# From Banking to Organic Entrepreneurship: Ranchi's Suraj Builds a Lakh-Earning Business with ‘Organic Manch’

> Suraj, an Allahabad University alumnus from Ranchi, transitioned from a stable bank job to launch his health-focused brand, ‘Organic Manch’. He now earns lakhs by packaging and selling quinoa, chia, and makhana, sourcing ingredients from Madhya Pradesh and Bihar, all while promoting eco-friendly practices.

**Type:** article · **Category:** Success Stories · **Published:** 2026-06-19 · **Source:** TrendKia
**Canonical:** https://trendkia.com/en/success-stories/bainka-ki-achchhi-khasi-naukari-chhorakara-ranchi-ke-suraja-ne-shuru-kiya-organi-1667 · **Language:** English
**Tags:** Business, Entrepreneurship, Health Products, Makhana, Quinoa, Chia Seeds, Organic Manch, Ranchi

## A Bold Career Shift from Banking to Entrepreneurship

Suraj, a Ranchi resident and a distinguished alumnus of Allahabad University, made a pivotal decision to depart from his secure banking profession. Driven by a burgeoning interest in the health and wellness sector, he chose to venture into the business world, establishing a brand focused on nutritious food products.

 

## ‘Organic Manch’: A Vision for Health-Conscious Consumers

His enterprise, aptly named ‘Organic Manch’, stems from a deep commitment to public health. Suraj observed a growing trend among individuals becoming increasingly aware of their dietary choices and actively seeking healthier alternatives. This insight prompted him to build a business around products like quinoa, chia seeds, and makhana, which are gaining popularity for their health benefits.

Suraj highlights the nutritional value of his offerings. Quinoa, for instance, is noted for its low-calorie content, high fiber, and essential nutrients, making it an ideal addition to a daily breakfast without concerns about weight gain. It also provides Omega 3 fatty acids, offering a significant benefit, particularly for non-vegetarians seeking these vital nutrients. Similarly, chia seeds are often consumed with water, and makhana is enjoyed roasted or with milk, all contributing to a wholesome diet.

 

## Strategic Sourcing and Eco-Friendly Practices

To ensure the superior quality of his products, Suraj has implemented a strategic sourcing model. He procures quinoa and chia seeds through contractual agreements with farmers in Madhya Pradesh. Makhana, a traditional Indian superfood, is sourced directly from Bihar. His focus remains on obtaining only the highest quality ingredients for ‘Organic Manch’.

Beyond sourcing, Suraj is deeply committed to sustainable practices, particularly in his product packaging. He personally oversees the packaging process, emphasizing an eco-friendly approach that completely avoids the use of plastic. Furthermore, each package features hand-painted designs, eschewing chemical paints and thereby contributing to environmental preservation and a cleaner atmosphere.

 

## Overcoming Skepticism to Build a Thriving Brand

The journey to establishing ‘Organic Manch’ was not without its challenges. In the initial stages, Suraj handled every aspect of the business himself, from procurement to packaging, often relying on his scooter for logistics. This unconventional approach led to considerable skepticism and even mockery from some, who doubted his ambition to create his own brand. However, Suraj's perseverance paid off.

Today, ‘Organic Manch’ products are widely available across major e-commerce platforms, including Blinkit. The brand has achieved remarkable success, evident in its daily sales figures: over 50 orders are placed in Delhi alone, with more than 15 daily orders in Ranchi. The very individuals who once scoffed at his endeavors are now among his loyal customer base, frequently placing online orders, a testament to his vision and hard work. Suraj's dedication has transformed his venture into a profitable enterprise, reportedly earning him lakhs.

## What this means for you
- **Across India:** This story demonstrates the growing demand for health-conscious food products and the potential for new entrepreneurs in the organic food sector.

- **In Jharkhand:** It highlights how local entrepreneurs like Suraj from Ranchi can build successful businesses by identifying market needs and implementing sustainable practices.

## Questions & Answers

### 1. Who is Suraj?
Suraj is an entrepreneur from Ranchi who left his bank job to start a health food business.

### 2. What is the name of his brand?
His brand is called ‘Organic Manch’.

### 3. What products does ‘Organic Manch’ sell?
‘Organic Manch’ sells packaged quinoa, chia seeds, and makhana.

### 4. Where does he source his ingredients from?
He sources quinoa and chia seeds from Madhya Pradesh, and makhana from Bihar.

### 5. What is special about his packaging?
His packaging is eco-friendly, plastic-free, and features hand-painted designs instead of chemical paints.

### 6. How much does he earn?
The article states that he is earning lakhs from his business.

### 7. Which platforms are his products available on?
His products are available on major online platforms, including Blinkit.

### 8. What was Suraj doing before starting this business?
Before starting ‘Organic Manch’, Suraj had a bank job.

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