# Nandani Creation Shares Surge as Jaipur Kurti Targets 50 Outlets Under Project 50

> Nandani Creation recorded around Rs 110 crore turnover in FY2025-26 with nearly 50% growth, paving the way for its Project 50 plan to open 50 exclusive brand outlets by March 2027.

**Type:** article · **Category:** Money · **Published:** 2026-10-06 · **Source:** TrendKia
**Canonical:** https://trendkia.com/en/money/nandani-creation-ke-sheyaron-men-uchhala-janie-jaipur-kurti-ka-projekta-50-vistara-plana-44090 · **Language:** English
**Tags:** Nandani Creation, Jaipur Kurti, Stock Market, Project 50, Business News, Retail Expansion

Shares of Nandani Creation Ltd, the parent firm behind the women apparel brand Jaipur Kurti, experienced strong upward movement on October 6, ending the session at Rs 27.70 after climbing to an intraday high of Rs 28.00. The trading day began with an opening price of Rs 25.51, which also represented the lowest price point recorded during the entire session. This market traction developed in the wake of robust annual earnings and forward-looking physical expansion commitments revealed by the company.

## Solid Annual Turnover and AGM Strategy Announcements
The share momentum reflects the company's strong business performance, having achieved approximately Rs 110 crore in turnover for FY2025-26. This performance marks nearly 50% growth compared to the preceding financial year, establishing a sturdy commercial foundation for its next operational phase. During its Annual General Meeting held on September 30, the management presented an extensive forward-looking blueprint anchored by Project 50, an ambitious retail expansion roadmap designed to accelerate physical presence across retail markets.

## Understanding Project 50 and Exclusive Outlet Targets
Under the Project 50 framework, Jaipur Kurti intends to scale its Exclusive Brand Outlet presence to 50 locations by March 2027. Rather than viewing these physical locations strictly as sales channels, the company plans to utilize them as direct touchpoints to collect real-time consumer input regarding garment sizing, fit, designs, and regional apparel preferences. Direct shopper engagements provide the enterprise with actionable intelligence on localized fashion requirements across diverse market zones.

## Integrating Merchandising Intelligence and Operational Efficiency
In the women fashion retail sector, empirical consumer insights directly determine what specific styles and quantities should be stocked in varying regional centers. Nandani Creation is purposefully linking its storefront rollout directly with comprehensive merchandising workflows and inventory distribution plans. At the same time, expanding the store count elevates the operational importance of warehouse networks, inventory handling, and overall supply-chain efficiency to preserve momentum without inflating logistical costs.

## Omnichannel Distribution and Digital Market Reach
Alongside its standalone Exclusive Brand Outlets, Jaipur Kurti maintains a diverse omnichannel footprint encompassing large-format retail chains, shop-in-shop arrangements, digital marketplaces, direct-to-consumer websites, and social media channels. Walk-in stores give shoppers the physical opportunity to examine fabric quality and try on styles, while digital marketplaces and the proprietary D2C platform enable broad customer acquisition beyond store locations. Social media channels serve as an interactive channel for product discovery and direct community interactions.

## What this means for you
The retail rollout and strong fiscal performance of Nandani Creation create direct opportunities for fashion shoppers and stock market investors alike.

- **For Retail Shoppers:** The establishment of 50 Exclusive Brand Outlets will offer shoppers more physical locations to examine fabrics and try sizes before purchasing. As this network builds out toward March 2027, regional stores will provide collections better aligned with localized style preferences.
- **For Market Investors:** Shares touched an intraday high of Rs 28.00 following nearly 50% revenue growth in FY2025-26. Achieving around Rs 110 crore in turnover reinforces financial strength, though upcoming performance will hinge on supply-chain and inventory execution.
- **For Omnichannel Buyers:** Consumers retain the convenience of purchasing across physical storefronts, e-commerce marketplaces, and direct-to-consumer online portals. Customers outside major retail clusters can continue accessing apparel drops through digital channels and social platforms.
- **For Retail and Supply Chain Operations:** Expanding outward to 50 dedicated outlets requires enhanced warehousing logistics and inventory management. This scaling initiative will demand disciplined merchandising support to keep outlets consistently stocked.

## Why this happened
The sharp momentum in Nandani Creation shares and its commercial acceleration stem directly from robust revenue gains and a structured operational roadmap.

- **Accelerated Turnover Growth:** The business recorded approximately Rs 110 crore in turnover during FY2025-26, reflecting nearly 50% year-on-year growth. This financial performance established a strong revenue foundation that drew positive market attention.
- **Strategic Roadmap Unveiling:** At the Annual General Meeting held on September 30, the management shared its structured expansion plan. Project 50 provided market participants with tangible growth milestones through March 2027.
- **Customer Feedback Demands:** Gathering real-time consumer input on sizing, fit, and localized apparel choices necessitated dedicated physical storefronts. Coupling offline feedback with omnichannel channels motivated the target of reaching 50 exclusive outlets.

## Questions & Answers

### 1. At what price did Nandani Creation shares close on October 6?
Nandani Creation shares closed at Rs 27.70 on October 6, having reached an intraday high of Rs 28.00.

### 2. What is Project 50 announced by the company?
Project 50 is a strategic plan by Jaipur Kurti to expand its network to 50 Exclusive Brand Outlets by March 2027.

### 3. What was the company turnover for FY2025-26?
Nandani Creation reported around Rs 110 crore in turnover for FY2025-26, marking an increase of nearly 50% over the previous year.

### 4. Which retail channels does Jaipur Kurti utilize for sales?
Jaipur Kurti distributes apparel through Exclusive Brand Outlets, large-format retail, shop-in-shop formats, online marketplaces, a D2C platform, and social media.

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