# Gold Prices Hold Steady After Weekly Decline as Retail Rates and Key IBJA Levels Settle

> Domestic gold rates held flat with 24-karat priced at Rs 1,39,420 per 10 grams and 22-karat at Rs 1,27,800, following a six percent cumulative slide over three weeks.

**Type:** article · **Category:** Market · **Published:** 2026-11-01 · **Source:** TrendKia
**Canonical:** https://trendkia.com/en/market/gold-ki-kimaton-men-susti-barakarara-janie-tanishq-joyalukkas-aura-ibja-ke-24k-22k-aura-18k-ke-taja-bhava-54366 · **Language:** English
**Tags:** Gold Price Today, Gold Rates, 24K Gold, 22K Gold, IBJA, Joyalukkas, Bullion Market, Commodity Market

Domestic bullion counters are witnessing steady gold rates after experiencing substantial volatility in recent sessions. As cumulative selling pressure over the last three weeks exceeded six percent, retail buyers and bullion investors are closely evaluating price points across purity standards in physical outlets and benchmark associations.

## Current Retail Rates for Standard Purities
Across key retail markets, 22-carat gold held completely flat at Rs 12,780 per single gram. A standard 8-gram weight is listed at Rs 102,240, while a 10-gram purchase stands at Rs 127,800. For bulk acquisitions of 100 grams, the price stands at Rs 1,278,000.

Pure 24-carat gold is changing hands at Rs 13,942 for 1 gram, taking the 10-gram price to Rs 1,39,420. For lightweight and studded jewelry segments, 18-carat gold is priced at Rs 10,456 per 1 gram and Rs 1,04,560 for 10 grams, maintaining parity across primary bullion centers.

## Store Pricing at Major Chains and Joyalukkas
Alternative retail quotations placed 22-carat gold at Rs 12,730 per 1 gram and Rs 1,27,300 per 10 grams. In this specific pricing tier, 24-carat gold stood at Rs 13,887 for 1 gram and Rs 1,38,870 for 10 grams.

Retail outlets of Joyalukkas listed 22-carat gold at Rs 12,730 per 1 gram, making 10 grams available at Rs 1,27,300. These specific retail rates are active across outlets in Andhra Pradesh, Delhi, Gujarat, Karnataka, Kerala, Maharashtra, and Odisha. Buyers in these states can obtain hallmark jewelry based on these standardized showroom levels, subject to state levies and fabrication charges.

## IBJA Benchmark Prices Across Purity Tiers
The India Bullion and Jewellers Association provides a comprehensive price structure based on exact fineness. Gold of 999 purity stands at Rs 14,005 per 1 gram, while 995 purity metal is quoted at Rs 13,949 per gram. Standard 916 purity hallmark gold trades at Rs 12,829 per single gram.

Lower purity grades include 750 purity metal at Rs 10,504 per gram and 585 purity gold at Rs 8,193 per gram. This tiered pricing allows buyers to evaluate standard investment bars, traditional 22-karat wedding ornaments, and modern 14-karat fashion jewelry with clear purity markers.

## Weekly Market Pressure and Technical Levels
Despite brief mid-week recoveries, selling momentum gathered pace into the weekend, dragging bullion down roughly 0.50 percent across the weekly cycle. Over the past three weeks, cumulative liquidations have topped 6 percent, pointing to cautious market participation.

Technically, Rs 1,38,500 remains a pivotal support base, while Rs 1,43,500 acts as immediate overhead resistance, according to Jateen Trivedi, VP Research Analyst for Commodity and Currency at LKP Securities. Key external triggers will include geopolitical developments surrounding US-Iran tensions, broader US political developments, and key US macroeconomic releases such as unemployment figures and non-farm payrolls.

## What this means for you
Steady gold rates after weeks of selling pressure offer an informative window for wedding jewelers and retail commodity investors.

- **For Jewelry Shoppers:** The leveling of prices after a 6 percent multi-week decline provides budget predictability for upcoming wedding purchases. Consumers planning purchases can lock in standard rates while comparing making charges across regional jewelers.
- **For Commodity Traders:** Having a firm support near Rs 1,38,500 offers a defined baseline for setting defensive stop-loss points. Immediate upside rallies remain capped unless prices decisively clear the Rs 1,43,500 resistance marker.
- **Across Multiple States:** Uniform retail showroom prices across Delhi, Maharashtra, Gujarat, and southern hubs ensure transparent baseline costs. Final invoice figures will vary based on state-level taxation and artisan fees.
- **For Budget Buyers:** Standardized 18-karat and 14-karat rates at Rs 10,504 and Rs 8,193 per gram keep entry-level jewelry accessible. Buyers looking for daily-wear ornaments can utilize these lower-purity grades without overextending budgets.

## Why this happened
A convergence of profit-taking, shifting macroeconomic expectations, and regional political risks drove the recent slump in bullion counters.

- **Intensified Selling Momentum:** Mid-week gains were quickly reversed as aggressive selling pressure emerged into the weekend, locking in a 0.50 percent loss for the week. This extended a three-week downward trajectory where gold lost more than 6 percent overall.
- **Anticipation of Macro Data:** Market participants are adopting a cautious stance ahead of critical US economic metrics, notably non-farm payroll figures and unemployment indicators. These numbers directly dictate interest rate paths and dollar strength, impacting non-yielding bullion.
- **Geopolitical and Electoral Variables:** Ongoing geopolitical friction surrounding US-Iran tensions alongside US political uncertainties have kept risk premia volatile. With conflicting signals in the broader market, prices have consolidated near immediate technical support bands.

## Questions & Answers

### 1. What are the primary retail prices for 24K and 22K gold today?
Retail rates stand flat at Rs 13,942 per gram for 24-carat gold and Rs 12,780 per gram for 22-carat gold.

### 2. How much does 22-carat gold cost at Joyalukkas retail stores?
At Joyalukkas retail locations, 22-carat gold is listed at Rs 12,730 per 1 gram and Rs 1,27,300 per 10 grams.

### 3. What are the benchmark prices for 999 and 916 purity gold on IBJA?
According to IBJA, 999 purity gold stands at Rs 14,005 per gram, while 916 purity gold is quoted at Rs 12,829 per gram.

### 4. How much selling pressure has gold experienced over recent weeks?
Gold has witnessed cumulative selling pressure exceeding 6 percent over the previous three weeks.

### 5. What key technical support and resistance levels are analysts tracking?
Technically, Rs 1,38,500 serves as key support while Rs 1,43,500 stands as the immediate resistance level.

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