Commonwealth Games judo gold medallist Asmita Dey has stepped into a key role off the mat after being named the official Brand Ambassador for the upcoming fourth edition of the South Tripura Nasha Mukt Premier League Football Tournament 2026. The appointment aims to leverage her sporting achievements to champion a substance-free lifestyle and encourage young people across the district to embrace athletics.
Formal MoU Signing and Administrative Mandate
To formalize this partnership, the South Tripura District Administration executed an official Memorandum of Understanding (MoU) with the international judoka. The agreement was signed directly by South Tripura District Magistrate Md. Sajjad P alongside Dey. This contractual union cements Dey as the prominent public figurehead for the upcoming football tournament, which is scheduled for its 2026 season. District officials emphasized that bringing a high-profile athlete into the anti-drug campaign provides a tangible role model for local youth, reinforcing positive, disciplined, and productive lifestyle choices.
Social Media Announcement and Campaign Vision
Announcing the development on social media platforms, the district administration characterized the MoU signing as a proud milestone for the region. Public statements shared by the authorities highlighted Dey's transformation from a Commonwealth Games champion to a youth icon leading a public health initiative. The administration noted on social media that
Asmita Dey represents the power of discipline, determination, and a drug-free lifestyle.The initiative seeks to shift youth focus away from substance abuse, positioning sports as a constructive path toward personal growth and community wellbeing.
Sports as a Platform Against Substance Abuse
District authorities stressed that the Nasha Mukt Premier League is conceptualized as much more than a routine regional football competition. Instead, the annual tournament serves as an active social movement to raise widespread awareness regarding the dangers of addiction. By pairing competitive football with targeted anti-drug campaigning, the administration hopes Dey's ambassadorship will motivate thousands of aspiring young athletes to choose athletic achievement over drugs, personal dreams over addiction, and long-term health over harmful habits.
