TrendKia, having its registered office at Lucknow, Uttar Pradesh, India (“we”, “us”, “our”, “TrendKia”), is committed to protecting the privacy and security of your personal data — your privacy is important to us. We are committed to being transparent about the technologies we use in making the website (“Website”).
This Cookie Policy (“Policy”) applies to the Website that links to this Policy and is offered by us to all individuals (“you”, “your”, “user”). We use cookies to provide our services (“Services”) and improve your experience of the Website.
This Policy explains how and why we use cookies and the choices you have. It describes the usage of the data captured using cookies, which we collect from you when you access or use the Website.
Before using our Website or availing any of our products and/or services, you are advised to carefully read the Privacy Policy of our Website. Except as otherwise stated in this Policy, the Privacy Policy shall govern the way we collect and process data via cookies. By visiting and/or using our Website, you consent to the collection, use, and storage of cookies in the manner set forth in this Policy.
1. What Are Cookies?
A cookie is a small text file that the Website saves on your computer, mobile, tablet, or any other device (“Device”) when you visit the Website, to the extent you agree to it. It enables the Website to remember your actions and preferences (such as login, language, location, and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you revisit the Website or browse different pages — making your next visit easier and helping us identify and learn more about your interests. This allows our Website to uniquely identify your device from those of other users.
2. Why Do We Need Cookies?
We use cookies to offer you a more tailored experience by understanding and remembering your browsing preferences. We use cookies for various purposes, such as:
- To provide you with our services and offer a better browsing experience;
- To make this Website and its content available to you and to further optimise and develop it;
- To provide non-personalised or personalised advertisements;
- To identify and distinguish between a human and a bot;
- To identify your browser and device;
- To perform analytics and research based on aggregate data;
- For fraud detection and prevention;
- To measure and analyse the audience for each page in order to subsequently improve browsing or the visibility of content;
- To measure the reliability of our Website by analysing the number of visits to its pages in real time, and to offer varied ads adapted to users’ areas of interest;
- To detect unauthorised access to the Website and minimise blocking of legitimate users.
3. How Long Do Cookies Stay on Your Device?
We do not store data for longer than is necessary to fulfil the purposes covered here. A number of cookies we use last only for the duration of your web session and expire when you close your browser or exit the Website. Others are used to remember you when you return to the Website and will last depending on their purpose.
4. Types of Cookies
First-Party Cookies: These cookies are set by the Website, and only that Website can read them. They are also called internal cookies. For example, first-party cookies can keep you logged in as you navigate through different pages or remember your language settings. Some of these cookies are necessary for the proper functioning of our Website. You can opt out of these cookies through your browser settings. If you choose to opt out, we may not be able to provide you an optimum Website experience.
Third-Party Cookies: These cookies are set by third parties when you access or use our Website. They have a different domain to that of the Website you are visiting and enable certain Website functionality, such as performing analytics and delivering personalised content to users. We identify these cookies before they are used so that you can decide whether you wish to accept them — through the cookie banner provided when you visit the Website (for the first time and when consent should be renewed), or through the cookie settings below.
5. What Categories of Cookie Do We Collect?
We use the following categories of cookies to provide our services when you access our Website:
| # | Category | Description | Example parameters |
|---|---|---|---|
| 1 | Strictly Necessary | Essential for Website operation; enable basic functions like page navigation and access to secure areas | Session ID, akamai_cdn_url, etc. |
| 2 | Performance | Collect data on how users interact with the Website, used to improve performance | Time to first byte, fcp, perf, etc. |
| 3 | Functional | Allow the Website to remember user choices and provide personalised features | User Language, User Preferences, CLID, etc. |
| 4 | Advertisement | Used to deliver relevant ads, track ad-campaign performance, and limit ad exposure | Tracking ID, FCNEC, cid, audit, etc. |
| 5 | Analytics | Help us understand visitor interactions with the site by collecting data anonymously | Cdn-Uid, X-Amz-Request-Id, etc. |
6. Your Choices
You can choose to allow or block cookies, delete existing cookies, and set cookie preferences for the Website. You can change your choice for this Website at any time here:
Please note that blocking cookies may restrict us from providing certain Website features, and your overall user experience may deteriorate. If your browser setting is already set to block all cookies, then some Website features may not operate as intended. Updating your browser’s cookie setting will apply to all websites you visit, unless you choose to allow/block cookies from a particular Website. If you want to remove previously stored cookies, you can manually delete them at any time through your browser’s cookie settings; however, this will not prevent the Website from placing further cookies on your device.
7. Safeguarding the Privacy of Children
We do not knowingly collect or solicit personal data from minors. Our products and/or services are not designed for any person under 18 years of age, and we do not knowingly permit such persons to register for products and/or services or share data through any of the web forms without verifiable consent from a minor’s parent or lawful guardian. Further, we do not undertake tracking, behavioural monitoring of children, or targeted advertising directed at children. If we learn that we have collected personal data from a minor without verified parental consent, we will erase such personal data. If you believe that a child under 18 years may have provided us their personal data, please contact us at [email protected].
8. Contact Information
If you have questions or comments regarding this Policy, or any other queries about the device data we have collected and processed, please contact us using the contact details given in our Privacy Policy, or email [email protected].
9. Changes to This Cookie Policy
We reserve the right to change this Policy at our sole discretion at any time. Any material changes will be posted on this page. We encourage you to review this Policy regularly. The updated Cookie Policy will take effect as soon as it has been updated.
