An inspiring entrepreneurial journey from Ranchi has captured widespread attention as a local woman turned a modest micro-investment into a thriving enterprise. Kalindi launched her handmade jewellery venture with a capital of just Rs 5,000 to test the market response, and the overwhelmingly positive reception quickly turned it into a full-scale commercial success generating earnings in lakhs.
Creative Roots and Early Days
Kalindi explains that she possessed a strong inclination towards creativity since childhood. Before venturing into commercial jewellery making, she used to craft divine garments and traditional ornaments for deities. One day, she decided to experiment with fabric jewellery design. The initial piece turned out exceptionally well and immediately started attracting orders, paving the way for a continuous business journey. Beyond her own financial independence, she finds immense joy in empowering other women by training and involving them in the work.
Organic Materials and Craftsmanship
The accessories crafted by Kalindi are entirely organic. She primarily uses fabric, cloth, jute, and cardboard to build the base of these ornaments, while some pieces are crafted from clay and decorated with fine hand-paintings and metal jhumkas. Although she is skilled in crafting items using kundan and beads, fabric remains her core specialization. She acquired formal proficiency in this craft by undertaking online training modules to hone her skills.
Nationwide Reach and Brand Identity
The market footprint of her products has expanded extensively across the country. Orders pour in from every corner, ranging from Kanyakumari in the south to Kashmir in the north, and from Kota in Rajasthan to metropolitan hubs like Delhi and Kolkata. Operating under the brand name Phulera, her enterprise connects with buyers through the official website phulera.in.
Why Fabric Jewellery Stands Out
The choice to focus on fabric-based accessories stems from practical customer needs. Many individuals experience skin allergies when wearing metal ornaments, while others find heavy traditional jewellery burdensome. In contrast, Kalindi's fabric creations are exceptionally lightweight. They eliminate allergy risks and remain completely comfortable regardless of their size or length, making them a preferred choice for everyday and occasional wear.
