In the well-to-do spa town of Harrogate, residents are usually spotted strolling through gardens adorned with flowers or attending performances at the local theatre. While some locals might unwind at the iconic Turkish Baths, people within the privacy of their own homes are engaging in activities of a much more intimate nature.
It turns out that locals in Harrogate purchase the largest dildos in the UK. The town has experienced a sudden and unexpected rise to the top of Lovehoney's 2026 Sex Map rankings, a significant jump after failing to secure a spot in the top five last year.
Record-Breaking Purchases in Harrogate
The average dildo purchase in Harrogate measures a striking 7.35 inches. For practical comparison, a 7.35-inch item is just under a 20cm ruler or roughly the length of a medium banana. Last year, the sleepy town of Hereford held the number one position, though locals there settled for purchases averaging 7.13 inches.
Interestingly, this measurement sits considerably above the average UK penis size, which is recorded at 5.63 inches. While that might seem modest compared to adult entertainment standards, it represents an 8.9% increase in length over a two-year period, placing Britain eighth in global rankings for penis growth. Regarding absolute overall size, the UK currently ranks 60th worldwide.
The Rest of the Top Five Towns
Harrogate is not the only municipality placing substantial orders. Blackpool secured a close second place with purchases averaging 7.33 inches, while Huddersfield followed closely in third with 7.32 inches. In Lancashire, Preston claimed fourth position with 7.29-inch items, and Coventry completed the top five with an average of 7.27 inches.
These figures exceed standard adult toy measurements, as the typical dildo purchased in 2026 averages 7.07 inches, up from 6.84 inches the previous year. Consequently, none of the previous year's leaders—such as Hereford, Jersey, Inverness, Twickenham, and Hemel Hempstead—managed to retain their places on the list.
Regions Buying the Smallest Varieties
Conversely, data also highlights the areas ordering the most modest phallic novelties. The smallest items are being delivered to a picturesque town in Powys, Wales, celebrated for its Victorian festival and expansive lake.
Llandrindod Wells claimed the top spot for smaller purchases, with an average size of 6.64 inches. Despite ranking at the lower end of the scale, this measurement remains over an inch larger than the average British man. West London took second place with 6.68 inches, trailed by Isle of Man residents at 6.77 inches. Paisley placed fourth with 6.80 inches, and East London rounded out the list in fifth place with 6.81 inches.
Overall Sex Toy Shopping Trends
Beyond individual novelty items, consumers maintain diverse collections of intimate wellness apparatus. When examining total volume, Lovehoney data revealed that residents in Waltham Cross, Hertfordshire, purchased the highest volume of sex toys overall in England.
In Scotland, Alloa led the purchasing trends, while Enniskillen captured the title in Northern Ireland. Meanwhile, the region of Clwyd emerged as the most active in Wales, led by the town of Mold alongside Abergele, Rhyl, and Wrexham.
