In the heart of Ranchi, Jharkhand, two sisters named Percy and Anchal have emerged as successful entrepreneurs who are making waves in the fashion world. Their journey, marked by innovation and a deep sense of social responsibility, has led them to establish three thriving boutiques in Ranchi. While their business continues to grow, they are equally committed to running the Helpz Foundation, an initiative that provides free education to underprivileged children and shelter to the elderly and orphans.
An Intuitive Journey into Fashion
Percy explains that fashion design runs in their family. She never pursued a formal degree or course in the field, instead learning the intricate craft by observing her mother, who has been working in the industry for over 25 years. Her sister, Anchal, shares that she previously worked a high-paying job in Bengaluru, earning over a lakh rupees a month, yet she felt unfulfilled. Driven by a desire for more meaningful work, she chose to leave her corporate role to join forces with her sister and expand their family-driven business.
Unique Collections and Exclusive Designs
The duo is known for their diverse collection, which includes sarees, kaftans, Afghan-style clothing, and salwar suits. Their signature offering is a range of 3D-printed sarees that are particularly popular among customers. These prints are so lifelike that they appear to be crafted with intricate thread work from a distance, revealing their unique printing technique only upon closer inspection. They emphasize that their collections are entirely original, ensuring that no two pieces are identical. By observing new trends daily, they consistently innovate their designs, making their products one of a kind.
Pan-India Reach and Digital Marketing
Today, their business serves customers across India, reaching cities from Kolkata to Delhi and regions from Bengaluru to Kanyakumari. Anchal highlights that their success is largely driven by their strategic use of social media. By sharing short, engaging videos of their products on Instagram, WhatsApp, and Facebook, they connect with a vast audience. They consistently include their contact details in these posts, which now helps them secure more than 5 orders every single day. They firmly believe that when products are authentic and trustworthy, orders naturally follow.
A Commitment to Social Impact
Perhaps the most vital part of their journey is the Helpz Foundation, which receives 35% of their total business earnings. For the past four years, this foundation has been dedicated to providing free education to impoverished children while also offering shelter to orphans and homeless elderly individuals. Thousands of lives are currently being improved through these efforts. For Percy and Anchal, the balance between financial success and selfless social service is key, providing them with a profound sense of satisfaction and fulfillment.
