Saumya Agrawal, a resident of Ranchi, the capital of Jharkhand, has become an inspiration for young people who dream of building something of their own instead of taking a job. Working from home, she created her own fashion brand called 'Swaranbee', and today more than 30 people are part of the enterprise she runs.
Saumya completed her fashion designing studies in Mumbai. Rather than joining a company afterwards, she chose to build her own label. She says she always wanted to be her own boss, and working a regular job was never part of her ambition.
Fabrics From Across India, Her Own Unique Designs
Saumya explains that she sources every kind of fabric from different parts of India, then works her own unique designs and craftsmanship onto them to create the finished garments. That is what sets her collection apart from the rest. Reaching this point demanded plenty of sacrifice. In fact, she can barely remember the last time she stepped out anywhere over the past two years.
Social Media Is the Biggest Weapon
According to Saumya, social media is a powerful weapon in today's world, and using it the right way can take anyone a long way. She has set up an official page on every platform, including Instagram, Facebook and WhatsApp. There she shoots and uploads high quality short videos of her products, which double as advertisements for her clothing. She is careful to ensure that every single video is of top quality.
This is how she reaches people with ease. Saumya believes that once you win a customer's trust, that same customer goes on to promote you. The only condition is that you deliver a unique collection honestly, with good design and good quality. Quality, she insists, must never be compromised under any circumstances.
Work First, Everything Else Later
This success has come at a price too. Saumya says she has missed several family functions over the past two years and can no longer attend parties. The reason is simple: she has a commitment to her work, and for her the work always comes first. She adds that if you put in effort with this kind of dedication, success is certain to follow.
Today, orders reach her from all over India. Sometimes when she steps out, she spots people wearing the very clothes she has made, and the sight fills her with pride. Saumya's story shows that women can build their own brand from home by using social media wisely, and earn well while doing it.
