# How a Kerala Woman Built a Thriving Home Business in Ranchi and Won Customers in Delhi and Mumbai

> Priti, who moved from Kerala to Ranchi, launched a home enterprise selling traditional coconut oil, chips, and sarees that now caters to customers in Delhi and Mumbai.

**Type:** article · **Category:** Success Stories · **Published:** 2026-08-20 · **Source:** TrendKia
**Canonical:** https://trendkia.com/en/success-stories/kerala-ki-parnparika-chijon-se-ranchi-men-khara-kiya-naya-bijanesa-priti-ke-prodaktsa-ki-delhi-taka-barhi-manga-18647 · **Language:** English
**Tags:** Priti, Ranchi News, Kerala Products, Coconut Oil, Women Entrepreneur, Banana Chips, Jharkhand

Priti, a native of Kerala who made Ranchi in Jharkhand her home after marriage, has built a flourishing enterprise right from her residence. Instead of remaining idle while her husband attended to his job, she decided to harness her regional expertise and available resources. Today, her venture supplying authentic South Indian goods has expanded well beyond the local neighborhood, attracting steady orders from major metros such as Delhi and Mumbai.

## Farm-Fresh Beginnings and Core Offerings
The foundation of Priti's enterprise rests on natural produce cultivated in her own farm. Utilizing coconuts and bananas grown on her land, she manufactures traditional chips and extracts pure coconut oil. Capitalizing on the rich cultural heritage of Kerala, she also began blending authentic spices and offering specialized handloom sarees. What began as a modest home initiative has steadily grown into a recognizable brand rooted in authenticity and quality.

## Demand for Pure Oil, Handcrafted Sarees, and Spices
The centerpiece of her product line is her 100 percent pure coconut oil, which serves as the brand's primary signature item. Valued for its versatility, the oil is widely used for culinary purposes, facial skincare, and nourishing hair massages. Half a liter of this premium oil is priced at 500 rupees, and high consumer demand frequently leaves it out of stock. In addition, Priti curates golden Kerala special sarees that are entirely handmade and feature delicate hand embroidery, with prices ranging from 700 rupees to 1800 rupees. To keep up with production across oil, spices, and textiles, she has hired 4 to 5 skilled artisans.

## Community Recognition and Sponsoring Children's Education
Beyond commercial growth, social responsibility remains a core pillar of Priti's business model. She allocates 30 percent of her business earnings toward sponsoring the education of underprivileged children. Within her locality in Ranchi, residents affectionately refer to her as 'Kerala wali aunty'. Customers seeking authentic South Indian flavors or freshly prepared banana chips regularly visit her home directly to purchase her goods.

## What this means for you
- **Across India:** This highlights how home-based entrepreneurs can market authentic regional goods to reach consumers in major metropolitan cities.
- **In Ranchi and Jharkhand:** Local residents gain direct access to authentic 100 percent pure coconut oil, handcrafted sarees, and fresh South Indian items within their city.

## Questions & Answers

### 1. What business does Priti run in Ranchi?
Priti operates a home-based business selling traditional Kerala items including pure coconut oil, banana and coconut chips, spices, and handmade sarees.

### 2. What is the price of Priti's pure coconut oil?
Half a liter of pure coconut oil is priced at 500 rupees and frequently goes out of stock due to heavy demand.

### 3. What is the price range of the Kerala sarees and how are they made?
These golden-colored sarees are entirely handmade with hand embroidery, priced between 700 rupees and 1800 rupees.

### 4. How does Priti contribute to social causes through her business?
She allocates 30 percent of her business earnings to sponsor the education of underprivileged children.

### 5. By what name is Priti known among locals in Ranchi?
Local residents affectionately call her 'Kerala wali aunty' and visit her home directly for authentic South Indian food items.

## Inspiration & Lessons
- **Leveraging Local Resources:** Instead of staying idle, she turned her personal heritage, farm produce, and home skills into a thriving enterprise.
- **Focus on Uncompromising Quality:** By offering 100 percent pure items, she created high customer demand and brand credibility.
- **Social Impact and Employment:** She created jobs for 4 to 5 artisans and directed 30 percent of her earnings to educate underprivileged children.

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