# Turn Idle Jewellery Into Regular Yield as SafeGold Rolls Out Old Gold Leasing Scheme

> SafeGold has rolled out an Old Gold Leasing option enabling households to deposit idle ornaments, earn up to four percent annual yield paid directly in gold grams, and withdraw in physical bullion.

**Type:** article · **Category:** Money · **Published:** 2026-09-25 · **Source:** TrendKia
**Canonical:** https://trendkia.com/en/money/alamari-men-rakhe-sone-para-hara-sala-kamaen-4-phisadi-atirikta-ritarna-safegold-laya-olda-golda-lijinga-plana-38502 · **Language:** English
**Tags:** SafeGold, Gold Leasing, Digital Gold, BlueStone, Gold Investment, Gold Monetisation

Gold represents the cornerstone of household wealth across India, yet the overwhelming bulk of this precious metal remains locked inside domestic cupboards and bank safety vaults. Families purchase ornaments across generations, particularly during weddings and festive celebrations, only to leave them untouched for most of the year. While the value of these possessions fluctuates with global market prices, they yield no active income for the owner. Addressing this long-standing dynamic, SafeGold has introduced its Old Gold Leasing proposition through a digital campaign featuring TVF Tripling actor Amol Parashar. Staged as an informal living-room boardroom pitch where Parashar presents a box of wedding jewellery to his parents and spouse, the narrative mirrors a practical dilemma faced by millions of Indian households regarding how to safely extract financial utility from hereditary physical assets.

## The Scale of Untapped Domestic Gold Reserves
Estimating the total quantity of gold stored across domestic households remains challenging due to the unorganized and unrecorded nature of family collections. Global industry bodies such as the World Gold Council have traditionally estimated Indian household inventories at roughly 25,000 tonnes. More recent evaluations underline an even higher volume; an analysis published by Morgan Stanley placed cumulative domestic holdings at approximately 34,600 tonnes as of June 2025. Furthermore, findings from a Kotak Institutional Equities study estimated the cumulative monetary value of gold held by Indian households at nearly $5 trillion as of January 2026. This vast accumulation represents immense capital locked away in decorative pieces that are rarely worn and fundamentally unproductive from a cash flow perspective.

Previous policy interventions aimed at integrating this unmonetized gold into the broader economic system have recorded subdued participation. The central government's Gold Monetisation Scheme sought to mobilize domestic holdings into productive channels, yet widespread consumer adoption remained constrained. The resistance stemmed not merely from a lack of product visibility, but from entrenched apprehensions regarding counterparty trust, asset safety during the deposit tenure, and the administrative friction of testing and melting family heirlooms. SafeGold has designed its current model specifically to streamline these customer touchpoints.

## Translating Bullion Trade Practices to Everyday Consumers
Within the wholesale bullion and jewellery manufacturing sectors, gold leasing has operated as an established operating model for decades. Manufacturers and retail jewellers routinely borrow physical raw gold to maintain adequate working inventory for processing and display, compensating the lender with an agreed lease fee settled directly in weight denominations of gold. However, ordinary consumers possessing personal jewellery lacked an accessible, transparent bridge to participate in this institutional market.

Company representatives noted that while domestic savers exhibit exceptional discipline when buying and holding gold, those assets have historically remained dormant. The objective of framing the proposition around a family dialogue is to address typical domestic reservations, clarifying that retail depositors can retain their underlying gold exposure while generating a systematic monthly addition to their physical balance.

## Step-by-Step Operations Across Partner Outlets
To participate in SafeGold's Old Gold Leasing framework, individuals can deposit unused jewellery, coins, minted bars, or broken gold fragments carrying a minimum purity grade of 14 karats at designated physical partner locations. The service has initially been made operational through BlueStone retail showrooms across seven metropolitan centres: Mumbai, Bengaluru, Chennai, Delhi, Hyderabad, Ahmedabad, and Pune.

Upon presentation at the store, the articles undergo precision weighing and automated purity testing. The accepted items are subsequently melted down and converted into 24-karat, 99.99 percent pure digital gold balances, which are credited directly to the customer's SafeGold digital account. This aggregated digital bullion is then leased out to verified, creditworthy institutional partners that have completed comprehensive KYC scrutiny.

## Return Structure, Lock-In Rules, and Liquidation Options
The leasing arrangement offers an annualized yield of up to 4 percent. Crucially, the accrued interest is credited on a monthly basis in grams of pure gold rather than fiat currency. Under this computation, an individual leasing 100 grams of gold over a twelve-month duration accumulates an expanded balance of 104 grams by the close of the period.

