{
  "type": "article",
  "title": "Rajasthan Congress Launches Gen-Z Campaign and Digital Strategy Ahead of Local Body Elections",
  "summary": "Ahead of upcoming civic and panchayat polls in Rajasthan, the Congress party has rolled out the Gen-Z for Change campaign to engage young digital voters through AI workshops, career counselling, and skill-building programmes.",
  "content": "Ahead of the upcoming municipal and panchayat elections in Rajasthan, the Congress party has stepped up its strategy to engage young voters through a targeted digital outreach. The state Congress social media and digital platform department has officially announced the formation of a professional Gen-Z committee while launching the comprehensive Gen-Z for Change campaign. The party is placing its primary focus on digital-native youth and the Gen-Z demographic entering the active political sphere for the very first time.\n\n Sumit Bhagasra, chairman of the state Congress social media and digital platform department, stated that the unique challenges and aspirations of Gen-Z youth can be truly understood by their peers. Grounded in this perspective, the newly launched campaign aims to connect directly with the youth and channel their grievances onto a prominent political platform.\n\n \n\nFrom AI Workshops to Career Counselling\n Under the umbrella of the Gen-Z for Change campaign, a series of targeted initiatives will be rolled out, including artificial intelligence workshops, skill development programmes, career counselling sessions, internship opportunities, and digital empowerment drives. Additionally, the party has outlined plans to provide dedicated legal support systems for digital content creators.\n\n The Congress party maintains that these varied activities are designed to go beyond mere political affiliation, directly addressing the career trajectories, digital proficiencies, and employment concerns of the younger generation.\n\n \n\nDistrict-Level Committees and Campus Outreach\n Rather than restricting the campaign to the state headquarters, the party is actively preparing to establish district-level Gen-Z committees across the region. These local committees will engage directly with students inside college and university campuses, gathering feedback and student grievances to relay them straight to the state leadership. Through this grassroots initiative, the party seeks to reinforce its physical presence on educational campuses alongside its digital footprint.\n\n During a formal press briefing, several notable Gen-Z representatives voiced their perspectives on youth-centric concerns, including IIT data analyst Mohit Kumar, advocate Aniruddh Singh, SMS doctor Bunty Sharma, and national athlete Pooja चौधरी.\n\n \n\nStrengthening Political Footprint Before Polls\n Overall, this strategic push by the Rajasthan Congress is viewed as a calculated move to expand its political and digital influence among the younger demographic right before the local body and panchayat elections. The party is steadily advancing toward connecting with the Gen-Z demographic through contemporary issues and modern digital campaigning.\n\nWhat this means for you\nThis newly launched youth-focused campaign holds significant practical implications for young voters and students across the state ahead of the civic polls.\n\n  - Across India: Political parties nationwide are shifting their focus away from traditional campaigning toward digital outreach and dedicated Gen-Z engagement strategies. This trend ensures that youth-centric issues gain greater prominence in mainstream political discourse.\n\n  - In Rajasthan: Students and young adults across colleges and universities will gain access to structured AI workshops, career counselling, and skill development programmes. This initiative provides local youth with professional guidance and tangible digital learning opportunities.\n\n  - Creator Support: The inclusion of dedicated legal support for content creators offers essential protection for young digital entrepreneurs operating independently online. This safeguards their professional and legal interests against unforeseen challenges.\n\n  - Grassroots Engagement: The formation of district-level committees enables local youth to channel their grievances directly to political leadership. This ensures that regional concerns from educational campuses are properly heard and addressed.\n\n  - Voter Participation: First-time and Gen-Z voters are being actively integrated into political dialogues, which could noticeably influence youth voter turnout and candidate preferences in the upcoming local body and panchayat elections.\n\nQuestions & Answers\n\n1. What new campaign has the Rajasthan Congress launched?\nThe party has launched the 'GenZ for Change' campaign to connect with young voters and digital-native demographics.\n\n2. What is the primary objective of this campaign?\nThe initiative aims to engage youth on career development, digital skills, and employment issues while channeling their concerns to a political platform.\n\n3. Who serves as the chairman of the state Congress social media and digital platform department?\nSumit Bhagasra serves as the chairman of this department.\n\n4. What types of programmes will be organized under the campaign?\nActivities will include AI workshops, skill development sessions, career counselling, internships, and digital empowerment programmes.\n\n5. Will the campaign be restricted only to the state level?\nNo, the party is preparing to establish dedicated Gen-Z committees at the district level as well.\n\n6. Which notable Gen-Z representatives spoke during the press conference?\nIndividuals including Mohit Kumar, Aniruddh Singh, Dr. Bunty Sharma, and Pooja चौधरी shared their perspectives on youth issues.",
  "url": "https://trendkia.com/en/rajasthan/rajasthan-chunava-se-pahale-congress-ka-bara-siyasi-danva-yuvaon-ko-lubhane-ke-lie-shuru-hua-khasa-dijitala-abhiyana-25697",
  "category": "Rajasthan",
  "publishedAt": "2026-09-01",
  "tags": [
    "Rajasthan Congress",
    "Gen-Z Campaign",
    "Sumit Bhagasra",
    "Local Body Elections",
    "Digital Politics",
    "Youth Voters"
  ],
  "language": "en",
  "site": "TrendKia"
}