Jaipur's Sanjay Soni Hand-Crafts a Hundred Flavours of Chocolate, From Rasmalai to Paan At Shop No. 101 Chocolate Zone on Jaipur's Chaura Rasta, Sanjay Soni hand-makes over 100 chocolate varieties, from rasmalai and falooda to paan flavour, priced between Rs 1,000 and Rs 1,200 per kg. In the narrow lanes of Jaipur's walled city, small shops often turn out flavours big brands can't match, and Shop No. 101 Chocolate Zone on Chaura Rasta is one such name. It has built a reputation for over 100 varieties of handmade chocolate, all crafted under one roof, and has become something of a stop for anyone exploring the old city market. A Hobby That Began During Covid Owner Sanjay Soni says he first started making a few chocolates at home during the Covid period. The response from people who tasted them was so encouraging that what began as a hobby soon turned into a business idea. In 2023, he opened his shop on Chaura Rasta and has been experimenting with new varieties ever since. Today, the shop offers more than 100 kinds of chocolate, and demand runs especially high among children. From Rasmalai to Paan, Every Bite Tastes Different According to Sanjay Soni, chocolate does not have to mean just Dairy Milk or a single standard flavour. Working from that idea, he created rasmalai chocolate, falooda chocolate, kulfi chocolate, dry fruit chocolate, ruffle chocolate and paan chocolate, among other varieties, each with a taste distinct from the rest. That is also why customers say they prefer buying chocolate for their children from this shop over anything else. No Packaging, Sold Purely by the Kilo The shop makes chocolates in sizes ranging from small to large, but none of them are individually packaged, they are kept loose on display. Every chocolate is sold strictly by weight, and prices range from Rs 1,000 to Rs 1,200 per kilogram, so buyers can pick up as little or as much as they like. Why It Beats the Chemical-Laden Chocolate Sold in the Market Sanjay Soni points out that the market is flooded with hundreds of chocolate varieties from different companies, but most of them rely on chemicals and additives for flavour and are churned out by machines. They may taste fine, he says, but they can be harmful to health over time. His own chocolates, in contrast, are made using only milk and other nutritious ingredients, which he says makes them both tasty and better for health. Peak Demand During Festivals and as Gifts Whether it is tourists visiting Jaipur or residents of the city, both groups keep up a steady demand for chocolate from this shop. That keeps Sanjay Soni and his team busy constantly preparing fresh batches. Demand climbs the highest during the festival season and when people buy chocolate as gifts, with many visitors also carrying a taste of Jaipur back home with them. What this means for you If you are hunting for something special this festive season or as a gift, this story is useful to know. • Across India: It shows that small local shops can match, or beat, big brands on quality. Anyone looking to avoid chemical-laden market chocolate can look for a milk-and-nutrient based handmade alternative instead. • In Jaipur: Locals and tourists can head to Shop No. 101 Chocolate Zone on Chaura Rasta and pick from over 100 varieties priced between Rs 1,000 and Rs 1,200 per kilogram. Flavours like rasmalai, falooda, kulfi and paan make good options for children or for gifting. • Watch the price per kilo: Since the chocolate is sold purely by weight with no packaging, buyers can order a smaller quantity to fit their budget while still trying multiple flavours. • For health-conscious buyers: Parents wanting to keep their children away from chemical-heavy chocolate now have an alternative made only from milk and other nutritious ingredients. Questions & Answers 1. Where is Sanjay Soni's chocolate shop located? It is Shop No. 101 Chocolate Zone on Chaura Rasta in Jaipur. 2. How many chocolate varieties does the shop offer? The shop makes over 100 varieties of handmade chocolate. 3. How did this shop come about? Sanjay Soni started making chocolates at home during Covid, and turned it into a shop in 2023. 4. What do the chocolates cost? They are priced between Rs 1,000 and Rs 1,200 per kilogram. 5. What flavours are available? Flavours include rasmalai, falooda, kulfi, dry fruit, ruffle and paan chocolate, among others. 6. Is the chocolate packaged or sold loose? It is not packaged at all, the chocolate is kept loose and sold purely by weight. 7. How is it different from market chocolate? Market chocolate often contains chemicals for flavour, while these are made only with milk and nutritious ingredients. 8. When is demand for this chocolate highest? Demand peaks during the festival season and when people buy it as gifts. Inspiration & Lessons Sanjay Soni's journey shows how a small beginning, backed by the right effort, can grow into a full business. • Test on a small scale first: Before investing big, he made a few chocolates at home and gauged how people reacted. • Trust customer feedback: It was the positive response at home that convinced him to turn it into a proper shop in 2023. • Think beyond the obvious: Instead of sticking to common flavours like Dairy Milk, he built his identity with desi flavours such as rasmalai, falooda, kulfi and paan. • Don't compromise on quality: Even with machine-made, chemical-laden chocolate all around him in the market, he stuck to chocolate made only with milk and nutritious ingredients. https://trendkia.com/en/food/sanjay-soni-ke-hathon-jaipur-men-bana-rahi-rasamalai-phaluda-aura-pana-vali-sau-kisma-ki-desi-chokaleta-28045 TrendKia — Har trend, sabse pehle.