# Apple Event Begins, iPhone 18 Pro and New Devices Unveiled

> Apple's highly anticipated annual launch event has officially kicked off, featuring the debut of the iPhone 18 series and new devices.

**Type:** article · **Category:** Technology · **Published:** 2026-09-09 · **Source:** TrendKia
**Canonical:** https://trendkia.com/en/technology/apple-ka-mega-iventa-shuru-iphone-18-pro-aura-nae-prodaktsa-se-utha-parda-30511 · **Language:** English
**Tags:** Apple Event 2026, iPhone 18 Pro, John Ternus, Apple Foldable, Tech News

Apple's annual launch event has officially commenced in New Delhi, marking a major milestone as new CEO John Ternus takes the stage for his very first major product showcase. The tech giant's latest lineup, headlined by the much-anticipated iPhone 18 series and potential folding device innovations, has captured the attention of global audiences.

## The iPhone 18 Lineup and Pricing
The mega event features the unveiling of the iPhone 18 Pro, Pro Max, and iPhone Ultra models. Market reports indicate that the base iPhone 18 model is not slated for release at this event and may be delayed until 2027. Pricing expectations suggest the iPhone 18 Pro will start around ₹1.39 lakh, while upcoming foldable options are anticipated to cross the ₹2 lakh threshold.

## What to Expect from the New Apple Event
While industry watchers eagerly await official announcements regarding Apple's first foldable phone, the event is set to roll out several hardware updates, including new Apple Watch models. As the live updates roll in, consumers and tech enthusiasts across India and globally are closely tracking the official specifications and availability details of the newly announced devices.

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## What this means for you
Apple's latest product launch will directly impact the premium smartphone market, tech buyers, and industry competitors.

- **Across India:** With the iPhone 18 Pro expected to start around ₹1.39 lakh, premium buyers will need to allocate higher budgets, while the absence of an immediate base model shifts purchasing choices.
- **In the Tech Market:** The introduction of new Pro tiers and ongoing developments in foldable technology will elevate competition across the global high-end mobile sector.

## Why this happened
Apple holds this annual showcase to introduce its latest hardware generation and establish its market positioning for the upcoming product cycle.

- **Product Strategy:** Industry adjustments and development timelines influenced the decision to focus the current launch on Pro and Ultra models while delaying the base variant.
- **Leadership Transition:** This event marks the inaugural major keynote under the leadership of new CEO John Ternus, highlighting the company's evolving strategic direction.

## Questions & Answers

### 1. Which new CEO is leading this Apple launch event?
This event marks the first major showcase under new CEO John Ternus.

### 2. Is the base model of the iPhone being launched at this event?
Reports indicate that the base iPhone 18 model is not launching at this event and may arrive by 2027.

### 3. What is the expected starting price for the iPhone 18 Pro?
The iPhone 18 Pro is expected to start at around ₹1.39 lakh.

### 4. Has Apple officially announced a foldable phone?
The company has not yet made any official announcement regarding a foldable phone.

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