# Devotional Music Takes Over Digital Platforms As Tracks From Ramayana and The One Force of Forest Set Viewership Milestones

> Devotional music is witnessing a major resurgence across mainstream Indian entertainment, with new tracks from Nitesh Tiwari's Ramayana and the upcoming film The One Force of Forest registering tens of millions of views within days.

**Type:** article · **Category:** Entertainment · **Published:** 2026-09-19 · **Source:** TrendKia
**Canonical:** https://trendkia.com/en/entertainment/cinema-se-lekar-youtube-tak-gunji-bhakti-jai-jai-ram-aur-chhathi-maiya-ne-digital-manchon-par-tode-record-34923 · **Language:** English
**Tags:** Ramayana, Jai Jai Ram, Ranbir Kapoor, Chhathi Maiya, Tamannaah Bhatia, Hanuman Ansh, Nitesh Tiwari, Vishal Mishra

A distinct musical shift is currently visible across entertainment platforms, where spiritual and faith inspired compositions are capturing massive audience attention. Following the surprise theatrical run of the low profile release Hanuman Ansh, which arrived in cinemas on August 7 without major promotional noise or star power, Bollywood has delivered two major devotional tracks that are drawing record numbers across digital streaming channels.

## Chhathi Maiya Crosses 32 Million Views in Four Days
Leading the surge is a festive track released from the upcoming film The One Force of Forest, starring Tamannaah Bhatia and Sidharth Malhotra. Dedicated to the festival of Chhath, the song has carved an unprecedented place in mainstream Hindi cinema. While the Bhojpuri regional music space regularly produces content around the occasion, this marks a rare high profile Bollywood presentation centered on Chhath festivities that has resonated instantly with listeners.

The music video titled Chhathi Maiya accumulated 32 million views within just four days of its release. The lyrics for the composition have been penned by Kaushal Kishore, with Vishal Mishra serving both as the composer and the lead playback singer. The track maintained intense momentum on digital platforms, jumping from 27 million views on the morning of September 14 by an additional 5 million views within a single 24 hour window to comfortably cross the 32 million mark.

## Nitesh Tiwari's 1400 Crore Ramayana Opens Music Campaign
Simultaneously, director Nitesh Tiwari's grand cinematic venture Ramayana has set an explosive pace with its first musical reveal. Developed with a massive reported budget of 1400 crore rupees, the production is designed to present the epic narrative on an expansive domestic and international scale. The star lineup features Ranbir Kapoor essaying the role of Lord Ram, Sai Pallavi appearing as Mata Sita, and Ravi Dubey taking on the character of Laxman.

The production introduced its inaugural song Jai Jai Ram on Monday following substantial audience anticipation. Within the first 24 hours of dropping online, the devotional anthem secured 17.6 million views, dominating trends across online video communities. The scale of the track is backed by significant creative collaborations that unite distinguished talents from literary and musical realms.

## Collaborative Mastery Behind Jai Jai Ram
The lyrical foundation for Jai Jai Ram was authored by prominent poet and writer Kumar Vishwas. Playback duties were handled by leading vocalists Arijit Singh and Shreya Ghoshal. The soundtrack features a rare creative partnership, bringing together Hollywood composer Hans Zimmer alongside Academy Award winner AR Rahman to direct the musical score. The blend of sweeping symphonic elements and devotional lyrics drove the release to become an immediate digital sensation.

## Sustained Digital Traction for Hanuman Ansh
This ongoing wave of faith driven entertainment follows the steady performance of music from Hanuman Ansh, a cinematic project based on the teachings of Neem Karoli Baba that made its unheralded debut last month. Among its key compositions, Maine Tere Hi Bharose, performed by vocalist Sunil Lodhi, has garnered 3.9 million views. Another devotional number from the same production, titled Aawaganam, has crossed 9 million views. Together, these figures underscore a growing appetite among viewers and listeners for cultural and spiritual narratives presented through contemporary cinematic production.

## What this means for you
The surging digital popularity of devotional and festival oriented music is actively reshaping production trends across mainstream entertainment.

- **Audience Preferences:** Mainstream audiences are increasingly embracing high production tracks centered on spiritual and folk traditions over routine commercial numbers. This shift is likely to encourage studios to release more culturally grounded musical projects during upcoming festive seasons.
- **National Visibility for Folk Traditions:** High profile representation of regional celebrations like Chhath inside major Hindi projects gives localized festivals broader national visibility. Listeners across different geographies gain direct access to heritage and regional festive music through popular platforms.
- **Ambitious Production Standards:** Enlisting global musical heavyweights on large canvas projects like Ramayana raises the technical benchmarks for Indian cinematic music. Listeners benefit from higher quality symphonic arrangements paired with authentic lyrical storytelling.
- **Opportunities for Independent Cinema:** The sustained reception for music from modestly budgeted projects like Hanuman Ansh demonstrates that faith inspired narratives find loyal listeners without exorbitant marketing spends. This provides independent filmmakers with a proven pathway to build commercial relevance.

## Why this happened
The sudden dominance of faith driven music across digital charts stems from a growing consumer appetite for cultural narratives combined with strategic high caliber musical collaborations.

- **Initial Momentum from Hanuman Ansh:** The quiet theatrical arrival of Hanuman Ansh on August 7 delivered surprise commercial returns without relying on star casts or promotional blitzes. The digital traction of its music, including tracks like Maine Tere Hi Bharose and Aawaganam, proved that grassroots spiritual content possesses strong organic demand.
- **Festive Timing and Star Power:** The rollout of Chhathi Maiya from The One Force of Forest coincided with the buildup to the Chhath festival, tapping into deep cultural reverence. Featuring established actors Tamannaah Bhatia and Sidharth Malhotra gave an authentic festive hymn widespread visibility across mainstream demographics.
- **Anticipation Surrounding Ramayana:** Prolonged excitement around director Nitesh Tiwari's 1400 crore project peaked with the drop of its debut anthem Jai Jai Ram. The historic pairing of composers AR Rahman and Hans Zimmer with vocalists Arijit Singh and Shreya Ghoshal created an unmissable industry event that instantly drove millions of views.

## Questions & Answers

### 1. How many views did Ramayana's track Jai Jai Ram secure in 24 hours?
The song accumulated 17.6 million views within the first 24 hours of its release.

### 2. Who portrays Lord Ram and Sita in Nitesh Tiwari's Ramayana?
Ranbir Kapoor plays Lord Ram, while Sai Pallavi appears as Mata Sita in the film.

### 3. Who composed and wrote the Chhath song Chhathi Maiya?
The song was written by lyricist Kaushal Kishore and composed and sung by Vishal Mishra.

### 4. How many total views did Chhathi Maiya reach in four days?
The music video reached 32 million views across digital platforms within four days.

### 5. What is the reported production budget for Nitesh Tiwari's Ramayana?
The film is being developed on an estimated budget of 1400 crore rupees.

### 6. When was the film Hanuman Ansh released in theaters?
The movie quietly debuted in cinemas on August 7 without major advance promotions.

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