Apple stock (NASDAQ: AAPL) has clawed its way back into favor, and the momentum is getting harder to ignore. After stalling during the first quarter of 2026, the shares have climbed steadily since June and now trade comfortably above the $300 mark. AAPL opened Thursday's session at $327, a gain of nearly 10% over the past month. In fewer than 30 trading days, the stock has traveled from a low of $295 all the way up to $327, a slow but consistent recovery for the world's biggest mobile phone maker.
Morgan Stanley Turns Bullish Again
Riding this comeback, investment bank Morgan Stanley has lifted its price target on Apple and stuck with its buy rating. The firm believes the iPhone maker still has room to run, with a potential gain in the near double-digit range from here. In its view, Apple has shed much of the baggage that weighed the stock down earlier in the year, and the equity is now set up for further upside. That confidence is exactly why AAPL deserves a spot near the top of any watchlist.
The $360 Call And What It Means
Erik Woodring, Head of US Technology Hardware Equity Research at Morgan Stanley, told clients in a note on Tuesday, July 14, 2026, that Apple stock could climb to a fresh price target of $360. For anyone buying in at today's price, that works out to roughly $33 of profit per share, an upside and return on investment (ROI) of about 10% from the current $327 level.
Put in plain terms, a $1,000 stake would grow to about $1,100 if the forecast plays out, a clean $100 gain. The stock is already trading at its 52-week high.
Earnings Day Looms On July 30
Much of the optimism is tied to Apple's upcoming revenue call on July 30, 2026, where traders are bracing for strong numbers. Analysts currently pencil in earnings per share (EPS) of $1.88, with total revenue expected to land near $108.9 billion. Many on Wall Street think the company can beat those forecasts outright and post record figures, which would only strengthen the bullish case building around the stock.
