# Festive Shopping to Cost More as Daikin, Godrej and Other Brands Hike Prices of ACs, TVs, and Washing Machines From October

> Leading consumer electronics manufacturers are set to increase product prices by 5 to 8 percent starting October due to a steep rise in raw material and logistics costs.

**Type:** article · **Category:** Business · **Published:** 2026-09-27 · **Source:** TrendKia
**Canonical:** https://trendkia.com/en/business/tyohari-sijana-se-pahale-daikin-aura-godrej-sameta-bare-brandsa-barha-rahe-dama-aktubara-se-esi-tivi-aura-voshinga-mashina-honge-a-39391 · **Language:** English
**Tags:** Consumer Electronics, Home Appliances, Price Hike, Festive Season, Copper Prices, Manufacturing Cost

Consumers planning to upgrade their home appliances during the upcoming festive season are in for a financial pinch. Several leading consumer durables manufacturers across India have decided to implement price hikes of 5 to 8 percent on major household appliances, including air conditioners, LED televisions, and washing machines, starting October 1. This upward revision in retail prices is being driven primarily by a sharp and persistent rise in the costs of essential raw materials like copper, aluminium, and steel, alongside rising shipping costs and exchange rate fluctuations.

 

## Rising Commodity Costs and Global Pressures
 The manufacturing sector has been battling severe margin pressures due to the escalating prices of metals, plastics, and crude oil-derived components. Additionally, global supply chain challenges have pushed ocean freight rates higher, while the strengthening of the US dollar against the Indian rupee has made imported electronic components considerably more expensive. For several manufacturers, the upcoming price hike in October will represent the third such adjustment within this calendar year, reflecting the relentless pressure on their operating margins.

 

## Daikin Implements Early Price Hike
 Some major players in the cooling segment have already moved ahead with price adjustments. Daikin Airconditioning India has implemented an 8 to 10 percent price increase across its air conditioner lineup, effective from September 16. Kanwal Jeet Jawa, the Chairman and Managing Director of Daikin India, explained that international copper prices have experienced a massive surge of 25 to 35 percent over the past year. This commodity inflation, coupled with currency depreciation pressures, left the company with no option but to pass on the rising costs to the market ahead of the peak shopping season.

 

## The Impact of Copper Inflation on Production Costs
 To put the raw material crisis into perspective, Haier India's President, N.S. Satish, detailed the dramatic shift in metal markets. The price of copper has skyrocketed from around $8,000 to $9,000 per ton last year to nearly $14,500 per ton recently. Because a standard residential air conditioning unit requires roughly 3 to 4 kilograms of copper, this commodity price surge has had a direct and severe impact on the baseline cost of production. Haier India will raise its air conditioner prices by approximately 5 percent starting October 1, while its LED televisions and washing machines will see a 2 to 3 percent price hike. The company also warned of potential further increases in December and January if input costs do not stabilize.

 

## Widespread Adjustments Across Major Brands
 Other industry giants are taking similar steps to protect their balance sheets. LG and Bosch Home Comfort, which markets Hitachi-branded air conditioners in India, have both raised their AC prices by around 5 percent. Meanwhile, brands like Panasonic are currently evaluating the evolving market dynamics before taking a final call on price revisions, aiming to avoid hurting consumer sentiment during a crucial sales window.

Blue Star's Managing Director, B. Thiagarajan, confirmed that the company has already increased the prices of its air conditioners and deep freezers by 5 to 8 percent due to rising input costs. He noted that the company had to adjust its prices three times this year to keep up with the continuous upward trend in steel, copper, and plastic prices.

Kamal Nandi, Business Head and Executive Vice President at Godrej Enterprises Group, shared similar concerns, stating that commodity costs have risen by an additional 8 to 10 percent since their last price review. Consequently, a price hike of 5 to 7 percent across various product categories has become inevitable. However, Nandi provided some near-term comfort to consumers, noting that existing dealer inventory purchased at older rates is expected to last for another month to a month and a half, giving early buyers a brief window of relief.

 

## Balancing Festive Demand with Margin Protection
 The festive season, spanning from Onam through Dussehra and Diwali, is highly critical for India's consumer durables industry, as it historically accounts for 30 to 40 percent of the annual sales volume for most brands. Manufacturers are currently facing a delicate balancing act as they try to protect their profit margins without dampening consumer demand during this high-stakes shopping period. While some industry insiders believe the initial impact of the hikes will be mitigated by the availability of older stock with dealers, late-season shoppers will inevitably have to pay premium prices for their household upgrades.

## What this means for you
Indian consumers planning to purchase home appliances this festive season will face direct and immediate financial consequences due to this price revision.

- **Higher Purchase Expenses:** Buyers will have to pay 5 to 10 percent more for new ACs, TVs, and washing machines starting October 1. Practically, this means a major appliance costing Rs 40,000 could see a price jump of up to Rs 4,000.

- **Advantage of Early Buying:** Shoppers can save money by making their purchases early in the festive season. Retailers currently hold older inventory bought at lower costs, which is expected to last for about 1 to 1.5 months at older rates.

- **Squeezed Festive Budgets:** Families planning multiple household purchases during Dussehra and Diwali may need to adjust their budgets. Some buyers might be forced to defer heavy purchases or prioritize essential appliances over luxury upgrades.

- **Shift Towards Financing and EMIs:** Due to increased upfront costs, more customers are expected to rely on easy finance options and no-cost EMI schemes. Retailers will likely offer aggressive financial deals to keep sales volumes steady during the peak season.

## Why this happened
The price hikes are a direct response to a massive surge in global commodity prices and logistical costs that have made existing pricing unsustainable for manufacturers.

- **Soaring Copper Prices:** Global copper prices have surged from $8,000–$9,000 per ton last year to nearly $14,500 per ton. Since a typical air conditioner requires about 3 to 4 kilograms of copper, this spike has directly inflated the baseline production costs for cooling units.

- **Rising Input and Logistics Expenses:** Other critical materials like steel, aluminium, and plastics have also become highly expensive. Coupled with rising shipping freight rates and fluctuating crude oil prices, manufacturers are facing multi-front cost pressures.

- **Strengthening US Dollar:** The appreciation of the US dollar against the Indian rupee has made importing key electronic components much more expensive. This currency volatility has forced manufacturers to pass the cost burden onto end consumers to protect their operating margins.

## Questions & Answers

### 1. When will the price hikes for ACs, TVs, and washing machines take effect?
Most brands will implement the price increases starting October 1, though Daikin has already raised its prices from September 16.

### 2. By how much are appliance prices expected to rise?
Air conditioners are expected to become 5 to 8 percent more expensive, while prices for LED televisions, washing machines, and refrigerators will increase by 3 to 4 percent.

### 3. Why are manufacturers increasing the prices of these appliances?
The hikes are driven by rising raw material costs, particularly copper, steel, and plastics, along with higher freight charges and a stronger US dollar making imports expensive.

### 4. Is there any way for consumers to avoid paying these higher prices during the festive season?
Yes, consumers can purchase appliances early. Dealers currently hold older inventory bought at previous prices, which is expected to last for about 1 to 1.5 months.

### 5. How much has the price of copper increased, and why does it affect AC prices?
Copper prices have surged from $8,000–$9,000 per ton to nearly $14,500 per ton. Since an average AC uses 3 to 4 kilograms of copper, this spike directly raises manufacturing costs.

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