# Jhumri Telaiya Schoolmates Build Book Distribution Venture, Annual Revenue Surpasses 50 Lakh at Age 30

> Childhood friends Vicky Keshri and Khalid Rizwi from Koderma turned their Class 6 bond into Avon Book Centre, generating over 50 lakh rupees in annual turnover across Jharkhand and Bihar.

**Type:** article · **Category:** Jharkhand · **Published:** 2026-11-04 · **Source:** TrendKia
**Canonical:** https://trendkia.com/en/jharkhand/jhumri-telaiya-ke-do-skuli-sathiyon-ne-kitabon-ke-karobara-se-banai-pahachana-30-ki-umra-men-para-kiya-50-lakha-ka-ankara-56080 · **Language:** English
**Tags:** Koderma, Jhumri Telaiya, Avon Book Centre, Vicky Keshri, Khalid Rizwi, Startups, Book Distribution

In Jhumri Telaiya within Jharkhand's Koderma district, a friendship formed during early schooling has evolved into an inspiring entrepreneurial venture. Vicky Keshri and Khalid Rizwi, who first met as sixth-grade classmates, have transformed their enduring bond into Avon Book Centre, an enterprise that now generates an annual turnover exceeding 50 lakh rupees at just 30 years of age. Their book supply network has progressively expanded from local classrooms to numerous institutions across multiple districts in Jharkhand and Bihar.

## From Classroom Companionship to Commercial Enterprise
The origins of this enterprise date back to 2005, when Keshri and Rizwi met in Class 6. Their classroom association steadily developed into a lasting friendship throughout their academic years. After concluding their schooling, both pursued higher education at the same college, eventually completing their bachelor's degrees in 2016.

Alongside their academic pursuits, both young men gathered valuable commercial experience. Keshri gained direct exposure to trade fundamentals through his family's established bag business. While completing his degree, he regularly spent time assisting at the family's retail counter on Station Road, where he honed his skills in customer engagement, demand evaluation, and day-to-day trade management. Meanwhile, Rizwi entered the educational supply field in 2015 as an independent book distributor. Recognizing their combined market experience and mutual commercial drive, the two decided to pool their capabilities into a joint venture.

## Expansion Across Multiple Districts in Jharkhand and Bihar
Following their graduation in 2016, the duo officially launched their collaborative book supply operations under the name Avon Book Centre. They initially concentrated on serving schools within Koderma district. By emphasizing timely deliveries, dependable service, and close coordination, their client base grew steadily, allowing them to expand operations beyond their immediate surroundings.

Today, Avon Book Centre delivers educational materials to schools across Barhi, Barkatha, Rajauli, and Giridih, alongside Koderma and various other territories across Jharkhand and Bihar. Their product portfolio encompasses private publisher textbooks designed for students ranging from playgroup through Class 12. Reaching an annual sales volume of more than 50 lakh rupees demonstrates their practical industry understanding and persistent field efforts.

## Operational Division and Academic Session Planning
To ensure streamlined daily administration, the founders implemented a distinct division of operational responsibilities. Preparations for forthcoming academic calendars commence well in advance, specifically during October and November. The partners make joint visits to major publishing hubs, including Delhi and Meerut, to inspect publications directly from printing houses and assess materials against modern curriculum requirements and institutional specifications.

Once schools open for the fresh academic year, Keshri oversees in-store logistical operations, counter management, and stock administration. Concurrently, Rizwi conducts institutional visits across regions, engaging with school authorities and securing textbook orders. This systematic delegation of duties has enabled their commercial engine to function smoothly without administrative bottlenecks.

## Financial Clarity, Mutual Faith, and Local Employment
According to Keshri, maintaining long-term health in any business partnership requires unrelenting honesty, mutual trust, and total clarity in fiscal bookkeeping. By keeping all transactions completely transparent and documented, the partners have prevented financial disagreements throughout their operating history.

