# Kaju Katli Emerges as Top Sweet on Instamart During Diwali as Quick Commerce Sees Massive Surge

> Swiggy Instamart experienced a major surge in festive orders during Dhanteras and Diwali, led by high demand for Kaju Katli and precious metal deliveries, including a record single order worth Rs 1.11 lakh in Mumbai.

**Type:** article · **Category:** Business · **Published:** 2026-11-10 · **Source:** TrendKia
**Canonical:** https://trendkia.com/en/business/divali-para-instamart-para-kaju-katali-ki-bhari-manga-dhanaterasa-aura-divali-kharidari-ke-chaunkane-vale-ankare-58661 · **Language:** English
**Tags:** Swiggy Instamart, Diwali 2026, Kaju Katli, Dhanteras, Quick Commerce, Gold Coins

Festive celebrations across the country led to a dramatic surge in demand for ultra-fast delivery services. Swiggy's quick-commerce arm, Instamart, recorded a 162 percent year-on-year growth in orders related to party preparations during Diwali. Alongside party supplies, demand for savory snacks and namkeen experienced a 42 percent year-on-year increase. Festive shopping patterns showed that households turned in large numbers to instant delivery for traditional sweets, household items, and precious metals.

## Sweets and Festive Snacks: Kaju Katli Takes Top Spot
Among traditional Indian sweets, Kaju Katli emerged as the undisputed favorite for consumers during the festival. According to platform data, Kaju Katli became the most ordered sweet on Diwali day. It was followed by Motichoor Ladoo in second position, while Besan Ladoo ranked third in overall sales volume. Geographically, high delivery demand was not restricted to major metros; cities like Raipur, Madurai, Guwahati, Thrissur, and Kollam logged the highest concentration of festive delivery requests.

## Peak Shopping Hours and Popular Categories
Shopping activity reached its highest intensity on 8 November, with the hour between 11:00 AM and 12:00 PM recording the highest volume of orders. The single busiest minute occurred precisely at 11:18 AM, registering the peak number of transactions per minute. On Chhoti Diwali, Diet Coke emerged as the top ordered non-grocery item. Strong year-on-year demand growth was also registered across non-food categories including apparel, jewelry, hair accessories, personal electronics, digital gadgets, and kitchenware products.

## Dhanteras Rush: Gold and Silver Coin Deliveries
Earlier in the festive week, Dhanteras on 6 November triggered significant demand for gold and silver coins delivered via quick commerce. The platform logged its first gold coin purchase just 30 seconds after midnight (12:00:30 AM) from a customer in Hyderabad, who bought a 24-karat gold coin with a floral engraving. A mere four seconds later (12:00:34 AM), the first silver coin order was placed from Bengaluru. Approximately two-thirds of all gold coins purchased featured floral or rose motifs, while 73 percent of silver coins displayed images of Goddess Lakshmi and Lord Ganesha. Orders for precious metal coins hit their daily peak at 6:38 PM.

## Record High Basket Values: Top Orders Across Cities
The single highest cart value recorded during the festive sales period was placed by a shopper in Mumbai, totaling Rs 1.11 lakh. This premium order contained gold coins featuring motifs of Goddess Lakshmi, Lord Ganesha, and lotus flowers. Other high-value orders were reported from major urban hubs: a Hyderabad buyer spent Rs 52,215 on a 2-gram floral gold coin and a 100-gram silver bar. In Gurugram, a customer placed an order worth Rs 30,855 for a 1-gram Lakshmi gold coin paired with children's lunch boxes, while a Delhi consumer spent Rs 29,907 on a 1-gram floral gold coin alongside decorative LED curtain lights.

## What this means for you
Changing festive shopping patterns on quick-commerce platforms directly impact consumer convenience and retail delivery networks.

- **On-Demand Festive Supplies:** Consumers who require last-minute items like sweets, puja essentials, and decorative lights can access them within minutes. This helps shoppers avoid traditional market rushes during peak festive hours.
- **Secure Delivery of Precious Metals:** Doorstep delivery of 24-karat gold and silver coins on Dhanteras provides buyers with a safe and fast channel for purchasing precious metals.
- **Expanded Product Offerings:** Quick-commerce availability of electronics, kitchenware, and apparel allows shoppers to make spontaneous festive purchases without detailed advance planning.
- **Tier-2 and Tier-3 City Penetration:** Rapid order fulfillment in cities such as Raipur, Madurai, Guwahati, Thrissur, and Kollam gives smaller-city shoppers the same speed and access as metropolitan consumers.

## Why this happened
The record surge in quick-commerce orders during Dhanteras and Diwali stems from shifting consumer habits and expanded product offerings on fast-delivery platforms.

- **Last-Minute Convenience:** Urgent demand for sweets, snacks, and decor right before festive rituals pushed shoppers toward 10-minute delivery apps instead of physical markets.
- **Catalog Diversification:** Quick-commerce platforms expanded beyond groceries to stock gold and silver coins, appliances, electronics, and fashion merchandise.
- **Avoiding Market Congestion:** Dense holiday traffic and overcrowded physical stores encouraged urban shoppers to complete their festival purchasing via mobile apps.

## Questions & Answers

### 1. Which sweet was the most ordered on Diwali?
Kaju Katli was the most ordered sweet on Diwali, followed by Motichoor Ladoo in second place and Besan Ladoo in third place.

### 2. What was the peak shopping hour recorded during Diwali?
Shopping peaked between 11:00 AM and 12:00 PM on 8 November, with the highest minute-wise order volume occurring at 11:18 AM.

### 3. When and where was the first gold coin order placed on Dhanteras?
The first gold coin order was placed at 12:00:30 AM from Hyderabad on Dhanteras, featuring a 24-karat gold coin with a floral design.

### 4. What was the highest single order value during the festive sales period?
The highest single cart value worth Rs 1.11 lakh was placed by a customer in Mumbai, consisting of gold coins featuring Lakshmi-Ganesha and lotus designs.

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