How a Single Order for Virat Kohli Saved a Debt-Ridden Mumbai Eatery and Built a Multi-Crore Food Brand A small Mumbai eatery buried under an 18 lakh rupees debt was on the verge of shutting down until a viral post by comedian Abhishek Upmanyu and a food order from Anushka Sharma for Virat Kohli transformed it into a 2 crore rupees monthly business. Hard work accompanied by a timely stroke of good fortune can completely rewrite a person's financial destiny. The story of two brothers who began selling street food from a modest space in Mumbai serves as an inspiring example of this reality. At one point, their small eatery was buried under a heavy debt of 18 lakh rupees, forcing the owners to plan a complete shutdown. However, a single food order placed by Bollywood actor Anushka Sharma for her husband, star cricketer Virat Kohli, dramatically turned their fortunes around. Today, the very business that was on the verge of closing down generates a monthly sales turnover of 2 crore rupees. Financial Crisis and an Eatery on the Brink of Closure In October 2021, two brothers named Jaspal Singh Khalsa and Mahinder Singh Khalsa established a small food joint called 'Dilli Se' in the Chembur area of Mumbai. The establishment operated out of a tightly constrained space measuring just 250 square feet, equipped with only 3 tables and 9 chairs. Launched with the vision of offering authentic Delhi style chhole bhature to Mumbai residents, the venture quickly ran into severe financial difficulties. Over time, the brothers accumulated an 18 lakh rupees debt. Confronted with continuous monetary losses and no clear path forward, both Jaspal and Mahinder made up their minds to permanently close down the eatery. Abhishek Upmanyu’s Visit and the First Social Media Spark The struggling food stall received its very first breakthrough in September 2022. On September 13, 2022, popular stand-up comedian Abhishek Upmanyu unexpectedly visited the Chembur stall and tried their signature chhole bhature. At the time, neither Jaspal nor his brother recognized who Upmanyu was. Impressed by the taste, Upmanyu shared a video story featuring the stall on his official Instagram account. Over the next two days, on September 14 and 15, the stall experienced a massive and sudden surge in customer footfall. The social media post went viral, drawing food lovers from all across the city looking to sample their Delhi style cuisine. Anushka Sharma’s Phone Call and the Fear of Cyber Fraud The impact of Abhishek Upmanyu’s viral post extended far beyond regular customers. After viewing the video, actor Anushka Sharma decided to order authentic Delhi style bhature from the Chembur eatery for her husband, cricketer Virat Kohli. She personally placed a telephone call to the outlet, requesting 2 plates of chhole bhature. Priced at 120 rupees per plate, the order needed to be delivered from Chembur all the way to Juhu, covering a significant distance across Mumbai traffic. The caller assured the owners that they would pay extra delivery charges for transporting the food to Juhu. However, when Anushka asked for bank details to transfer the payment online, Jaspal Singh Khalsa grew extremely suspicious. Already burdened by an 18 lakh rupees debt, he feared that the call might be a fraudulent prank or an attempt to hack his bank account. When Jaspal discussed his worries with his brother Mahinder, Mahinder casually remarked that there was virtually no money left in the account anyway, so sharing the details carried little risk. Delivering to Virat Kohli’s Residence and Building a 2 Crore Empire Noticing Jaspal’s hesitation, Anushka Sharma revealed her true identity and explained that she was calling from Virat Kohli’s household. She emphasized that if he failed to trust her, he would miss out on a rare opportunity to deliver food to the Indian cricket icon. Reassured by the conversation, the brothers fulfilled the order, and on October 5, 2022, the 2 plates of chhole bhature were officially delivered to Virat Kohli's home. This landmark delivery triggered massive public attention, causing demand for their food to skyrocket virtually overnight. The brothers soon went from selling a few dozen plates to serving thousands of customers daily. Today, the 'Dilli Se' brand has expanded to 4 outlets across Mumbai and Navi Mumbai. The small eatery that once struggled under an 18 lakh rupees liability now reports a staggering monthly business turnover of 2 crore rupees. What this means for you This inspiring success story offers valuable takeaways for food enthusiasts in Mumbai and aspiring entrepreneurs across India. • Across India: It demonstrates how maintaining food quality even during heavy financial distress can eventually lead to massive success. The story highlights the immense power of viral social media exposure for small business owners. • In Mumbai and Navi Mumbai: The 'Dilli Se' brand now operates across 4 outlets in the region, offering authentic Delhi style chhole bhature. Local residents can enjoy these famous dishes at a price of 120 rupees per plate. Why this happened The transition of a modest street stall into a multi-crore business enterprise was driven by exceptional product authenticity, viral social media reach, and celebrity endorsement. • Product Quality and Authenticity: Despite accumulating an 18 lakh rupees debt since October 2021, founders Jaspal and Mahinder maintained consistent Delhi style flavors that set them apart in Mumbai. • Viral Social Media Exposure: On September 13, 2022, comedian Abhishek Upmanyu shared a video story on Instagram, triggering an immediate footfall surge on September 14 and 15. • High Profile Endorsement: Actor Anushka Sharma spotted the video and ordered 2 plates of chhole bhature on October 5, 2022 for cricketer Virat Kohli, catapulting the eatery into national fame. Questions & Answers 1. Who founded the 'Dilli Se' restaurant in Mumbai? The restaurant was founded by two brothers, Jaspal Singh Khalsa and Mahinder Singh Khalsa, in the Chembur area of Mumbai in October 2021. 2. What did Anushka Sharma order for Virat Kohli? Anushka Sharma ordered 2 plates of authentic Delhi style chhole bhature at the rate of 120 rupees per plate for Virat Kohli. 3. When were the chhole bhature delivered to Virat Kohli's home? The food delivery to Virat Kohli and Anushka Sharma's residence took place on October 5, 2022. 4. Which comedian helped make the eatery popular on social media? Stand-up comedian Abhishek Upmanyu visited the stall on September 13, 2022, and shared a video story on Instagram that caused a massive surge in customer visits. 5. What is the current monthly business turnover of 'Dilli Se'? The restaurant brand now generates a monthly turnover of 2 crore rupees and operates across 4 outlets in Mumbai and Navi Mumbai. Inspiration & Lessons The remarkable journey of overcoming an 18 lakh rupees debt to build a 2 crore rupees monthly business offers powerful lessons for creators and small business founders. • Perseverance During Financial Crisis: Remaining dedicated to their craft despite heavy financial losses allowed the founders to stay operational until their big breakthrough. • Focus on Product Authenticity: Delivering authentic regional taste in a new market created a unique value proposition that stood out to food lovers and celebrities alike. • Leveraging Organic Word of Mouth: High quality offerings led directly to organic viral publicity from public figures, proving that authentic quality drives sustainable growth. https://trendkia.com/en/success-stories/virat-kohli-aura-anushka-sharma-ke-eka-rdara-ne-badali-mumbai-ki-dukana-ki-kismata-18-lakha-ke-karja-se-2-karora-mahine-ke-tarnaov-39152 TrendKia — Har trend, sabse pehle.