# Apple's Rebound Has Morgan Stanley Eyeing a $360 Target for AAPL

> Apple stock has climbed steadily since June and now sits at a 52-week high. Morgan Stanley has kept its buy rating and lifted its price target to $360.

**Type:** article · **Category:** Market · **Published:** 2026-07-16 · **Source:** TrendKia
**Canonical:** https://trendkia.com/en/market/apple-ke-sheyara-ki-joradara-vapasi-morgan-stanley-ne-360-taka-pahunchane-ka-anumana-jataya-8188 · **Language:** English
**Tags:** Apple stock, Morgan Stanley, AAPL price target, Erik Woodring, stock market, Apple earnings, stock target

Apple stock (NASDAQ: AAPL) has clawed its way back into favor, and the momentum is getting harder to ignore. After stalling during the first quarter of 2026, the shares have climbed steadily since June and now trade comfortably above the $300 mark. AAPL opened Thursday's session at $327, a gain of nearly 10% over the past month. In fewer than 30 trading days, the stock has traveled from a low of $295 all the way up to $327, a slow but consistent recovery for the world's biggest mobile phone maker.

## Morgan Stanley Turns Bullish Again
Riding this comeback, investment bank Morgan Stanley has lifted its price target on Apple and stuck with its buy rating. The firm believes the iPhone maker still has room to run, with a potential gain in the near double-digit range from here. In its view, Apple has shed much of the baggage that weighed the stock down earlier in the year, and the equity is now set up for further upside. That confidence is exactly why AAPL deserves a spot near the top of any watchlist.

## The $360 Call And What It Means
Erik Woodring, Head of US Technology Hardware Equity Research at Morgan Stanley, told clients in a note on Tuesday, July 14, 2026, that Apple stock could climb to a fresh price target of $360. For anyone buying in at today's price, that works out to roughly $33 of profit per share, an upside and return on investment (ROI) of about 10% from the current $327 level.

Put in plain terms, a $1,000 stake would grow to about $1,100 if the forecast plays out, a clean $100 gain. The stock is already trading at its 52-week high.

## Earnings Day Looms On July 30
Much of the optimism is tied to Apple's upcoming revenue call on July 30, 2026, where traders are bracing for strong numbers. Analysts currently pencil in earnings per share (EPS) of $1.88, with total revenue expected to land near $108.9 billion. Many on Wall Street think the company can beat those forecasts outright and post record figures, which would only strengthen the bullish case building around the stock.

## What this means for you
- **For investors:** At Morgan Stanley's $360 target, buying at today's $327 price could mean roughly 10% upside, or about a $100 gain on a $1,000 stake.
- **Worth noting:** This is only a forecast, and the stock is already at its 52-week high, so the July 30 earnings call will shape what comes next.

## Questions & Answers

### 1. What is Morgan Stanley's new price target for Apple stock?
The bank set a new price target of $360 for Apple and kept its buy rating.

### 2. Where is Apple stock trading right now?
AAPL opened Thursday at $327 and is sitting at its 52-week high.

### 3. How much could investors gain if the $360 target is hit?
Buying at today's price could mean about $33 per share, or roughly 10% upside, turning a $1,000 investment into about $1,100.

### 4. Who issued the price target and when?
Erik Woodring, Head of US Technology Hardware Equity Research at Morgan Stanley, laid it out in a note to clients on Tuesday, July 14, 2026.

### 5. When are Apple's next earnings and what is expected?
Apple's revenue call is on July 30, 2026, with analysts projecting EPS of $1.88 and total revenue near $108.9 billion.

### 6. How has Apple stock performed over the past month?
The stock is up nearly 10% in a month, climbing from a low of $295 to $327 in fewer than 30 trading days.

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