How Two Sisters In Ranchi Turned Pocket Money Into A Multi Crore Organic Business Employing 100 Women Two sisters from Ranchi, Gauri and Poonam, turned their pocket money into Organic Affair, a business that now earns crores of rupees annually and employs more than 100 women. In Ranchi, two sisters, Gauri and Poonam, pooled their pocket money and savings to start a business that now earns an annual turnover running into crores of rupees. Their venture, Organic Affair, today employs more than 100 women. A Risky Leap Of Faith Gauri says the decision was not an easy one. At the time, their only source of livelihood was a single job, yet the two sisters chose to risk their savings on a new venture. Before taking the plunge, they thoroughly researched the market and discovered that demand for spices never really slows down, staying steady through every single day of the year. Betting On Ayurvedic Herbs Alongside spices, the sisters focused on pure powders of Ayurvedic herbs such as ashwagandha, amla, reetha, shikakai and triphala, since these too see consistent demand in the market. Poonam explains that customers often wonder whether the amla powder they are buying is genuine or has been adulterated. Questions around the authenticity of products sold in the open market have long troubled buyers. Purity Became Their Biggest USP The sisters put their entire focus into clearing this doubt in customers' minds. Organic Affair turned purity into its single biggest selling point. Once customers began experiencing 100% pure products and genuine results, they turned into repeat buyers. Over time, the company built a large and loyal customer base. Rising Orders Brought 100 Women Into The Fold As the company's reputation grew, so did the flood of orders, and handling them alone became impossible for the two sisters. That is when they started bringing in local women to help. Today, more than 100 women handle the processing and packaging work at the company, and they are given proper training for it. Honesty As The Real Growth Formula Poonam says with pride, "There was a time when we ourselves were looking for jobs, and today we are giving jobs to other women. Over this six year journey, our honesty has remained our biggest strength." Thanks to that honesty and hard work, the company's annual turnover has now reached crores of rupees, ranging between two and four crore rupees a year depending on market demand. For the two sisters from Ranchi, this success is a matter of pride for their family, and it has also become a big inspiration for self reliance among other women and young people in society. What this means for you • Across India: The story shows how limited capital combined with proper market research can help women build a multi crore business around organic and Ayurvedic products. • In Ranchi: Local women have a direct source of employment, with more than 100 of them currently earning a living through processing and packaging work at this very company. Questions & Answers 1. Who started Organic Affair? Two sisters from Ranchi, Gauri and Poonam, started Organic Affair using their pocket money and savings. 2. What products does the company sell? Along with spices, the company sells pure powders of Ayurvedic herbs like ashwagandha, amla, reetha, shikakai and triphala. 3. How many women currently work at the company? More than 100 women currently handle the processing and packaging work at the company. 4. What is the company's annual turnover? Depending on market demand, the company's annual turnover ranges between two and four crore rupees. 5. What is the company's biggest USP? The 100% purity of its products is Organic Affair's biggest identity in the market. 6. How long has this journey been going on? According to Poonam, this journey has been running for the past 6 years. 7. What kind of support does the company give to the women it employs? Women associated with the company are given proper training for processing and packaging work. Inspiration & Lessons • Study the market first: Before launching, Gauri and Poonam researched the market and found that demand for spices holds steady every single day, which shaped their choice of segment. • Build a clear USP: By understanding customers' doubts about adulteration, they made purity their defining identity. • Limited resources are no barrier: The sisters began this journey with nothing more than pocket money and their savings. • Bring others in as you grow: Instead of struggling alone with rising orders, they trained and hired local women to join the team. • Let honesty anchor the business: Poonam says honesty has remained their biggest strength through this six year journey. https://trendkia.com/en/success-stories/shuddhata-ko-banaya-hathiyara-ranchi-ki-bahanon-ne-khara-kiya-karoron-rupaye-ka-karobara-100-mahilaon-ko-mila-rojagara-4849 TrendKia — Har trend, sabse pehle.