A couple based in Indore, a city celebrated across India for its rich culinary heritage, has transformed a humble domestic tradition into a thriving commercial enterprise. Operating from their home, the initiative known as Anjali Masale has steadily expanded its footprint, delivering authentic and pure spice blends to customers across diverse parts of India. Spearheaded by Pramod Bakore and his wife Anjali Bakore, the venture demonstrates how traditional craftsmanship and family dedication can build a trusted brand.
Roots in 1985 and a Post-Retirement Venture
The foundations of this enterprise date back to 1985, when Pramod Bakore's mother initially began grinding and preparing pure spices at home. Pramod's connection to this craft began early, as he actively assisted his mother in sourcing, processing, and selling whole spices while still studying in the tenth grade. That early exposure gave him deep practical insight into ingredient quality, aroma, and the meticulous care needed for consistent taste profiles.
After completing his formal career and retiring from his job, Pramod chose not to step away from active work. Instead, he and his wife Anjali decided to revive and scale the family craft. With Anjali actively steering operations, the couple formally established the venture as a dedicated cottage industry, maintaining the strict standards of purity and traditional processing that had originally defined the recipes.
The Production Process from Roasting to Packaging
Purity remains the core focus of every blend produced under the brand. The couple manages every phase of manufacturing directly from their premises. The process begins with the careful manual inspection and selection of whole raw spices. Next, the spices undergo a precise roasting phase, which removes any residual moisture and locks in the natural essential oils and aromas. Once roasting is complete, the spices are ground and immediately measured into various packaging sizes, ready for direct distribution to individual consumers and local markets.
Core Product Portfolio and National Reach
At present, the brand focuses on crafting four distinct specialty blends that cater to popular culinary habits. These include everyday Garam Masala, street-food style Pav Bhaji Masala, tangy Chaat Masala, and aromatic Chai Masala. The consistency and authentic taste of these formulations have earned the brand a loyal customer following.
According to Pramod Bakore, the enterprise is seeing strong growth through repeat orders, driven primarily by word-of-mouth praise for quality. Today, their products reach consumers in various corners of the country. With active participation and cooperation from the entire family, the home-grown business continues to build momentum day after day.
