{
  "type": "article",
  "title": "Vrindavan officers launch cleanliness sweep along 11-km parikrama, teach shopkeepers near Premanand Maharaj's ashram a lesson in cleanliness",
  "summary": "Officials, sadhus and devotees launched a mega cleanliness drive along Vrindavan's 11-kilometre parikrama, with DIG Shailesh Pandey personally counselling shopkeepers found littering near Premanand Maharaj's ashram.",
  "content": "Vrindavan turned its 11-kilometre parikrama route into a citywide cleanliness drive, as officials, sadhus and ordinary devotees picked up brooms together to push the message that keeping Braj clean is a shared duty, not just a government job.\n\nParikrama route split into 11 cleanup zones\nAgra Mandal Commissioner Nagendra Pratap, DIG Agra Range Shailesh Pandey, District Magistrate C.P. Singh and SSP Shlok Kumar led the Swachhata Sankalp Mahaabhiyan, joined by sadhu-sants, social organisations and sanitation workers. To cover the entire 11-kilometre Vrindavan parikrama thoroughly, the route was divided into 11 separate sectors for the special cleaning drive.\n\nTea stall owners near the ashram get a lesson in cleanliness\nDuring the drive, some tea and snack stall vendors were found littering right outside Premanand Maharaj's ashram. DIG Shailesh Pandey personally walked up to them, explained the benefits of keeping the area clean, and got them to pledge that they would maintain cleanliness going forward.\n\nSadhus chant a cleanliness pledge\nAlong the parikrama path, administration officials, police, sadhu-sants, social organisations and sanitation workers all stepped out with brooms in hand to spread the cleanliness message. At one point, the sadhus chanted together, \"We have all resolved... we will make Braj clean.\"\n\nPart of the larger Braj Vaibhav Abhiyan\nDIG Agra Range Shailesh Pandey said the cleaning drive is part of the Braj Vaibhav Abhiyan, aimed at giving devotees visiting Vrindavan a genuine experience of cleanliness, divinity and grandeur. That is why the entire parikrama route was split into 11 sectors for focused cleaning.\n\nAppeal to devotees to join in\nSSP Shlok Kumar said every devotee coming to Vrindavan should join the campaign, since anyone visiting the holy town arrives hoping to earn punya, and keeping the place clean is part of that same merit. While sadhus and officials pushed the cleanliness message on one side, several Krishna devotees along the parikrama route were also seen pitching in on their own, helping with the cleanup and urging fellow devotees to keep Braj clean in order to earn punya.\n\nWhat this means for you\nThis drive directly affects anyone visiting Vrindavan or the Braj region for darshan and parikrama.\n\n• Across India: The campaign signals that authorities are stepping up cleanliness enforcement at religious tourist sites, which could see similar drives extend to other pilgrimage towns.\n• In Mathura-Vrindavan: Shopkeepers along the parikrama route will now need to keep the area clean, and visiting devotees can expect a tidier parikrama path going forward.\n\nQuestions & Answers\n\n1. What was this cleanliness drive in Vrindavan?\nIt was the Swachhata Sankalp Mahaabhiyan, in which administration officials, police, sadhu-sants, social organisations and sanitation workers together cleaned the 11-kilometre Vrindavan parikrama.\n\n2. How was the parikrama route divided for cleaning?\nThe 11-kilometre parikrama route was split into 11 separate sectors for the special cleaning drive.\n\n3. What happened near Premanand Maharaj's ashram?\nSome tea and snack stall vendors there were found littering, and DIG Shailesh Pandey explained the benefits of cleanliness to them and got them to pledge to keep the area clean going forward.\n\n4. What larger initiative is this drive part of?\nAccording to DIG Shailesh Pandey, it is part of the Braj Vaibhav Abhiyan, aimed at giving devotees an experience of cleanliness, divinity and grandeur in Vrindavan.\n\n5. Which officials took part in the campaign?\nAgra Mandal Commissioner Nagendra Pratap, DIG Agra Range Shailesh Pandey, District Magistrate C.P. Singh and SSP Shlok Kumar took part in the campaign.\n\n6. Did devotees also join the drive?\nYes, several Krishna devotees along the parikrama route joined the cleaning drive and urged other devotees to help keep Braj clean.",
  "url": "https://trendkia.com/en/religion/vrindavan-ki-11-kilomitara-parikrama-sapha-karane-utare-aphasara-premanand-maharaj-ji-ke-ashrama-ke-pasa-dukanadaron-ko-di-saphai--9098",
  "category": "Religion",
  "publishedAt": "2026-07-20",
  "tags": [
    "Vrindavan",
    "Premanand Maharaj",
    "Cleanliness Drive",
    "Braj Vaibhav Abhiyan",
    "DIG Shailesh Pandey",
    "Vrindavan Parikrama",
    "Mathura"
  ],
  "language": "en",
  "site": "TrendKia"
}