Leaving behind a stable legal career, Ranchi resident Parineeta has charted an inspiring entrepreneurial journey by launching her own healthy food venture named Byana. The enterprise focuses exclusively on nutritious millets, transforming traditional grains like ragi, jowar, and bajra into appealing everyday snacks and staples. Her venture has gained strong traction in Ranchi, earning widespread appreciation from consumers seeking clean dietary alternatives.
The Transition from Law to Entrepreneurship
Having completed her education in Bengaluru, Parineeta originally practiced as a lawyer. Her perspective shifted after observing her younger brother run a business, which sparked her own entrepreneurial ambition. Driven by a desire to offer wholesome food choices, she chose to build a venture around millets. Her husband joined hands with her, providing active support across operations as they established their presence across the Jharkhand and Chhattisgarh belt.
Completely Sugar-Free Lineup with Over 25 Items
At their production facility, the brand manufactures more than 25 distinct items centered entirely on coarse grains. The catalog includes multigrain flour, ragi biscuits, cookies tailored for children, jowar laddoos, and ragi laddoos. A key highlight of the venture is its breakfast range, offering diverse varieties of millet flakes that are entirely sugar-free. The enterprise avoids using refined sugar across its entire product catalog. They also produce fresh multigrain bread priced up to ₹300 per loaf, which frequently sells out due to strong customer demand.
Direct Farmer Sourcing and Women Empowerment
To ensure high raw material quality, Parineeta sources ragi and other coarse grains directly from local farmers, eliminating intermediaries. A portion of the grain also comes from her own agricultural fields, enabling distinct branding for their home-grown produce. In addition to commercial success, the initiative emphasizes social empowerment by employing local women. Currently, over 50 women are actively engaged in production and packaging, helping them achieve financial independence.
Focusing on Digestive Wellness and Clean Nutrition
Recognizing that children frequently consume unhealthy junk food, Parineeta designed healthy ragi biscuits and cookies as convenient, nutrient-dense alternatives. Millets are packed with high dietary fiber and vital micronutrients that promote a healthy digestive and gut system. For customers looking to purchase items directly, the venture operates an office located at Road Number 4 in Ashoknagar, Ranchi, where visitors can buy products on-site.
