# Moradabadi Veg Biryani Craze in Saharanpur as Morpal Kashyap Serves Hundreds Daily for Just Rs 30 > Morpal Kashyap's street food stall on Delhi Road in Saharanpur is drawing massive crowds with authentic Moradabadi veg biryani. Priced at just Rs 30 for a half plate, the dish loaded with paneer and soybean attracts 500 to 1,000 food lovers every day. **Type:** article · **Category:** Food · **Published:** 2026-09-03 · **Source:** TrendKia **Canonical:** https://trendkia.com/en/food/saharanpur-men-moradabadi-veja-birayani-ka-jalava-30-rupaye-men-morpal-kashyap-ki-dukana-para-umara-rahi-bhira-26931 · **Language:** English **Tags:** Saharanpur, Veg Biryani, Morpal Kashyap, Moradabadi Biryani, Street Food, Uttar Pradesh A modest street food stall situated near Hasanpur Chungi on Delhi Road in Saharanpur, Uttar Pradesh, has emerged as a major culinary attraction for food lovers in the region. Offering authentic Moradabadi style veg biryani at pocket friendly prices, the outlet draws steady crowds throughout the day. Operated by Morpal Kashyap, who has been serving his signature recipe at this location for nearly 5 years, the stall has built a formidable reputation. Food enthusiasts from across the city visit to relish the dish, which is widely acclaimed for delivering a flavor profile so rich that it comfortably rivals traditional chicken biryani offerings in the area. ## From Moradabad to Saharanpur: A Culinary Journey The distinctive character of Morpal Kashyap's biryani lies in its secret spice blend and traditional cooking process. Morpal mastered the art of preparing Moradabadi style biryani in Moradabad before bringing the technique to Saharanpur. Prior to establishing his current setup on Delhi Road, he operated a small food stall in the national capital, Delhi, where his veg biryani gained substantial popularity among local patrons. Building on that encouraging reception, Morpal decided to introduce the authentic Moradabadi recipe to the culinary market of Saharanpur, setting up shop near Hasanpur Chungi about five years ago. ## A Unique Blend of Cottage Cheese, Soybeans, and Spices Highlighting the appeal of his offering, Morpal notes that the flavor is so satisfying that even individuals who typically prefer non-vegetarian options like chicken biryani enjoy it thoroughly. The dish incorporates a carefully balanced mix of regional spices, soft cottage cheese (paneer), and protein-rich soybean chunks, which elevate both the taste and texture. Beyond the main biryani preparation, the complete dining package enhances customer satisfaction. Each serving is accompanied by specially prepared boondi raita, fresh garden salad, and an assortment of tangy homemade chutneys that complement the spiced rice seamlessly. ## Customer Feedback and Operating Schedule Local resident Salman, a regular patron at the stall, shared his dining experience, stating that he has been visiting Morpal's shop for a long time. Having tasted biryani at various eateries across different places, Salman emphasized that the flavor at this particular outlet remains distinct and unparalleled. He mentioned that the combination of fragrant biryani served with raita, fresh salad, and zesty chutney has turned into an essential component of his daily lunch routine. The shop opens every morning at 10:00 AM and experiences a continuous rush of customers until closing time at 4:00 PM. ## Business Expansion: From 5 kg to 20 kg Daily Rice Reflecting on the growth of his venture, Morpal explained that during the initial phase in Saharanpur, he prepared biryani using just 5 kilograms of rice per day. As positive word-of-mouth spread among residents, footfall increased rapidly. Today, the stall consumes approximately 20 kilograms of rice daily to meet demand, catering to anywhere between 500 and 1,000 customers each day. Although several other food vendors in the city attempted to imitate this Moradabadi preparation, Morpal's establishment has successfully retained its unique market standing. In terms of pricing, a half plate is priced at Rs 30, while a full plate costs Rs 50, making it an extremely economical meal choice. ## What this means for you This news highlights the growing impact of affordable dining options and vibrant local street food culture. - **Across India:** Street food enthusiasts gain access to high-quality, flavorful meal options at budget-friendly rates. It encourages small culinary vendors across urban hubs. - **In Saharanpur:** Residents near Hasanpur Chungi on Delhi Road have an excellent, affordable lunch destination. Local commuters can enjoy a satisfying and delicious veg biryani meal starting at just Rs 30. - **For Food Enthusiasts:** Patrons get an authentic taste of Moradabadi culinary style without spending heavily. It provides a convenient dining option that fits easily into daily personal budgets. - **On Local Economy:** The steady growth of small eateries boosts commercial activity and micro-entrepreneurship within the regional market. It inspires other local food vendors to maintain quality. ## Questions & Answers ### 1. Where is this veg biryani stall located in Saharanpur? The stall is located near Hasanpur Chungi on Delhi Road in Saharanpur. ### 2. Who runs this popular veg biryani shop? The shop is run by Morpal Kashyap, who has been operating it for about 5 years. ### 3. What are the prices for the veg biryani plates? A half plate of veg biryani costs Rs 30, while a full plate is priced at Rs 50. ### 4. What are the operating hours of the shop? The stall operates daily from 10:00 AM to 4:00 PM. ### 5. What key ingredients make this biryani special? It features soybean chunks, cottage cheese (paneer), and special spices, served with boondi raita, salad, and signature chutneys. ### 6. How much biryani is prepared and sold daily? Around 20 kg of rice is used daily to prepare biryani, catering to 500 to 1,000 customers. ## Inspiration & Lessons Morpal Kashyap's journey provides valuable and practical lessons for small business owners and aspiring food entrepreneurs. - **Mastering a Specific Craft:** Learning authentic preparation methods in Moradabad demonstrates that acquiring specialized expertise is foundational to building a successful business. - **Steady and Scalable Growth:** Expanding daily rice preparation from 5 kg to 20 kg shows that consistency and perseverance lead to sustainable long-term scaling. - **Uncompromising Quality Focus:** Maintaining a signature taste amidst rising local competition proves that authentic flavor builds enduring customer loyalty. - **Customer First Value Proposition:** Pairing affordable prices with generous side items like raita and chutneys illustrates that high customer satisfaction drives organic growth. --- _TrendKia — Har trend, sabse pehle.. 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