# From Banarasi to Tussar Silk Under One Roof: How the 'Siyakaari' Brand Created Work for 600 Artisans and Won Big Demand on Amazon and Flipkart

> Started in Ranchi, the 'Siyakaari' brand has brought traditional sarees from across India onto a single platform, giving work to around 600 artisans and drawing a flood of orders from Amazon to Flipkart.

**Type:** article · **Category:** Success Stories · **Published:** 2026-06-17 · **Source:** TrendKia
**Canonical:** https://trendkia.com/en/success-stories/eka-hi-chhata-ke-niche-banarasi-se-lekara-tasara-silka-taka-siyakari-brainda-ne--1401 · **Language:** English
**Tags:** Siyakaari brand, handloom saree, Banarasi saree, tussar silk, artisan employment, Ranchi startup, Amazon saree sales

India's most famous sarees can now be bought from one place, and it is exactly this idea that Salviya and Sumit have built their brand 'Siyakaari' around. The aim is simple, to bring artisans from every state and their native fabrics together under one roof. Whether it is Jharkhand's tussar silk, Uttar Pradesh's Banarasi saree or Jaipur's bandhej, all of them are now available on a single platform.

## Every State's Fabric in One Place
Salviya and Sumit began by getting sarees made directly by artisans from different states. Salviya says customers will find the South's Kanjivaram saree here, along with Bengal's local cotton saree and Kashmir's Kashmiri silk, all under one name. In other words, a buyer gets a taste of weaving from across the country in one spot, not just from a single region.

## Prices Starting at Rs 2000, Bought Straight From the Artisan
According to Salviya, the brand's biggest strength is how affordable it is. The range begins at 2000, which means people from every section of society can comfortably afford these sarees. She explains the reason behind it, that they get the sarees made directly from the artisan with no middleman in between, which is why high quality is available even at a low price. None of the work here is done by machine, everything from the beautiful hand painting to the embroidery is created entirely by hand.

## A Flood of Repeat Orders on Amazon
Sumit says that a customer who buys a saree from them once is sure to come back, because such quality at this price is unlikely to be found anywhere else. He notes that orders pour in especially from Amazon, where repeat orders keep coming in steadily. Today the demand for these sarees is very high, from Amazon all the way to Flipkart. Sumit adds that this gives the country's artisans a platform and earns appreciation for their work.

He also believes the saree market is so large that no matter how many collections they launch, it becomes difficult to meet people's demand. Even now there is so much demand from customers that they are unable to fully satisfy it. Sumit says it was with this thought that they decided to do something different in the saree space and build their own brand.

## Four Outlets, From Ranchi to Delhi
According to Sumit, today they have their own office as well as shops. The brand's stores have opened in Ranchi, Patna, Delhi and Kanpur, which means people can also go directly to a store to shop. At present more than 600 people are associated with the work, and around 600 artisans are getting employment through it.

## Hopes of Growing Further
Sumit says the earnings are now quite good too, and he hopes this momentum will keep going the same way. By taking the skills of artisans across the country to the market, this effort is not only giving buyers excellent sarees at fair prices, it is also becoming a source of livelihood for hundreds of families.

## What this means for you
- **Across India:** Saree buyers can get high quality traditional sarees made directly by artisans, with no middleman, in a range starting at just Rs 2000.
- **In Jharkhand:** People in Ranchi can shop directly at a store, and local artisans are getting both employment and recognition through the brand.

## Questions & Answers

### 1. Who started the 'Siyakaari' brand?
The brand was started jointly by Salviya and Sumit.

### 2. What is the starting price of the brand's sarees?
The saree range starts at 2000, which makes them affordable for people from every section of society.

### 3. In which cities does the brand have stores?
It has stores in Ranchi, Patna, Delhi and Kanpur.

### 4. How many people are getting work through this venture?
Around 600 artisans are getting employment through the brand, and more than 600 people are associated with it.

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