# Jaipur Bakery Creates India's Most Expensive Asharfi Mithai Priced At Rs 1.23 Lakh Per Kg > A sweet shop in Jaipur has launched an exclusive 'Asharfi' mithai made with gold, silver, and gold leaf for Diwali, priced at Rs 1.23 lakh per kilogram. **Type:** article · **Category:** Rajasthan · **Published:** 2026-11-09 · **Source:** TrendKia **Canonical:** https://trendkia.com/en/rajasthan/jaipur-mein-taiyar-hui-desh-ki-sabase-mahagi-asharfi-mithai-58270 · **Language:** English **Tags:** Jaipur News, Asharfi Mithai, Tyohar Mishtan Bhandar, Diwali Sweets, Most Expensive Sweet, Gold Leaf Mithai, Rajasthan News Markets in Jaipur are currently bustling with shoppers as the festive season of Diwali gets underway, bringing an immense variety of traditional and modern sweets to display counters. Known far and wide for its rich culinary heritage, the city has this season introduced a luxury confectionery item that is capturing widespread attention for both its extravagant price tag and exquisite ingredients. Located in Chitrakoot, the popular establishment Tyohar Mishtan Bhandar has rolled out a special coin-shaped sweet named 'Asharfi' crafted using gold, silver, and edible gold ash, carrying a steep price tag of Rs 1.23 lakh per kilogram. Billed as the country's most expensive mithai, the striking creation stuns onlookers with its sheer cost and unique aesthetic, shaped precisely like an ancient gold coin bearing an embossed letter T on top. ## Historical Inspiration Rooted In Royal Eras Discussing the conceptualization of this luxury sweet, Tyohar Mishtan Bhandar owner Anjali Jain explained that the inspiration stems from the historical era of kings and emperors, where valuable gold coins known as asharfis were safely stored away in royal treasuries. Drawing directly from that rich legacy, the establishment combined gold and silver to formulate this contemporary delicacy, which has swiftly become a major talking point due to its distinctive flavor profile and monumental cost. ## Premium Ingredients Blended With Health Benefits The formulation of the luxury sweet incorporates an array of high-grade and rare ingredients sourced from different regions, including saffron from Kashmir, mamra almonds imported from Afghanistan, pure gold leaf, specialized sugar-free chilgoza, and silver foil. The confection features a core layer of almonds complemented by layers of gold leaf and saffron, alongside consumable Ayurvedic gold ash known for its properties in boosting bodily immunity. Consequently, the creators designed the product with specific wellness benefits in mind, ensuring it offers nutritional value alongside its lavish appeal. ## Jewelry-Style Packaging And Flexible Sizing Options Given that the dessert is exceptionally costly and rich, the owners opted to package it similarly to high-end jewelry to match its luxurious nature. Recognizing that purchasing the sweet by the kilogram is beyond the reach of most regular buyers, the confectioners crafted individual coin-sized pieces weighing 9 grams each, priced affordably at Rs 1,111 per piece so that anyone can experience it. While the shop offers a wide array of traditional sweets, the Asharfi remains its most opulent and expensive offering. ## Corporate Background And Months Of Dedication The mastermind behind India's costliest sweet is Anjali Jain, a chartered accountant by training who previously worked at the major IT firm Wipro before taking over the family business. Embracing her role as an entrepreneur, she continuously experiments with innovative confectionery items during successive festive seasons, having previously crafted items like gold-infused sweets over the past three to four years that cost thousands of rupees per kilo. The Asharfi sweet was meticulously developed following months of dedicated effort, specifically designed to showcase grandeur and luxury. ## What this means for you The introduction of this luxury sweet does not directly alter household budgets, but it highlights evolving trends within the high-end festive food market. - **For Local Consumers:** **In Jaipur:** Local buyers do not need to purchase the full kilogram priced at Rs 1.23 lakh, as individual 9-gram coin pieces are available for Rs 1,111. - **Across India:** Novel luxury sweets launched during festive periods encourage new trends in high-end gifting and corporate presentation. - **Confectionery Market Trend:** Such extravagant creations drive innovation and experimentations within traditional sweet-making businesses. - **Health and Premium Ingredients:** The inclusion of gold ash and dry fruits appeals to health-conscious consumers looking for premium functional foods. ## Why this happened Confectioners introduce such elaborate luxury items during festive periods to blend historical heritage with modern culinary presentation and capture market attention. - **Historical Concept:** The creation draws direct inspiration from the ancient tradition of royal gold coins and asharfis used by emperors in past eras. - **Festive Demand:** High consumer spending during Diwali creates an ideal environment for businesses to showcase unique and experimental products. - **Continuous Experimentation:** The owner has spent years testing premium ingredients like gold ash to develop standout festive delicacies. ## Questions & Answers ### 1. What is the name of India's most expensive sweet made in Jaipur? The sweet is named 'Asharfi'. ### 2. How much does the Asharfi mithai cost? The sweet is priced at Rs 1.23 lakh per kilogram. ### 3. Which sweet shop created this luxury item? It was created by Tyohar Mishtan Bhandar located in Chitrakoot, Jaipur. ### 4. How much does a single piece of this sweet cost? A single 9-gram piece of the sweet is priced at Rs 1,111. ### 5. What premium ingredients are used in the Asharfi sweet? It includes Kashmiri saffron, mamra almonds, gold ash, chilgoza, and silver foil. ### 6. Who is the owner behind this creation? The shop is owned by Anjali Jain, a chartered accountant who previously worked at Wipro. ## Inspiration & Lessons Anjali Jain's entrepreneurial journey demonstrates how innovative thinking and unconventional product experiments can transform a traditional family business. - **Innovation in Tradition:** Transitioning from a corporate IT career to managing a sweet shop allowed her to apply fresh perspectives to traditional confections. - **Dedication and Effort:** Developing a unique luxury product requires months of persistent experimentation and careful planning. - **Customer Accessibility:** Offering smaller, affordable portions of an expensive product ensures that a wider audience can experience the brand. --- _TrendKia — Har trend, sabse pehle.. Machine-readable view; canonical HTML at the URL above._