# Bikaner Sees Massive Two-Wheeler Demand on Dhanteras with 700 Hero Bookings > Bikaner's automobile market is witnessing high momentum during Deepotsav, with Hero MotoCorp showrooms registering 700 vehicle bookings alone for Dhanteras. Dealers expect total sales of 1,800 vehicles across the five festive days. **Type:** article · **Category:** Rajasthan · **Published:** 2026-11-06 · **Source:** TrendKia **Canonical:** https://trendkia.com/en/rajasthan/bikaner-mein-two-wheeler-ki-bumper-mang-hero-ke-showroom-mein-700-gaadiyan-book-57110 · **Language:** English **Tags:** Bikaner News, Dhanteras Vehicle Sales, Hero MotoCorp, Automobile Market, Two-Wheeler Booking, Festive Season The festive cheer of Deepotsav has brought a vibrant surge to Bikaner's automobile market, drawing heavy crowds to two-wheeler showrooms as locals uphold the tradition of purchasing new vehicles on Dhanteras. People are showing immense enthusiasm particularly for buying motorcycles and scooters this season. Anticipating the festive rush, automobile makers and local dealers have made special preparations. Hero MotoCorp showrooms in Bikaner have been witnessing continuous booking activity for several days, registering a notable increase compared to last year's figures. ## Strong Rural Footprint and Customer Trust Ramratan Dharnia, an authorized dealer at Rajaram Dharnia Automobiles, noted that the two-wheeler market is experiencing robust sales figures this season. Hero has maintained a dominant presence across rural areas for a long time, where the company's vehicles enjoy immense popularity. The key driving factors behind this enduring preference are reliable after-sales service and deep customer trust. He explained that the company consistently emphasizes delivering better facilities to buyers, which directly translates into stronger market sales. ## 700 Vehicles Booked and Ambitious Targets Ramratan Dharnia stated that Hero operates a total of four showrooms across Bikaner, where customers have shown tremendous excitement for the festive season. Around 700 vehicles have already been booked so far. On Dhanteras, a large number of buyers will arrive to take delivery of their pre-booked vehicles, while fresh walk-in customers are also visiting the showrooms to make purchases. He expressed confidence that roughly 1,800 vehicles will be sold during these five days of Deepotsav. Additionally, overall vehicle sales in Bikaner are projected to rise by around 200 units this year. ## Dhanteras Tradition and Youthful Enthusiasm Purchasing new vehicles alongside gold and silver on Dhanteras is considered auspicious, making many buyers view the day as exceptionally special for making a major purchase. Families are visiting showrooms together to book their preferred bikes and scooters, while some customers who booked earlier are fully prepared to take delivery on the festival day itself. Others are finalizing their choices right on the spot. The festive season has also sparked great enthusiasm among young buyers who are eager to purchase their very first motorcycle. ## New Models and Electric Vehicles in the Market The company has introduced several new models to the market this season to cater to diverse preferences. Alongside traditional petrol-powered vehicles, buyer interest is steadily growing toward electric two-wheelers as well. Hero's electric vehicle offering, Vida, has also been introduced to the market, giving customers a choice between both petrol and electric options. According to dealers, buyers are selecting their vehicles this festive season based strictly on individual utility, budget, and personal choice. ## What this means for you The surge in automobile market activity during Dhanteras carries direct practical implications for local vehicle buyers and regional retail businesses. - **Across India:** The festive season routinely triggers massive nationwide demand within the automobile sector, boosting business volumes for manufacturers and local dealerships alike. Buyers during this window frequently benefit from special promotional schemes, festival discounts, and bundled financing offers. - **In Bikaner:** Local buyers visiting crowded showrooms may experience slight waiting periods to secure specific model trims or color preferences due to high demand. Financial institutions, loan providers, and regional registration offices also witness a heavily accelerated workflow during these peak festive days. ## Why this happened The record-breaking surge in vehicle sales during Dhanteras is driven by deeply rooted traditional beliefs combined with strategic market preparations by manufacturers. - **Traditional Beliefs:** Cultural traditions view Dhanteras as an immensely auspicious day to purchase durable assets like gold, silver, and motor vehicles to invite prosperity, naturally spiking seasonal demand. - **Dealer Preparations:** Automobile companies and local dealers strategically planned months ahead of the festival season by securing adequate inventory and launching advance booking campaigns. - **Rural Brand Trust:** Hero has maintained a deeply entrenched footprint across rural sectors for years, where established after-sales service builds unshakeable consumer confidence. - **Expanded Choices:** The market availability of new electric vehicle alternatives alongside traditional petrol models gives modern consumers greater flexibility to match their specific preferences. ## Questions & Answers ### 1. How many Hero showrooms operate in Bikaner? A total of four Hero showrooms are currently operating in Bikaner. ### 2. How many vehicle bookings have been made prior to Dhanteras? Around 700 vehicle bookings have already been registered across Hero showrooms in Bikaner. ### 3. How many vehicle sales are expected during the five days of Deepotsav? Dealers expect approximately 1,800 vehicles to be sold during these five festive days. ### 4. What is the projected increase in new vehicle sales in Bikaner this year? New vehicle sales in Bikaner are estimated to increase by around 200 units this year. ### 5. Which electric vehicle has Hero introduced to the market? Hero's electric vehicle, Vida, has been introduced to the market. --- _TrendKia — Har trend, sabse pehle.. Machine-readable view; canonical HTML at the URL above._