# Former Presidential ADC Major Rishabh Singh Sambyal Steps Into Fashion World, Features Alongside Anushka Sen in Streetwear Campaign > Former Major Rishabh Singh Sambyal, who took premature retirement from the Indian Army, has entered the fashion scene through a collaboration with streetwear label Bonkers Corner alongside actress Anushka Sen. **Type:** article · **Category:** Fashion & Beauty · **Published:** 2026-11-03 · **Source:** TrendKia **Canonical:** https://trendkia.com/en/fashion/sainya-vardi-chhora-phaishana-jagata-men-utare-major-rishabh-singh-sambyal-bonkers-corner-ke-nae-abhiyana-men-anushka-sen-snga-ae--55545 · **Language:** English **Tags:** Rishabh Singh Sambyal, Anushka Sen, Bonkers Corner, Indian Army, Para Special Forces, Droupadi Murmu, Namita Thapar Former Indian Army Major Rishabh Singh Sambyal, who previously served as ADC to President Droupadi Murmu, has embarked on a surprising career transition into the world of style and apparel. Having caught widespread public attention after opting for premature retirement (PMR) from military service at just 30 years of age, Sambyal has now made a formal foray into commercial fashion and streetwear. The former officer, who built a strong digital presence around fitness and personal discipline, is now applying that public profile to the lifestyle sector. ## Collaborating With Luxury Streetwear Label Sambyal has partnered with Mumbai based luxury streetwear label Bonkers Corner for an exclusive collection titled ‘MAJ RISHABH (RETD.) X BONKERS’. The promotional campaign has been rolled out across the brand website and official social media platforms. The campaign visual assets prominently feature Sambyal alongside 24-year-old actress and brand ambassador Anushka Sen, drawing significant traction and viewer engagement online. ## From NDA Cadet to Elite Special Forces Operator Hailing from a Dogra Rajput military family in the Samba district of Jammu and Kashmir, Sambyal entered the armed forces after completing his training at the National Defence Academy (NDA) in 2013. Across an active service career spanning approximately 12 years, he was initially commissioned into the Jat Regiment. During the 2021 Republic Day parade, he led the contingent that was awarded the title of Best Marching Contingent. He later qualified for and joined the Indian Army elite 4 Para Special Forces, also known as the Daggers, earning the coveted Balidan Badge awarded to elite operatives. In March 2023, Sambyal was appointed as Aide-de-Camp (ADC) to the President of India. He eventually chose to seek early release from active service on account of personal and family responsibilities. ## The Core Message and Campaign Personalities Following his departure from the military, Sambyal engaged in motivational speaking and digital content production. In this latest brand outing with Bonkers Corner, he appears alongside Anushka Sen, Shark Tank India investor Namita Thapar, and company founder Shubham Gupta. The central theme of the promotional campaign is ‘Kamai Ka Phal, Udhaar Ka Nahi’, a concept designed to highlight genuine hard work and personal accomplishment while pushing back against counterfeit merchandise. Sambyal confident presentation and bearing throughout the shoot have led many online followers to suggest potential acting opportunities in the entertainment industry. ## Fusing Military Discipline With Modern Apparel The collaboration pairs elite military precision and attitude with commercial youth fashion, aiming to establish a distinct identity within India growing streetwear ecosystem. Bonkers Corner, an enterprise backed through Shark Tank India, regularly enlists prominent contemporary personalities to front its lines. Enlisting a decorated former special operations officer serves as a calculated move to engage younger consumers looking for an authentic blend of structured discipline and modern casual aesthetics. ## What this means for you This collaboration reflects how disciplined military backgrounds are gaining significant commercial value in modern lifestyle branding. - **For Youth and Consumers:** Mainstream fashion is increasingly looking beyond standard modeling talent toward individuals with real-world achievements and structured backgrounds. This reinforces authentic self-worth and disciplined lifestyle choices among younger demographics. - **For Alternative Career Paths:** The move highlights how transitioning armed forces personnel can successfully leverage their public standing across media, speaking, and commercial branding. It expands traditional post-military career perceptions into creative industries. - **For Market Authenticity:** The central theme urging consumers to value earned success over counterfeit substitutes pushes ethical consumerism in the apparel market. It promotes greater discernment regarding product authenticity among buyers. - **For Domestic Streetwear:** Homegrown fashion brands are defining themselves by pairing distinct cultural identities with contemporary clothing trends. This diversification creates competitive distinction in India growing apparel segment. ## Why this happened Major Rishabh Singh Sambyal transitioned out of active military service due to personal family commitments and subsequently channeled his established public profile into media and brand ventures. - **Early Military Discharge:** Having served roughly 12 years across elite formations and ending his stint as Presidential ADC, Sambyal opted for premature retirement to attend to family responsibilities. Following his exit, he actively pursued motivational speaking and content creation. - **Strategic Brand Positioning:** Bonkers Corner seeks culturally distinct public figures to drive awareness for its apparel lines among younger audiences. Merging military grit with commercial street style provided an unconventional differentiator for their campaign. - **Anti-Counterfeit Messaging:** The campaign aimed to highlight legitimate hard work over shortcut solutions and imitation merchandise. Enlisting an officer who earned distinguished military credentials provided credibility to that theme. ## Questions & Answers ### 1. Who is Rishabh Singh Sambyal and why is he in the news? Rishabh Singh Sambyal is a former Indian Army Major and ex-ADC to President Droupadi Murmu who has entered the fashion sphere through a campaign with streetwear label Bonkers Corner. ### 2. At what age did Major Sambyal take premature retirement from the army? He took premature retirement (PMR) at the age of 30 due to family responsibilities. ### 3. What were his key military milestones during his service? He led the Best Marching Contingent at the 2021 Republic Day parade and earned the prestigious Balidan Badge while serving in 4 Para Special Forces. ### 4. Who else features in the Bonkers Corner campaign alongside Major Sambyal? The campaign features actress Anushka Sen, Shark Tank investor Namita Thapar, and brand founder Shubham Gupta. ### 5. What is the core message of the brand campaign? The campaign is built around the theme 'Kamai Ka Phal, Udhaar Ka Nahi', highlighting authentic hard work over counterfeit goods. ## Inspiration & Lessons The journey of Rishabh Singh Sambyal illustrates how disciplined fundamentals can create versatility across entirely different professional fields. - **Discipline Transcends Fields:** Hard-earned habits of dedication and physical discipline remain relevant regardless of the industry. The rigorous training gained in elite service serves as a durable foundation in creative ventures. - **Embrace New Professional Chapters:** Adapting to life transitions and family obligations without losing drive opens fresh avenues for personal growth. Career shifts can be navigated with confidence when approached with commitment. - **Value Earned Merit Over Shortcuts:** Genuine achievement stems from consistent effort rather than superficial imitation. Upholding authentic self-worth remains the strongest credential across any chosen path. --- _TrendKia — Har trend, sabse pehle.. Machine-readable view; canonical HTML at the URL above._