Consumer demand for gold jewellery has rebounded sharply across India as Dhanteras and Diwali approach, coinciding with the start of the winter wedding season this month. A steep decline in gold prices over the past few weeks has emerged as a major catalyst drawing shoppers into showrooms. The precious metal has retreated significantly from its highs, currently hovering roughly 21% below its January record peak. In international markets, spot gold has similarly pulled back, sliding toward $3,900 an ounce as retail buying picks up momentum domestically.
Tanishq Records Price Gain Ahead of Festive Weekend
Just days before Dhanteras, which will be celebrated on Friday, November 6, gold prices at Tanishq registered an upward tick. The retailer's 22K gold rate rose by 0.35% from the previous day to reach Rs. 12,825 per gram. Consequently, 10 grams of 22K gold is priced at Rs. 1,28,250, while a 100-gram quantity stands at Rs. 12,82,500.
For pure 24K gold, Tanishq has fixed the price at Rs. 13,991 per gram, which amounts to Rs. 1,39,910 for 10 grams. Meanwhile, 18K gold, widely utilized for stone-studded and modern daily-wear jewellery, is listed at Rs. 10,493 per gram, translating to Rs. 1,04,930 for 10 grams.
Current Pricing at Malabar Gold & Diamonds and Joyalukkas
Malabar Gold & Diamonds has priced 22K gold at Rs. 12,775 per gram according to its latest retail catalog. The jeweller's benchmark 24K gold rate stands at Rs. 13,936 per gram today.
Joyalukkas has listed matching rates across key categories, pegging 24K gold at Rs. 13,936 per gram and 22K gold at Rs. 12,775 per gram. For consumers seeking 18K ornaments, Joyalukkas has set the price at Rs. 10,452 per gram for the day.
Kalyan Jewellers Rates in Major Metros
At Kalyan Jewellers, the retail selling rate for 22K gold is marked at Rs. 12,775 per gram. Based on this pricing structure, an 8-gram sovereign costs Rs. 1,02,200, while a standard 10-gram purchase comes to Rs. 1,27,750. These rates are active across key metropolitan centres including Bangalore, Mumbai, Delhi, Chennai, and Kolkata, among other regions.
IBJA Indicative Retail Benchmarks for Multiple Purities
The India Bullion and Jewellers Association (IBJA) released its indicative retail selling rates for gold jewellery and silver on November 2. The association reported fine 24K gold at Rs. 13,777 per gram, while standard 22K jewellery gold was fixed at Rs. 13,447 per gram.
IBJA's benchmark list also detailed rates for lower purities used in lightweight and studded collections. The indicative rate for 20K gold stood at Rs. 12,262 per gram, 18K gold was quoted at Rs. 11,160 per gram, and 14K gold settled at Rs. 8,886 per gram. These figures provide a national reference standard as consumers finalize purchases ahead of peak festival shopping.