While routine scheduling variations and operational friction occasionally arise, the partners resolve them through prompt mutual discussion. Keshri also observed that outside influences occasionally try to foster friction between business allies, emphasizing that partners must remain vigilant against misunderstandings and protect their mutual confidence. Beyond establishing their own self-reliance, the two entrepreneurs have created jobs for others, currently employing four staff members who support warehouse and distribution operations.

## What this means for you
This venture illustrates how systematic partnership and effective use of local networks can build sustainable regional businesses in tier-3 towns.

- **In Jharkhand and Bihar:** Educational institutions in regional districts receive timely access to private publisher textbooks locally. Administrators and parents no longer need to depend on distant wholesale markets for essential school materials.
- **For Young Aspiring Founders:** The founders demonstrate that pairing practical market experience with formal education enables viable entrepreneurial ventures. Young graduates can launch self-sustaining trade businesses without requiring massive capital reserves.
- **Local Job Creation:** Regional enterprises generate stable employment opportunities for residents within their own home districts. The four full-time staff members working at the firm illustrate how small businesses directly sustain local families.
- **For Business Partnerships:** Absolute transparency in financial accounts ensures commercial partnerships remain resilient across years of operation. Clear fiscal communication shields business partners from misunderstandings and external friction.

## Why this happened
This commercial success resulted from combining childhood friendship, family retail exposure, and an underserved regional educational supply market.

- **Complementary Skill Sets:** Vicky Keshri acquired customer management skills through his family's retail store, while Khalid Rizwi developed ground-level supply connections in 2015. Combining retail acumen with field distribution allowed them to launch their collaborative venture in 2016.
- **Regional Textbook Supply Gap:** Private schools across regional districts required consistent supplies of quality textbooks from playgroup to Class 12. The duo directly bridged this demand by sourcing volumes straight from major publishing hubs in Delhi and Meerut.
- **Clear Operational Division:** Dividing tasks so that one founder handles field visits and orders while the other oversees store operations prevented logistical conflicts. This disciplined structure supported their smooth geographical expansion across multiple districts.

## Questions & Answers

### 1. Who operates Avon Book Centre and when did their association begin?
The enterprise is run by Vicky Keshri and Khalid Rizwi, whose companionship began in 2005 when they were Class 6 classmates.

### 2. What is the current annual turnover of the business?
At 30 years of age, the two founders have scaled their annual business turnover to over 50 lakh rupees.

### 3. Which regions does Avon Book Centre supply textbooks to?
The business supplies schools in Koderma, Barhi, Barkatha, Rajauli, and Giridih across Jharkhand and Bihar.

### 4. What classes are covered by their book distribution services?
They provide private publisher textbooks for students ranging from playgroup through Class 12.

### 5. How do the two partners divide their daily responsibilities?
Vicky Keshri manages shop administration and logistics, while Khalid Rizwi visits schools to secure book orders.

### 6. When do preparations for the upcoming academic session commence?
Preparations begin around October and November, when both partners travel to Delhi and Meerut to select books directly from publishers.

### 7. How many employment opportunities has this enterprise created?
The enterprise currently employs four staff members who support storage and distribution activities.

## Inspiration & Lessons
The story of Vicky Keshri and Khalid Rizwi demonstrates that unwavering mutual trust and practical discipline can turn regional ventures into flourishing enterprises.

- **The Power of Financial Transparency:** Complete openness in bookkeeping forms the bedrock of an enduring business partnership. Clear financial records prevent internal resentment and keep commercial alliances secure.
- **Strategic Task Delegation:** Allocating responsibilities based on individual strengths accelerates organizational efficiency. Dividing institutional field outreach from inventory management allowed both founders to maximize their impact.
- **Advance Planning and Preparation:** Sourcing inventory from publishing centers in Delhi and Meerut months ahead of the school session highlights their foresight. Meticulous preparation before peak seasons ensures operational reliability.
- **Creating Community Livelihoods:** Generating steady employment for four staff members demonstrates meaningful local impact alongside business growth. A sustainable enterprise succeeds by uplifting community livelihoods together with its own expansion.

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