# How Ranchi Entrepreneur Kanchan Built a Personalised AI Skincare Brand

> Kanchan has launched 'Vriksha' in Ranchi, leveraging artificial intelligence to scan multiple skin layers, curate customised skincare products, and plant a geolocated tree for every shopper.

**Type:** article · **Category:** Lifestyle · **Published:** 2026-09-19 · **Source:** TrendKia
**Canonical:** https://trendkia.com/en/lifestyle/chehare-ki-gaharai-parakhane-vali-takanika-se-ranchi-men-kanchan-ne-garha-anutha-skincare-venchara-34344 · **Language:** English
**Tags:** Ranchi, Kanchan, Vriksha, Artificial Intelligence, Skincare, Organic Beauty, Environmental Conservation

Artificial intelligence is rapidly moving beyond corporate software hubs and metro centres into everyday consumer lifestyle businesses in tier-two cities. In Ranchi, an entrepreneur named Kanchan has applied this technological shift to the beauty sector by establishing a personalised skincare brand named Vriksha. The venture uses advanced diagnostic scanning to evaluate individual facial parameters, customises skincare products to address precise dermatological needs, and pairs every customer purchase with an environmental commitment to plant a tree.

## Research during the pandemic shaped the core concept
The operational concept of Vriksha took root during the pandemic period. Amid restrictions and lockdowns, Kanchan pursued structured research into dermatological variations across individuals. Her core takeaway was straightforward yet decisive: no two individuals share identical skin characteristics, making standard, mass-produced topical formulas inherently limited. Guided by this finding, she designed a scanning device capable of evaluating moisture retention, oil balance, and sensitivity thresholds. Following this diagnostic profile, bespoke products are formulated. Kanchan notes that the product catalogue remains entirely organic and eco-friendly, avoiding harmful additives and industrial chemicals.

## Scanning five distinct layers of facial skin
The core customer journey begins with a specialised scanning mechanism that analyses the face down to five underlying layers. The instrument assesses how much sun damage has accumulated, maps deep-seated pigmentation levels, and evaluates skin sensitivity. Beyond immediate surface measurements, the system projects how the user's skin is likely to appear over the subsequent four years if left untreated. Shoppers can directly view the multi-layer readouts on the display, giving them clear visibility into their facial skin health before selecting remedies.

## Targeted solutions tailored for specific skin damage
Once the multi-layer assessment is completed, custom products are prescribed to target specific vulnerabilities revealed during testing. Whether an individual exhibits severe photosensitivity, persistent sunspots, or fragile reactive skin, the formulation is tailored specifically for that condition. According to Kanchan, consistent application of these personalised regimens yields noticeable improvements within one to two months. The methodology avoids the hit-or-miss approach of generic beauty items by aligning ingredients directly with individual skin requirements.

## Integrating personalised wellness with tree plantation
In addition to algorithmic skincare, the brand maintains a focused sustainability initiative. For every consumer who purchases products, a tree is planted in their name through a formal tie-up with a dedicated non-governmental organisation. Customers receive the precise geolocation of their planted sapling, allowing them to track its coordinates independently. This model ties personal skincare routines directly to ecological restoration, offering consumers both visible dermatological care and active participation in environmental preservation.

## What this means for you
This technological approach shifts cosmetic purchases away from blind guesswork toward targeted care and verified ecological contribution.

- **Across India:** Tier-two cities are expanding access to algorithmic beauty diagnostic tools previously restricted to tier-one centres. Consumers gain access to targeted solutions rather than wasting money on generic cosmetics that may not suit their skin.
- **In Ranchi:** Local residents can now access deep multi-layer skin diagnostic technology right within their city. Shoppers can view their skin's underlying health metrics directly before committing to any routine.
- **Consumer health:** The focus on chemical-free, organic compounds protects sensitive and damaged skin barriers. Users dealing with sunburn or stubborn pigmentation receive specific formulations that show results in one to two months.
- **Environmental impact:** Shoppers automatically contribute to afforestation as each purchase triggers a dedicated tree planting. The provision of geolocation coordinates ensures complete transparency regarding environmental contributions.

## Why this happened
This venture developed out of the clear limitations of generic cosmetic products and detailed consumer observations gathered during the pandemic.

- **Direct driver:** Research carried out during the lockdown established that human skin profiles differ fundamentally across individuals. Conventional mass-market cosmetics fail to accommodate these wide variations in moisture, oil, and sensitivity.
- **Technological necessity:** Surface-level visual inspection could not effectively detect underlying damage, prompting the development of a device that scans five skin layers. This allowed practitioners to identify hidden pigmentation and forecast issues up to four years in advance.
- **Demand for sustainability:** Modern consumers increasingly expect transparency and ecological responsibility from wellness enterprises. Partnering with an NGO to provide verified tree geolocations directly addressed this conscious consumer mindset.

## Questions & Answers

### 1. Who founded the AI-based beauty brand in Ranchi?
The venture was founded by Ranchi-based entrepreneur Kanchan.

### 2. What is the name of Kanchan's skincare brand?
The brand is named Vriksha.

### 3. How many skin layers does the diagnostic machine scan?
The specialised machine scans down to five distinct layers of facial skin.

### 4. How far into the future can the scanning system project skin health?
The device provides a projection of how the skin will appear over the next four years.

### 5. How long does it take for these customised products to show visible results?
Visible and effective results are observed within one to two months of application.

### 6. How can shoppers verify the tree planted in their name?
The brand shares the exact geolocation coordinates of the planted sapling with each customer.

## Inspiration & Lessons
Kanchan's entrepreneurial trajectory demonstrates how thorough study during uncertain times can evolve into a purpose-driven venture.

- **Ground ventures in solid research:** Invest time in understanding core fundamentals before launching; studying diverse skin traits during the pandemic led directly to this innovation.
- **Break geographic limitations:** Advanced technologies belong in tier-two cities as much as in metro hubs; creating local solutions builds unique market leadership.
- **Integrate purpose with commerce:** Align commercial offerings with environmental stewardship by embedding concrete actions, such as planting a tree for every order.
- **Build trust through transparency:** Providing live diagnostic displays and GPS coordinates for planted saplings proves credibility to customers directly.

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