Leaving Law Practice Behind, Parineeta Builds Healthy Millet Brand to Empower Over 50 Women Former lawyer Parineeta traded her legal career in Bengaluru to establish Byana in Ranchi, crafting over 25 sugar-free millet items while providing livelihoods to dozens of rural women. Leaving behind a stable legal career, Ranchi resident Parineeta has charted an inspiring entrepreneurial journey by launching her own healthy food venture named Byana. The enterprise focuses exclusively on nutritious millets, transforming traditional grains like ragi, jowar, and bajra into appealing everyday snacks and staples. Her venture has gained strong traction in Ranchi, earning widespread appreciation from consumers seeking clean dietary alternatives. The Transition from Law to Entrepreneurship Having completed her education in Bengaluru, Parineeta originally practiced as a lawyer. Her perspective shifted after observing her younger brother run a business, which sparked her own entrepreneurial ambition. Driven by a desire to offer wholesome food choices, she chose to build a venture around millets. Her husband joined hands with her, providing active support across operations as they established their presence across the Jharkhand and Chhattisgarh belt. Completely Sugar-Free Lineup with Over 25 Items At their production facility, the brand manufactures more than 25 distinct items centered entirely on coarse grains. The catalog includes multigrain flour, ragi biscuits, cookies tailored for children, jowar laddoos, and ragi laddoos. A key highlight of the venture is its breakfast range, offering diverse varieties of millet flakes that are entirely sugar-free. The enterprise avoids using refined sugar across its entire product catalog. They also produce fresh multigrain bread priced up to ₹300 per loaf, which frequently sells out due to strong customer demand. Direct Farmer Sourcing and Women Empowerment To ensure high raw material quality, Parineeta sources ragi and other coarse grains directly from local farmers, eliminating intermediaries. A portion of the grain also comes from her own agricultural fields, enabling distinct branding for their home-grown produce. In addition to commercial success, the initiative emphasizes social empowerment by employing local women. Currently, over 50 women are actively engaged in production and packaging, helping them achieve financial independence. Focusing on Digestive Wellness and Clean Nutrition Recognizing that children frequently consume unhealthy junk food, Parineeta designed healthy ragi biscuits and cookies as convenient, nutrient-dense alternatives. Millets are packed with high dietary fiber and vital micronutrients that promote a healthy digestive and gut system. For customers looking to purchase items directly, the venture operates an office located at Road Number 4 in Ashoknagar, Ranchi, where visitors can buy products on-site. What this means for you This enterprise demonstrates how value addition in traditional grains can enhance public nutrition while creating meaningful livelihoods for women. • Across India: Consumers gain access to zero-sugar, high-fiber millet alternatives that offer a direct replacement for refined junk snacks. Incorporating these nutrient-dense products into daily routines supports long-term digestive and metabolic health. • In Ranchi: Residents can purchase freshly baked millet breads and ragi snacks directly from the Ashoknagar outlet. This provides local families with convenient access to clean food items without shipping delays. • For Local Farmers: Cultivators across Jharkhand and Chhattisgarh gain a direct commercial channel for ragi and other millets. Bypassing middlemen helps growers secure stable sales for their seasonal harvests. • For Women Workers: More than 50 local women have secured direct employment within the processing unit. This regular income stream fosters economic independence and household financial stability. Why this happened The rising prevalence of ultra-processed snacks and a lack of healthy breakfast options created an ideal opening for a dedicated millet startup. • Demand for Clean Nutrition: Most commercial snack products contain refined flour and excess sugar, driving interest in whole-grain, gut-friendly options. Parineeta addressed this dietary gap by formulating entirely sugar-free millet recipes. • Entrepreneurial Inspiration: After practicing law following her education in Bengaluru, observing her younger brother operate a venture inspired Parineeta to build her own enterprise. • Abundant Regional Produce: The Jharkhand-Chhattisgarh agricultural belt naturally produces substantial coarse grains, facilitating direct procurement from local farms. Questions & Answers 1. What brand did Parineeta launch after leaving her legal career? Parineeta established a millet-focused food venture named Byana after leaving her legal career. 2. What food products does the brand manufacture? The brand produces multigrain flour, bread, millet flakes, cookies, ragi biscuits, and traditional laddoos made from ragi and jowar. 3. Are sugar additives used in Byana products? No, all products manufactured by Byana are completely sugar-free without any added refined sugar. 4. How many women are employed by this venture? More than 50 women are currently employed across the production and processing activities of the enterprise. 5. What is the price of the brand's multigrain bread? A single loaf of their specialized multigrain bread is priced up to ₹300. 6. Where can customers in Ranchi purchase these products directly? Customers can buy products on-site at their office situated at Road Number 4 in Ashoknagar, Ranchi. Inspiration & Lessons Stepping away from an established legal profession to build a grassroots agro-processing venture offers compelling business lessons. • Takeaway One: Pivoting away from a conventional profession requires decisiveness and a clear focus on solving real consumer problems. • Takeaway Two: Reimagining traditional regional crops like ragi and jowar through value addition can unlock high-demand consumer categories. • Takeaway Three: Sustainable businesses create shared prosperity by directly integrating rural cultivators and women into the value chain. https://trendkia.com/en/jharkhand/vakalata-ka-pesha-chhora-parineeta-ne-mote-anajon-se-khara-kiya-heldi-phuda-branda-50-se-adhika-mahilaon-ko-mila-rojagara-45141 TrendKia — Har trend, sabse pehle.