# A Wrestler's Love for Milk and Jalebi Sparks a 75-Year-Old Business Now Drawing Crowds at Kota Dussehra Fair > Kota's four-generation-old Shambhu Lal sweet shop has debuted at the Kota Dussehra fair, where pure desi ghee jalebis and rabri are attracting 500 to 1,000 visitors every day. **Type:** article · **Category:** Success Stories · **Published:** 2026-11-03 · **Source:** TrendKia **Canonical:** https://trendkia.com/en/success-stories/pahalavana-ke-dudha-jalebi-prema-se-khara-hua-75-sala-purana-karobara-kota-dussehra-mele-men-umara-rahi-bhira-55648 · **Language:** English **Tags:** Kota, Dussehra Fair, Milk Jalebi, Shambhu Lal, Rampura, Hadoti, Traditional Food A morning routine that began as a wrestler's personal post-workout breakfast has evolved into a landmark culinary business spanning four generations in Kota. The celebrated Shambhu Lal sweet shop has made its inaugural appearance at the renowned Kota Dussehra fair, drawing between 500 and 1,000 visitors each day to savor its time-tested milk and jalebi delicacies. ## How a Rampura Wrestling Routine Turned into a City Staple The origins of this enterprise trace back to the Rampura neighborhood of old Kota, where great-grandfather Onkar Lal Ji Saini first established the foundation of the shop. Management subsequently passed to his son, Shambhu Lal Ji, whose name remains attached to the business today. A practicing wrestler, Shambhu Lal regularly concluded his intense training sessions at the akhada with a hearty serving of hot milk and crisp jalebis. When neighbors and fellow athletes sampled the preparation, appreciation quickly grew into demand. Sensing an opportunity, he opened a formal shop, which soon earned widespread renown across the entire locality. ## Four Generations Upholding the Standard of Purity The trade was later managed and nurtured by the next generation, comprising father Chandraprakash Ji and uncle Bharat Prakash Ji. Today, fourth-generation representative Abhay Saini actively operates the enterprise alongside the extended family, emphasizing that while eras have changed, the signature flavor has remained completely intact. According to Abhay Saini, uncompromising purity forms the backbone of their enduring reputation. He points out that the establishment avoids all adulteration, relying solely on unadulterated components to preserve authentic taste. The jalebis are fried exclusively in pure desi ghee, while the rich rabri is prepared using fresh cow and buffalo milk. Operations at the shop commence at 5:00 AM daily, ensuring that fresh batches of boiling milk, rabri, and hot jalebis are ready for patrons by 6:30 AM. ## Public Demand Brings the Heritage Taste to the Dussehra Fair Regular requests from the wider Hadoti region prompted the family to extend their reach beyond their traditional storefront. Longtime patrons consistently suggested that such a dependable regional specialty deserved a place at the major cultural festivities. Responding to this call, the family set up a dedicated stall at the Kota Dussehra fair for the first time. The initiative has seen an enthusiastic public reception, serving 500 to 1,000 people daily. Abhay noted that municipal arrangements at the venue are well-managed, allowing the family to maintain their strict quality benchmarks while serving a much broader audience. ## What this means for you Visitors to the Kota Dussehra fair now have direct on-site access to one of the city's most respected heritage culinary institutions. - **Across India:** Travelers visiting regional cultural fairs can experience authentic local food traditions without navigating distant neighborhood alleys. This visibility provides valuable encouragement and broader recognition to multigenerational culinary artisans. - **In Kota:** Local residents and visitors from the Hadoti belt no longer need to travel specifically to Rampura to enjoy this traditional breakfast. Families browsing the fairgrounds can easily purchase authentic desi ghee jalebis and rabri directly at the venue. - **Timing for Customers:** Kitchen preparations begin at 5:00 AM, with hot breakfast service fully underway by 6:30 AM each day. Early morning fairgoers and fitness enthusiasts can conveniently obtain freshly made items right at the start of their day. - **Quality Assurance:** Reliance on pure cow and buffalo milk alongside pure desi ghee ensures patrons receive high-grade food free of commercial substitutes. This strict standard offers peace of mind to festival visitors seeking traditional food. ## Why this happened This business emerged from a wrestler's personal post-workout ritual and grew into a multi-generational legacy propelled by strong community demand. - **Initial Catalyst:** Wrestler Shambhu Lal Ji customarily ate milk and jalebis following his training sessions, which caught the attention and admiration of local peers. Persistent encouragement from neighbors seeking that same quality inspired him to establish a dedicated retail shop. - **Foundation of Longevity:** The venture started under great-grandfather Onkar Lal Ji Saini was preserved by Chandraprakash Ji and Bharat Prakash Ji, and is now guided by fourth-generation member Abhay Saini through a strict commitment to unadulterated ingredients. Using only pure desi ghee and genuine cow and buffalo milk maintained exceptional customer loyalty across decades. - **Fair Participation:** Longstanding patrons from across the Hadoti region repeatedly requested the shop's presence at the major annual event. Heeding this popular sentiment and benefiting from municipal coordination, the family set up their debut stall at the Kota Dussehra fair. ## Questions & Answers ### 1. How did the Shambhu Lal shop originally start? Great-grandfather Onkar Lal Ji Saini laid the foundation, and it grew into a popular shop after wrestler grandfather Shambhu Lal Ji turned his favorite post-workout milk-jalebi breakfast into a public venture. ### 2. Which generation is currently operating the business? The enterprise is currently run by fourth-generation family member Abhay Saini alongside the rest of the family. ### 3. What ingredients are used to prepare the jalebis and rabri? The jalebis are fried strictly in pure desi ghee, while the rabri is prepared using pure cow and buffalo milk. ### 4. How many visitors are visiting the stall at the Kota Dussehra fair daily? Between 500 and 1,000 customers visit the fair stall every day to enjoy the treats. ### 5. What are the daily morning operational hours for the shop? The shop opens at 5:00 AM, and fresh servings of hot milk, rabri, and jalebi are ready for patrons by 6:30 AM. ### 6. Why was the shop set up at the Kota Dussehra fair this year? The family brought their stall to the fair in response to continuous demand from residents across the Hadoti region seeking their heritage taste at the festivities. ## Inspiration & Lessons The story of this 75-year-old family business demonstrates how personal passion combined with uncompromised quality can build a lasting legacy. - **Transform Daily Habits into Enterprise:** A routine post-workout meal blossomed into a regional business icon through genuine personal enthusiasm. Identifying what one does with passion can reveal viable commercial pathways. - **Commit Fully to Purity:** Sustaining customer loyalty across four generations was achieved by never compromising on pure desi ghee and fresh milk. Long-term commercial success relies far more on uncompromising material standards than on short-term shortcuts. - **Maintain Multigenerational Synergy:** The enterprise flourished because successive generations, down to Abhay Saini, honored the core values set by their predecessors. Honoring institutional roots enables traditional family businesses to adapt without losing their essence. - **Listen to the Core Audience:** The expansion into the Kota Dussehra fair was a direct response to longstanding patron requests from across the Hadoti belt. Staying receptive to customer feedback regularly unlocks impactful avenues for growth. --- _TrendKia — Har trend, sabse pehle.. Machine-readable view; canonical HTML at the URL above._