# Price Hikes Trigger a $215 Billion Wipeout for Apple as Shares Tumble 5%

> Apple stock dropped as much as 5% on Thursday, erasing more than $215 billion from the company's market value in a single day. The slide followed Apple's announcement of price increases on MacBooks, iPads and several other products.

**Type:** article · **Category:** Market · **Published:** 2026-06-25 · **Source:** TrendKia
**Canonical:** https://trendkia.com/en/market/dama-barhane-ke-ailana-ke-bada-apple-ko-jhataka-niveshakon-ne-eka-dina-men-urae-215-araba-dolara-2996 · **Language:** English
**Tags:** Apple stock, market cap, price hikes, memory chip shortage, Tim Cook, AI data centers, Micron, MacBook iPad prices

Apple's stock took a heavy hit on Thursday, sliding as much as 5% and wiping more than $215 billion off the company's market value in a single trading session. The sell-off arrived just after the iPhone maker confirmed it is raising prices across a wide range of products, blaming the rising cost of building them.

The drop did not come out of nowhere. Last week, CEO Tim Cook said that "price increases are unavoidable," pointing to the enormous buildout of AI infrastructure that is draining the global supply of memory and storage chips.

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## Which products are getting more expensive
Apple confirmed higher prices on MacBooks, iPads and several other devices. The new pricing breaks down like this:

- MacBook Neo entry model: $599 rising to $699
- MacBook Air 512GB: $1099 rising to $1299
- MacBook Pro 1T: $1699 rising to $1999
- iPad Air 128GB: $599 rising to $749
- iPad Pro Wifi 256GB: $999 rising to $1199

## Why Apple says it had no choice
"The consumer electronics industry is facing an unprecedented challenge," the company said in a statement. "The rapid expansion of AI data centers has created an extraordinary surge in demand for memory and storage. We have never seen a component price increase this much, this quickly." Apple added that it has "reached a point where we need to begin raising prices on a number of products," leaving the door open to further increases later on. "We know this is not welcome news, and we are working tirelessly to find solutions," the company said.

## The chip squeeze behind the hikes
Memory and storage prices have quadrupled over the past three quarters, pushing up the cost for companies like Apple to manufacture their products. On the other side of the trade, chip makers such as Micron (MU) and AMD have benefited from the shortage and the surge in demand. Apple still lags in its push to build its own self-sufficient chips, and it continues to rely on the same chip technology that has run short this year.

## AI doubts add to the pressure
Lingering worries about Apple's wider artificial intelligence strategy are feeding the bearish mood around the stock. Following the annual Worldwide Developers Conference earlier this month, investors remain wary about the absence of a firm, committed consumer launch date for the much-anticipated Siri upgrade. The growing sense that key agentic features may lean heavily on third-party models under the hood has further punctured the idea that Apple will be an independent, high-margin AI powerhouse anytime soon. The shift also lands at a delicate moment for the company's leadership, with the market bracing for a rare, generational CEO transition set for September.

## What this means for you
- **For buyers:** Apple devices including MacBooks and iPads are getting $100 to $300 more expensive, and more products could see price increases down the line.
- **For investors:** The 5% one-day drop and $215 billion loss show how directly worries over chip costs and Apple's AI strategy are hitting the stock.

## Questions & Answers

### 1. How much did Apple's stock fall?
Apple's stock dropped as much as 5% in Thursday's trading.

### 2. How much market cap was wiped out in a day?
More than $215 billion was erased from the company's market value in a single day.

### 3. Which products is Apple raising prices on?
Prices are going up on several products including MacBooks and iPads, for example the MacBook Air 512GB rises from $1099 to $1299.

### 4. Why is Apple raising prices?
The rapid expansion of AI data centers has surged demand for memory and storage, driving component costs up sharply and raising the cost of making its products.

### 5. How much have memory and storage prices risen?
Memory and storage prices have quadrupled over the past three quarters.

### 6. Who has benefited from the shortage?
Chip makers such as Micron (MU) and AMD have benefited from the shortage and the increased demand.

### 7. What are the concerns about Apple's AI strategy?
Investors are cautious about the lack of a firm launch date for the Siri upgrade and the reliance of key features on third-party models.

### 8. When is the CEO transition expected?
The market is preparing for a rare, generational CEO transition scheduled for September.

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