# Ahead of National Handloom Day, PM Modi Urges Youth to Share 'GRWM' Videos in Local Attire

> Ahead of National Handloom Day on August 7, Prime Minister Narendra Modi shared a video message calling on citizens to buy indigenous handloom products and upload 'Get Ready With Me' videos on social media.

**Type:** article · **Category:** Leaders Speak · **Published:** 2026-08-06 · **Source:** TrendKia
**Canonical:** https://trendkia.com/en/neta-ji/rashtriya-hathakaragha-divasa-para-piema-narendra-modi-ki-yuvaon-se-apila-sthaniya-paridhanon-men-grwm-vidiyo-banane-ka-diya-sndes-14538 · **Language:** English
**Tags:** narendramodi

On the eve of National Handloom Day, Prime Minister Narendra Modi issued a vibrant call to citizens, particularly the youth, to celebrate and promote India's diverse handloom heritage. Through a two-minute video message shared across digital platforms, he encouraged people to purchase indigenous handloom items and join a trending social media movement by uploading "Get Ready With Me" (GRWM) short videos.

## Promoting India's Handloom Diversity
Observed annually on August 7, National Handloom Day highlights the traditional craftsmanship and economic vitalities of India's weaving community. In his posts on Instagram and X, Prime Minister Modi emphasized the importance of bringing local handloom products into mainstream fashion and giving global exposure to the country's rich artisanal skills.

## Engaging Youth Through Social Media Trends
Connecting with younger audiences, the Prime Minister urged citizens to record creative GRWM videos showcasing their favorite traditional attire. He requested participants to publish their clips online using the hashtag #NationalHandloomDay to foster wide engagement and showcase the versatility of Indian fabrics to a global audience.

## Strengthening Local Artisans and Weavers
This campaign underscores the broader push toward self-reliance and supporting indigenous weavers. By choosing locally crafted garments, citizens directly contribute to sustaining age-old weaving traditions and enhancing the livelihoods of millions of artisans across the country.

## Public Reaction
The Prime Minister's appeal sparked widespread conversation online, drawing a mix of enthusiasm and varied commentary from social media users. While many praised the creative effort to highlight local artisans, others offered diverse perspectives and commentary on the campaign.

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## What this means for you
**Impact on Readers:**

- **Across India:** The campaign encourages citizens to support local artisans by choosing indigenous fabrics and celebrating national heritage.
- **For Weavers and Buyers:** Increased awareness and sales of handloom products directly boost the economic well-being of traditional weavers across the country.

## Questions & Answers

### 1. When is National Handloom Day celebrated?
National Handloom Day is celebrated every year in India on August 7.

### 2. What did PM Narendra Modi appeal for on social media?
PM Modi urged citizens to buy handloom products and post 'Get Ready With Me' videos online using the hashtag #NationalHandloomDay.

### 3. What does GRWM stand for?
GRWM stands for 'Get Ready With Me', a popular social media video format where individuals share their styling and dressing routine.

### 4. What is the main goal of this initiative?
The initiative aims to promote India's rich handloom diversity and economically support local weavers and artisans.

## Leader Profile: Narendra Modi
- **Role:** Prime Minister of India
- **Born:** 17 September 1950, Vadnagar, Gujarat
- **Party:** Bharatiya Janata Party (BJP)
- **Education:** MA in Political Science

India's Prime Minister since 2014. He served as Chief Minister of Gujarat from 2001 to 2014 and is one of the BJP's most prominent leaders.

### Political Career & Achievements
- RSS pracharak before entering electoral politics
- Chief Minister of Gujarat (2001–2014)
- Prime Minister of India (since 2014)
- Led the BJP to Lok Sabha majorities in 2014 and 2019
- Launched Swachh Bharat Mission and rolled out GST

### Quick Facts
- Became a full-time RSS worker in 1971, long before electoral politics.
- In 2014 he led the first single-party Lok Sabha majority since 1984.


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