{
  "type": "article",
  "title": "Maa Sharda Group In Moradabad Empowers Women As Decorative Chandelier Business Yields Up To Rs 15000 Monthly",
  "summary": "In Moradabad, Uttar Pradesh, a 10-member group of women under the Maa Sharda Group is earning between Rs 12,000 and Rs 15,000 per month by making decorative chandeliers and garlands.",
  "content": "In the Moradabad district of Uttar Pradesh, a group of local women is transforming their lives by stepping beyond traditional domestic roles to build a thriving enterprise. Operating under the banner of the Maa Sharda Group, these women have carved out a successful niche by crafting decorative chandeliers and ornate hanging garlands. Through their joint artistic efforts, the group is achieving financial independence while supplying home decor items that are gaining widespread popularity across the region.\n\nGroup Structure and Artisanal Process\nThe enterprise is driven by the 10-member Maa Sharda Group, which functions on a well-organized division of labor. According to group leader Rajni, tasks are distributed efficiently among all ten members to maintain smooth production. The crafting process begins with sourcing quality decorative flowers and raw materials. A dedicated team of women arranges these flowers into elaborate base designs, while another team integrates the chandelier elements and intricate garlands to enhance their aesthetic appeal. To cater to diverse customer needs, the products are manufactured in a wide array of sizes, ranging from compact hanging pieces to large centerpiece designs.\n\nSeasonal Demand and Festival Markets\nThe handcrafted chandeliers have witnessed sustained consumer interest throughout the year, with demand surging significantly during key cultural seasons. The holy month of Sawan sees a major spike in sales as people seek vibrant decorations for religious events and home embellishments. Beyond regular retail, the group frequently sets up stalls at regional trade fairs and exhibitions, drawing buyers not just from Moradabad city but across the entire Moradabad division and neighboring districts.\n\nSales Strategy and Order Fulfillment\nThe group relies on a direct and flexible sales model. At public exhibition stalls, visitors often collect contact details from the artisans after seeing the craftsmanship on display. This leads to a steady stream of phone orders from customers placing customized requests. Additionally, many buyers prefer visiting the artisans directly at their homes to purchase items off the shelf. This combination of exhibition presence, phone bookings, and home sales has helped the group establish a broad and reliable market footprint.\n\nFinancial Earnings and Community Impact\nThe economic impact of this venture has been transformative for the participating households. Every woman associated with the Maa Sharda Group is currently earning between Rs 12,000 and Rs 15,000 per month from this business. Having attained complete self-reliance, the group is now serving as an inspirational model for other local women, motivating them to explore self-employment and achieve financial autonomy.\n\nWhat this means for you\n• Across India: This model demonstrates how local cottage industries can serve as an effective pathway for women's financial empowerment in semi-urban regions.\n• In Moradabad/UP: Local women are securing steady monthly incomes of Rs 12,000 to Rs 15,000 through home-based handicraft production.\n\nQuestions & Answers\n\n1. What does the Maa Sharda Group in Moradabad produce?\nThe group consists of 10 women who craft decorative chandeliers and flower garlands in various sizes.\n\n2. How much does each woman earn monthly from this initiative?\nEach member of the group earns between Rs 12,000 and Rs 15,000 per month from this decor business.\n\n3. Who leads the Maa Sharda Group?\nThe group is led by its president, Rajni, who coordinates production tasks with the other members.\n\n4. When is the demand for these decorative chandeliers highest?\nWhile sold year-round, demand spikes significantly during the holy month of Sawan and other festive occasions.\n\nInspiration & Lessons\n• Organized Teamwork: Division of labor among 10 women enabled efficient production and scaling.\n• Demand-Driven Products: Crafting tailored decorative items for festivals like Sawan maximized seasonal market interest.\n• Multi-Channel Sales: Leveraging exhibition stalls, phone bookings, and direct home sales built a wide customer base.",
  "url": "https://trendkia.com/en/success-stories/moradabad-men-maa-sharda-group-ka-kamala-sajavati-jhumara-jhalara-banakara-mahilaen-hara-mahine-kama-rahin-15-hajara-rupaye-20200",
  "category": "Success Stories",
  "publishedAt": "2026-08-22",
  "tags": [
    "Moradabad",
    "Uttar Pradesh",
    "Maa Sharda Group",
    "Women Empowerment",
    "Cottage Industry",
    "Self Reliance",
    "Chandeliers",
    "Sawan Festival"
  ],
  "language": "en",
  "site": "TrendKia"
}