The scheme enforces a mandatory minimum lock-in period of six months. Following maturity, participants have multiple paths for managing their expanded balance. They may choose to roll over the agreement into a fresh leasing cycle, take physical delivery of the accumulated 24-karat, 99.99 percent pure gold in the form of minted coins or bullion bars, or immediately liquidate the holding at prevailing real-time market prices. Because the yield accumulates directly in physical metal units, the principal and the earned interest continue to reflect any subsequent capital appreciation in gold prices, ensuring that overall portfolio value expands with market upside.

## Institutional Safeguards and Campaign Reach
The newly unveiled digital film marks the second creative instalment in SafeGold's marketing initiative focused on idle household precious metals. The company previously deployed a satirical short referencing standard daily television soap operas featuring actors Sheeba Chadha and Bhumika Gurung, which generated more than 5 million views across online platforms. The follow-up creative continues that format by using familiar family dynamics to explain an alternative wealth-generation mechanism.

SafeGold operates as an integrated digital gold infrastructure provider where users can purchase, accumulate, sell, and lease precious metals. Every gram recorded on the ledger is fully collateralized by physical bullion held in high-security custodial vaults, subject to monitoring by independent institutional trustees. Beyond receiving direct physical delivery of minted 24-karat bars and coins, account holders can also redeem their balances for retail jewellery across partner jeweller networks, including Tanishq, Kalyan, and Malabar.

## What this means for you
This leasing initiative allows families to monetize idle household ornaments and generate an annual yield paid directly in physical gold weight.

- **Additional Gold Yield:** Depositors can earn up to four percent annual yield directly credited in grams of gold. Depositing 100 grams of gold yields a total balance of 104 grams at the end of a one-year tenure.
- **City Availability:** The physical deposit channel is currently restricted to seven metropolitan locations. Residents in Mumbai, Bengaluru, Chennai, Delhi, Hyderabad, Ahmedabad, and Pune can access the facility at partner BlueStone outlets.
- **Purity Threshold and Lock-In:** The program accepts only ornaments, bars, or fragments of 14 karats purity and above. A mandatory six-month lock-in applies before participants can opt to liquidate, renew, or redeem their metal.
- **Redemption Flexibility:** Customers can take physical delivery as 24-karat 99.99 percent pure minted coins and bars upon maturity. Alternatively, holders can liquidate at spot rates or redeem balances against jewellery purchases at Tanishq, Kalyan, or Malabar outlets.

## Why this happened
Trillions of dollars in gold remain dormant across domestic households because earlier policy frameworks failed to address consumer trust, operational friction, and security concerns. The absence of a simplified retail conduit kept this immense wealth largely unproductive.

- **Massive Idle Domestic Reserves:** Research studies estimate Indian household gold reserves between 25,000 and 34,600 tonnes, commanding an aggregate valuation of nearly $5 trillion. Most of this volume sits unused in domestic cupboards without generating recurring cash flow or yields.
- **Friction in Official Schemes:** State-sponsored programs like the Gold Monetisation Scheme witnessed subdued participation due to stringent paperwork, complex administrative processes, and consumer reluctance regarding counterparty safety. Families preferred maintaining personal physical custody rather than navigating cumbersome banking channels.
- **Retail Access to Bullion Mechanisms:** Institutional jewellery fabricators have historically borrowed physical inventory from bullion dealers under established leasing agreements. SafeGold adapted this institutional practice for retail customers by partnering with physical jewellery chains and offering a transparent digital vaulting interface.

## Questions & Answers

### 1. What is SafeGold's Old Gold Leasing scheme?
It is an initiative allowing individuals to deposit idle gold ornaments and earn up to four percent annual yield credited directly in physical gold.

### 2. What is the minimum purity required for depositing gold?
The platform accepts jewellery, coins, bars, or broken pieces that have a purity grade of 14 karats or higher.

### 3. Which cities currently offer this deposit service?
The facility is currently available at partner BlueStone outlets across Mumbai, Bengaluru, Chennai, Delhi, Hyderabad, Ahmedabad, and Pune.

### 4. How is the accrued interest paid out to the customer?
Returns are credited monthly in actual grams of 24-karat gold to the user's account rather than as cash payments.

### 5. What is the lock-in period for the leased gold?
Deposited gold is subject to a mandatory minimum lock-in period of six months.

### 6. What redemption choices exist once the lease term matures?
Customers can extend the lease, claim delivery in 24-karat 99.99 percent pure coins or bars, or liquidate at real-time market prices.

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