand its fast-delivery service Amazon Now to more than 300 Indian cities. The company says the goal is to build the country's largest delivery-in-minutes network. The move comes as CEO Andy Jassy tours India, and it sharpens competition in the country's rapidly growing quick-commerce market.\n\nAccording to the company, Amazon Now is its fastest-growing business in India, with order volumes doubling every quarter since launch. The service currently reaches over 50 million customers and operates in more than 15 metro and non-metro cities, including Bengaluru, Delhi-NCR, Mumbai, Pune, Hyderabad, Amritsar and Kochi.\n\nA tour that began in Mumbai\nAndy Jassy visited an Amazon Now micro-fulfilment centre in Mumbai early Wednesday. The company now wants to scale the service from its current base of over 15 cities to cross 300 cities across India. Jassy is also expected to travel to Delhi this week, with the Mumbai visit serving as the first stop of his India tour.\n\nTo support the expansion, Amazon plans to add more micro and urban fulfilment centres across its network. These sites will stock a wider range of daily essentials, including groceries, fruits, vegetables and frozen food, along with personal care, fashion, beauty, small appliances and home items.\n\nFrom minutes to next-day delivery\nAmazon says it will expand specialised fulfilment infrastructure across India, aiming to offer tens of thousands of products in minutes or a few hours. On top of that, it expects to deliver over one million products within the same day and more than four million the next day, in addition to Prime deliveries.\n\nQuick commerce has become a fast-growing part of India's digital economy. Amazon links this growth to demand for ultra-fast delivery and shifting consumer habits. Services that began with groceries and basics have spread into electronics, beauty products, home needs and fashion accessories.\n\nA crowded battlefield\nAmazon has entered a field where several firms are already scaling up. The competition includes Blinkit, IPO-bound Zepto, Swiggy Instamart, Flipkart and Amazon itself. These companies have been investing to widen their networks and improve supply chains, while adding more products to attract younger buyers.\n\nTalks on AI and business\nAndy Jassy also met Indian business leaders to discuss AI, innovation and India's role as a builder. The talks focused on moving AI from trials to real outcomes, and on building for customers in India and abroad. The group included executives from consumer goods, telecom, banking and technology.\n\nAttendees included Sunil D'Souza, MD and CEO of Tata Consumer Products; Baskar Subramanian, Co-Founder and CEO of Amagi; and Sandeep Dutta, President of AWS India and South Asia. Also present were Abhijeet Kishore, CEO of Vodafone Idea; V Vaidyanathan, MD and CEO of IDFC FIRST Bank; and Anchit Nayar, CEO of Beauty and E-commerce at Nykaa.\n\nJassy also met Maharashtra Chief Minister Devendra Fadnavis, with the discussion covering Amazon's commitment to the state. The company believes India has the scale, talent and ambition for AI-led business change, and Jassy pointed to the country's engineering talent and pace of digital adoption.\n\nInvestment and Jassy's message\nThe company recently announced a USD 35 billion investment commitment by 2030, on top of the USD 40 billion already invested. Amazon links the spending to expansion, AI-driven digitisation, exports and jobs.\n\nWriting on X, Jassy said, \"Great to be in India and visit an Amazon Now micro-fulfilment centre in one of the busiest areas of Mumbai.\" He called it Amazon's fastest-growing e-commerce business in India and said the company is expanding to 300-plus cities as part of a plan to build the country's largest delivery-in-minutes network.\n\n\"And what we've learned building it here is now helping us scale it across the US and around the world,\" he wrote. Jassy added, \"Things needed quickly, like groceries, shampoo, baby products, get picked and delivered just minutes after being ordered,\" noting that customers are loving it.\n\nSammaan for delivery partners\nAmazon also launched Sammaan, a programme for the welfare of tens of thousands of delivery associates. These workers support both e-commerce and quick-commerce deliveries. Part of Amazon India's USD 300 million investment will go toward this effort to strengthen and scale Sammaan.\n\nSamir Kumar, Country Manager at Amazon India, said Prime members use Amazon Now more often once they start, tripling their shopping frequency. \"We have further accelerated our expansion and will offer ultra-fast deliveries to customers in over 300 cities in India. None of this is possible without our delivery associates who are at the heart of our e-commerce and quick commerce business, and I am excited as we launch Sammaan, a dedicated programme focused on delivery associate welfare,\" he said.\n\nThe company says the expansion of Amazon Now will rely on more fulfilment capacity and a broader product range, as demand for faster delivery grows across categories. During Jassy's tour, Amazon positioned India as a key market and said it would combine investment, logistics build-out and associate support in its plans.\n\nWhat this means for you\n• Across India: Customers in over 300 cities will get the option of minutes-fast delivery for groceries, shampoo and daily items, and tougher quick-commerce competition could mean better prices and offers.\n• In Mumbai: New micro-fulfilment centres and the Sammaan programme are expected to boost jobs and support for delivery associates in the city.\n\nQuestions & Answers\n\n1. How many cities will Amazon Now reach?\nAmazon plans to expand its Amazon Now service to more than 300 cities across India.\n\n2. Where is Amazon Now currently available?\nThe service currently operates in more than 15 cities, including Bengaluru, Delhi-NCR, Mumbai, Pune, Hyderabad, Amritsar and Kochi.\n\n3. How many customers does Amazon Now have?\nAccording to Amazon, the service currently reaches over 50 million customers.\n\n4. What did Andy Jassy do in India?\nAmazon CEO Andy Jassy visited an Amazon Now micro-fulfilment centre in Mumbai and met business leaders as well as Maharashtra Chief Minister Devendra Fadnavis.\n\n5. What is the Sammaan programme?\nSammaan is a programme for the welfare of tens of thousands of delivery associates, supported by part of Amazon India's USD 300 million investment.\n\n6. Who are Amazon Now's competitors?\nThe market includes Blinkit, Zepto, Swiggy Instamart, Flipkart and Amazon.\n\n7. How much is Amazon investing in India?\nThe company has committed to a USD 35 billion investment by 2030, on top of the USD 40 billion already invested.",
  "url": "https://trendkia.com/en/business/amazon-now-aba-bharata-ke-300-se-zyada-shaharon-taka-andy-jassy-ke-daure-men-bara-ailana-2741",
  "category": "Business",
  "publishedAt": "2026-06-24",
  "tags": [
    "Amazon Now",
    "quick commerce",
    "Andy Jassy",
    "Amazon India",
    "delivery in minutes",
    "Sammaan programme",
    "e-commerce"
  ],
  "language": "en",
  "site": "TrendKia"
}