# How 18 Women in Sirohi Transformed Their Lives by Selling Snacks and Sweets

> Around 18 women associated with a self-help group in Abu Road, Sirohi district, have undergone professional training to make traditional Rajasthani snacks and sweets, successfully running their own business.

**Type:** article · **Category:** Success Stories · **Published:** 2026-11-07 · **Source:** TrendKia
**Canonical:** https://trendkia.com/en/success-stories/sirohi-ki-18-mahilaon-ne-pesha-ki-atmanirbharata-ki-misala-namakina-aura-mithaiyan-bechakara-snvara-rahin-bhavishya-57390 · **Language:** English
**Tags:** women empowerment, self help group, Abu Road, Sirohi, Rajasthan, business idea

In the Abu Road city and surrounding areas of Sirohi district in Rajasthan, around 18 women have carved out a path of self-reliance by starting their own entrepreneurial venture. These women trained under professional confectioners to learn the art of making traditional Rajasthani snacks, mathri, shakkarpara, and various kinds of sweets, and are now successfully running a thriving business.

The initiative is driven by roughly 18 women connected to the Karma Shakti Self-Help Group in Abu Road. These members spent about 10 days learning how to prepare different types of Rajasthani namkeen, papdi, shakkarpara, mathri, kaju katli, and boxed sweets.

## Attractive Packaging and Market Presence
Once the products are prepared, the women ensure they are given attractive packaging. The snacks and sweets crafted by the women have been well-received by the public. Undertaken to promote women empowerment and make women financially independent, this initiative by the Karma Shakti group has also received active support from the Abu Road municipality.

Group member Himanshi shared that the women sell their products by setting up stalls at two prominent locations in Abu Road, situated right in front of the Abu Road bus stand and ahead of Shantikunj Park. The women collectively prepare snacks and sweets every day, package them attractively for the festive season, transport them to these retail points, and personally manage the counters. The demand for these items remains consistently high, with the Rajasthani moong moth namkeen being a major favorite among buyers. For guests visiting homes during Diwali, items like kaju katli and rasgulla are also readily available at these counters.

## Special Diwali Hampers and Business Insights
Keeping the Diwali season in mind, the women have also curated a special festival pack containing five varieties of sweets and snacks. In addition to 10 distinct types of namkeen, several other snacks are on sale, with prices ranging from 150 rupees to 500 rupees. The women pointed out that anyone interested in entering this trade can start on a small scale by investing around one lakh rupees, learning the preparation of sweets and snacks, and launching the venture independently.

## What this means for you
This initiative opens new livelihood avenues for women in Abu Road and surrounding regions while boosting local employment opportunities.

- **Across India:** This model serves as an inspiration for self-help groups nationwide to achieve financial independence through traditional food products.
- **In Sirohi:** Local residents gain direct access to pure, traditional Rajasthani snacks and sweets at affordable prices during the festive season.

## Why this happened
This business initiative was launched to economically empower women and connect their newly acquired culinary skills directly to the local market.

- **Training and Support:** With municipal backing, the women received specialized training from professional confectioners to ensure high-quality product preparation.
- **Festive Demand:** The group capitalized on the massive seasonal demand for traditional snacks and sweets during Diwali by introducing curated festival packs.

## Questions & Answers

### 1. How many women are involved in this business?
Around 18 women from the Karma Shakti Self-Help Group in Abu Road are associated with this venture.

### 2. How did the women learn this trade?
The women spent about 10 days learning how to make namkeen, mathri, shakkarpara, and sweets from trained confectioners.

### 3. Where are the retail stalls set up for selling the products?
The stalls are operated right in front of the Abu Road bus stand and ahead of Shantikunj Park.

### 4. What is the price range of the Diwali festival packs?
The starting price for the festive packs and snacks ranges from 150 rupees to 500 rupees.

### 5. How much investment is required to start this business independently?
A person can start this business on a small scale by investing approximately one lakh rupees.

## Inspiration & Lessons
The journey of these 18 women in Abu Road proves that strong willpower and proper skill training can bring about a major change even at a small scale.

- **Skill Development:** Any traditional craft can be transformed into a successful venture with professional training.
- **Collective Effort:** Women can achieve large-scale financial independence by collaborating through self-help groups.
- **Packaging and Marketing:** Attractive product packaging and strategic retail placement play a crucial role in drawing customers.

---
_TrendKia — Har trend, sabse pehle.. Machine-readable view; canonical HTML at the URL above._