Amethi to Brand and Sell Self-Help Group Women's Products Under One Roof; Members Already Earning ₹25,000–30,000 a Month

The Amethi district administration is preparing to brand products made by women's self-help groups and sell them under one roof, a move set to strengthen thousands of women already earning a living through these groups.

Thousands of women in Amethi will no longer have to run from place to place to sell the goods they make with their own hands. The district administration is launching an initiative under which products made by women linked to self-help groups will not only be branded but will also be sold easily, all under one roof.

Group products to be sold under one roof
Until now, the women in these groups could make a wide variety of items, but getting them to the market and actually selling them remained the biggest challenge. To solve exactly this problem, the administration has planned a common sales point in the district. All the products made by the groups will be available in one place, making it easier to reach customers and helping the women fetch a better price for their goods. Women are being continuously encouraged in this direction.

Government schemes generating jobs
Looking at the figures, 69 entrepreneurs linked to self-help groups in Amethi district have so far found employment through the One District One Product scheme. Meanwhile, 165 beneficiaries have gained under the Mukhyamantri Yuva Swarozgar Abhiyan. On top of this, more than 8,000 groups are actively working across the district, each making and selling different kinds of products.

According to Amethi District Magistrate Sanjay Chauhan, the products made in the district will be branded with ease, and the district administration will fully support the group women in selling whatever goods they prepare under one roof. He says this step will change the fortunes of the self-help groups.

From pickles and papad to Moonj and clay craft
The women of these groups in Amethi are engaged in several different trades. In the food category, they make achaar (pickle), chips, papad, murabba, millet biscuits, namkeen and flour. Among products made from Moonj grass, they craft chairs, tables, daris, baskets, doormats, dalias and jhabias, along with toys, bouquets and cloth items. In addition, clay products such as utensils and toys are also being made through their hard work.

Thanks to these varied trades, the women are earning ₹25,000 to ₹30,000 every month, which adds up to lakhs of rupees a year. This source of livelihood has made them self-reliant.

The story of change, in the women's own words
Juli Khan, a young entrepreneur who makes products through her group while also working as a Bank Sakhi, explains that around 10 women are added to each group and are being trained to become self-reliant. According to her, "Now that the group's products will be branded and sold, no one will have to wander around. We already found work through the group, and this effort will make us even stronger and help women become empowered."

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