# Hindustan Unilever Raises Prices of Surf Excel, Rin, and Wheel Detergents Alongside Moti Soap Ahead of Festivals > FMCG major Hindustan Unilever Limited has increased prices of Surf Excel, Rin, Wheel, and Moti soap by Re 1 to Rs 10 across different pack sizes to offset rising raw material costs. **Type:** article · **Category:** Business · **Published:** 2026-11-10 · **Source:** TrendKia **Canonical:** https://trendkia.com/en/business/hindustan-unilever-ne-surf-excel-rin-aura-wheel-ke-barhae-dama-tyoharon-ke-bicha-mahnge-hue-ditarjenta-aura-sabuna-58691 · **Language:** English **Tags:** Hindustan Unilever, Surf Excel, Rin Detergent, Wheel Powder, Price Hike, FMCG sector, Inflation Consumer goods major Hindustan Unilever Limited (HUL) has hiked the prices of several widely used laundry products and soaps, hitting household budgets right in the middle of the festive season. Shoppers buying everyday cleaning supplies such as Surf Excel, Rin, Wheel, and Moti soap will now have to pay more for various variants. Depending on the packaging size, the price revisions range between Re 1 and Rs 10 per unit, representing a price jump of up to nearly 11 percent on select items. ## Detailed Price Breakdown for Surf Excel Variants The consumer goods giant has revised rates across multiple product categories under its flagship detergent brand Surf Excel. The 1 kg pack of Surf Excel Quick Wash will now cost Rs 245, up from its earlier price of Rs 235, marking a straight Rs 10 increase. The smaller 500g variant of Surf Excel Quick Wash has seen a Rs 5 rise, taking its price from Rs 123 to Rs 128. Similarly, the price of the 1 kg pack of Surf Excel Easy Wash has risen from Rs 167 to Rs 172. Its 500g counterpart now costs Rs 87, compared to Rs 85 previously. In the laundry bar segment, a single 250g Surf Excel bar has become expensive by Rs 3, moving from Rs 42 to Rs 45. The multi-pack containing four bars of 200g each has undergone a Rs 10 hike, taking its price tag from Rs 145 to Rs 155. ## Revised Rates for Rin and Wheel Products Beyond Surf Excel, HUL has also adjusted the pricing structure of its popular value brands Rin and Wheel. The 500ml bottle of Rin Ala liquid bleach has seen its price rise from Rs 90 to Rs 95. The 1 kg pack of Rin detergent powder, which was previously sold at Rs 120, now carries a price of Rs 123. The 500g variant of Rin detergent powder has been revised upward from Rs 61 to Rs 63. In the budget segment, Wheel detergent powder's 1 kg pack will now cost consumers Rs 93 instead of Rs 90. The 500g packaging of Wheel detergent powder saw a Re 1 adjustment, increasing its final price from Rs 46 to Rs 47. ## Moti Soap Costs More Amid Raw Material Inflation The price revisions have extended into personal hygiene products as well, with Moti Gulab soap registering a notable jump. The 150g bar of Moti Gulab soap now retails at Rs 82, up by Rs 8 from its earlier price of Rs 74. In percentage terms, this single increase represents a sharp jump of over 10 percent. The primary driver behind these calibrated price adjustments is the persistent pressure from raw material and production overheads. Fluctuations in key input commodities required for manufacturing soaps and detergents directly impact overall operational expenses. HUL Managing Director and CEO Priya Nair had previously pointed out that the company implements limited and calculated price adjustments based on raw material movements to safeguard margins. While this helps the manufacturer cushion profitability against cost inflation, the immediate burden falls on everyday shoppers managing household spending. ## What this means for you The price hike announced by Hindustan Unilever directly increases the monthly grocery and household expenditure for ordinary families across India. - **Across India:** Shoppers buying Surf Excel, Rin, Wheel, or Moti soap will need to pay Re 1 to Rs 10 extra per pack depending on the variant. Families buying standard monthly cleaning supplies will see an additional expenditure of Rs 20 to Rs 50 on laundry and personal care items. - **Impact on Monthly Budgets:** Arriving right during the festival season when expenses are typically higher, increased home care costs will add minor pressure on routine household savings. - **Smart Shopping Options:** Buyers can cushion the financial impact by opting for bulk family packs or multi-bar bundles that offer relatively better value per gram. - **Switching to Value Options:** Budget-conscious consumers may shift towards lower-priced alternatives, choosing Rin (Rs 123 for 1 kg) or Wheel (Rs 93 for 1 kg) instead of premium options like Surf Excel Quick Wash (Rs 245 for 1 kg). ## Why this happened Hindustan Unilever implemented these price revisions primarily to counter inflationary pressures on key raw materials and rising production costs. - **Raw Material Cost Volatility:** Key inputs used in soap and detergent manufacturing, including chemicals, petrochemical derivatives, and palm oil, have experienced input cost pressures. - **Protecting Profit Margins:** HUL MD and CEO Priya Nair had previously noted that calibrated price hikes are necessary to balance fluctuating commodity prices and protect operating margins. - **Cost Pass-Through Mechanism:** When raw material inflation persists, consumer goods companies pass on a fraction of the cost increase to end consumers to maintain sustainable operations. ## Questions & Answers ### 1. What is the new price of Surf Excel Quick Wash 1 kg? The price of the Surf Excel Quick Wash 1 kg pack has been increased by Rs 10, moving from Rs 235 to Rs 245. ### 2. How much do Rin and Wheel 1 kg detergent powders cost after the hike? Rin detergent powder 1 kg now costs Rs 123 (up from Rs 120), while Wheel 1 kg powder costs Rs 93 (up from Rs 90). ### 3. By how much has Moti soap become more expensive? The 150g bar of Moti Gulab soap has increased by Rs 8, moving from Rs 74 to Rs 82. ### 4. Why did Hindustan Unilever increase prices of home care products? HUL implemented calibrated price increases to absorb raw material inflation and manage production cost pressures. --- _TrendKia — Har trend, sabse pehle.. Machine-readable view; canonical HTML at the URL above._