# Shah Rukh Khan, Ajay Devgn, and Tiger Shroff Face Legal Heat as FDA Commissioner Tukaram Mundhe Vows Strict Action

> Following notices issued to Shah Rukh Khan, Ajay Devgn, and Tiger Shroff over Vimal Elaichi ads, Maharashtra FDA Commissioner Tukaram Mundhe stated that rules apply equally to everyone and no one will be spared.

**Type:** article · **Category:** Business · **Published:** 2026-08-18 · **Source:** TrendKia
**Canonical:** https://trendkia.com/en/business/shah-rukh-khan-ajay-devgn-and-tiger-shroff-face-legal-heat-as-fda-commissioner-tukaram-mundhe-vows-strict-action-18041 · **Language:** English
**Tags:** Shah Rukh Khan, Ajay Devgn, Tiger Shroff, Tukaram Mundhe, Maharashtra FDA, Vimal Advertisement, Pan Masala Ban

Legal troubles seem to be mounting for prominent Bollywood actors Shah Rukh Khan, Ajay Devgn, and Tiger Shroff in connection with the promotional campaigns for Vimal Elaichi. Following notices issued to all three actors by the Maharashtra Food and Drug Administration, the department's Commissioner Tukaram Mundhe has come forward with a strong statement, making it clear that regulations apply equally to everyone and no leniency will be shown at any level.

 

## Strict Enforcement of Food Safety Regulations

Speaking during a media interaction, Tukaram Mundhe explained that this entire matter is tied directly to the strict implementation of food safety and standards regulations. He pointed out that one of the core provisions under these rules deals specifically with advertisements and misleading claims. According to him, the promotional campaign by the Vimal brand appears to be a surrogate advertisement promoting a restricted product like gutkha or pan masala. The commissioner stated firmly that everyone stands equal before the law and nobody involved in this chain will be left out.

 

## Details of the Notices Issued to the Actors

According to reports, the notices served to Shah Rukh Khan, Tiger Shroff, and Ajay Devgn state that preliminary investigations reveal the advertisements in question promote the Vimal brand, which is primarily associated with pan masala. Notably, under an order issued by the Commissioner of Food Safety in Maharashtra on July 13, 2026, the manufacture, storage, transportation, distribution, and sale of pan masala have been completely banned across the entire state for one year under Section 30(2)(a) of the Food Safety and Standards Act.

 

## Accountability Across the Entire Supply Chain

Elaborating further, the FDA commissioner clarified that advertisers who violate these regulations will be served show-cause notices asking why action should not be initiated against them. Every single person involved in this entire supply chain remains accountable. This law applies equally in both rural and urban areas. Anyone engaged in manufacturing, storing, selling, or processing these items will not escape action.

 

## Hefty Penalties Under Food Safety Acts

The Maharashtra Food and Drug Administration has intensified its crackdown against the violation of food safety guidelines. The department cited Section 24 of the Food Safety and Standards Act 2006, which completely prohibits misleading or deceptive advertisements regarding food products. Additionally, pointing to Section 53, the FDA made it clear that individuals found participating in such advertisements can face heavy financial penalties of up to 10 lakh rupees. This step is part of a broader ongoing campaign to enforce food safety norms rigorously across the state.

## Questions & Answers

### 1. Who issued notices to Shah Rukh Khan, Ajay Devgn, and Tiger Shroff?
The Maharashtra Food and Drug Administration issued the notices to the three actors.

### 2. What statement did FDA Commissioner Tukaram Mundhe make regarding the issue?
Tukaram Mundhe stated that rules apply equally to everyone and no leniency will be shown at any level.

### 3. Which brand advertisement triggered this action?
The action was triggered by advertisements for Vimal Elaichi, which are suspected to be surrogate ads for pan masala.

### 4. When and under which order was pan masala banned in Maharashtra?
Pan masala was banned across the state for one year under an order issued by the Commissioner of Food Safety Maharashtra on July 13, 2026.

### 5. What is the maximum penalty for violating these advertising rules?
Under Section 53 of the Food Safety and Standards Act, individuals involved in such ads can face penalties of up to 10 lakh rupees.

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