# Kangana Ranaut Slams Kriti Sanon Over Controversial Rakhi Jewelry Ad Featuring Indo-Western Look

> Kriti Sanon faces heavy social media backlash over a new jewelry advertisement themed around Raksha Bandhan, prompting sharp criticism from Kangana Ranaut.

**Type:** article · **Category:** Entertainment · **Published:** 2026-08-24 · **Source:** TrendKia
**Canonical:** https://trendkia.com/en/entertainment/kriti-sanon-rakhi-ad-kangana-ranaut-21412 · **Language:** English
**Tags:** Kriti Sanon, Kangana Ranaut, Rakhi Ad Controversy, Bollywood News, Social Media Trolling, Raksha Bandhan

Bollywood actress Kriti Sanon has found herself at the center of a major social media controversy due to a new commercial. Crafted around the upcoming festival of Raksha Bandhan, the jewelry advertisement features Kriti in an Indo-Western outfit that has sparked widespread debate. Netizens have sharply criticized the ad, with a section of social media users questioning why Bollywood celebrities and commercial makers seemingly target Hindu traditions and festivals. Amid the growing uproar, outspoken actress Kangana Ranaut has also chimed in, mocking Kriti Sanon's appearance in the controversial video and sharing her strong opinions online.

## Kangana Ranaut Questions the Ad Concept
Taking to her Instagram story on Monday evening, Kangana Ranaut shared the advertisement featuring Kriti Sanon along with a detailed note. The actress pointed out that modern women have the absolute freedom to wear whatever they prefer, noting that their wardrobes include everything from Western dresses to lehengas, jeans, sarees, bikinis, and salwar-kameez. Questioning the logic behind the commercial, she remarked that when women have access to so many clothing options, why would anyone choose to tie a rakhi to their brother while dressed in a bikini or undergarments. She further stated that the creative direction of the ad felt unnatural, strange, and designed with a peculiar intent that makes viewers deeply uncomfortable.

## Severe Backlash Across Social Media Platforms
Ever since Kriti Sanon's jewelry ad surfaced online, she has been subjected to severe trolling. Viewers have expressed their discontent through various reactions, pointing out multiple flaws in the concept. One user questioned the absence of a traditional prayer platter and tilak, asking who would dress in such a manner in front of their brother on the auspicious day of Raksha Bandhan. Another user claimed that the advertisement was intentionally provocative, suggesting that the brand and the marketing agency adopted this controversial approach purely to grab eyeballs and generate cheap attention. Public anger continues to mount as viewers openly criticize Kriti's appearance and the brand's creative choices.

## Recent Cinematic Ventures of the Actresses
Looking at their recent acting credits, Kriti Sanon was last seen starring in Cocktail 2, a project that received a moderate and lukewarm response from audiences. Meanwhile, Kangana Ranaut's most recent appearance on the silver screen was in the film Bharat Bhagya Vidhata. The narrative of her movie was set against the tragic backdrop of the 26/11 Mumbai terror attacks. However, Kangana's film failed to make a significant impact at the box office and could not attract substantial commercial success.

## What this means for you
**Across India:** This controversy sparks broader discussions about cultural sensitivities and creative boundaries in festival-themed advertising across the country.

## Questions & Answers

### 1. Why is Kriti Sanon being trolled?
Kriti Sanon is facing social media trolling over her appearance in a new jewelry advertisement themed around Raksha Bandhan.

### 2. What did Kangana Ranaut say about the ad?
Kangana Ranaut criticized the commercial on Instagram, questioning why a woman would wear a bikini or undergarments while tying a rakhi to her brother.

### 3. Which was Kriti Sanon's last film?
Kriti Sanon was last seen acting in the film Cocktail 2.

### 4. What was the theme of Kangana Ranaut's last film?
Kangana Ranaut's previous film Bharat Bhagya Vidhata was based on the backdrop of the 26/11 Mumbai terror attacks.

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