The latest figures from the advertising and entertainment domain showcase a significant shift in celebrity commercial power. According to Kroll's Celebrity Brand Valuation Report 2025, actress Alia Bhatt has emerged as India's most valuable female celebrity. Achieving a staggering brand valuation of $93.9 million, which translates to approximately 892 crore INR, she has secured the sixth position overall in the national rankings while claiming the top spot among female stars. Her rapid commercial growth has enabled her to outperform several established industry peers as well as family members.
Shah Rukh Khan Retains Top Spot as Alia Leads Female Rankings
In the overall standings released by the report, veteran actor Shah Rukh Khan has maintained his reign at the number one position. However, within the female celebrity category, Alia Bhatt takes center stage with her impressive commercial dominance. Reaching a total valuation of 892 crore INR, her strong presence across multiple advertising verticals has placed her ahead of every other actress in the country, leading the pack over Deepika Padukone.
Surpassing Ranbir Kapoor and Deepika Padukone in Brand Worth
A major highlight of this edition of the brand report is the comparative evaluation within Bollywood's top power couples. Alia Bhatt has moved ahead of her husband, actor Ranbir Kapoor, who stands at the 10th spot in the overall list with a valuation of 761 crore INR. Alia outpaces him by four positions. Meanwhile, Deepika Padukone remains the only other female celebrity to secure a place in the top ten rankings, holding the 7th position overall with an estimated brand value of 849.35 crore INR.
Global Projects and Business Ventures Fuel Commercial Rise
Alia Bhatt's trajectory to the top of the commercial hierarchy reflects her strategic career expansion over recent years. Beyond delivering consistent cinematic performances in mainstream Hindi films, she has widened her footprint into South Indian cinema and international Hollywood productions. Alongside her global acting commitments, her decision to establish herself as an entrepreneur and build personal business brands has significantly enhanced her overall market equity and global endorsement portfolio.
Performances of Rashmika Mandanna, Kiara Advani, and Kriti Sanon
The 2025 valuation report also details the financial trajectories of several other prominent film personalities. Actress Rashmika Mandanna, associated with the upcoming project Toxic, climbed to the 12th position with a brand valuation of 715.91 crore INR, reflecting a positive gain from her 15th rank in the previous evaluation cycle. Conversely, Kiara Advani, who remains active across high-profile endorsement campaigns, recorded a valuation of 493.64 crore INR to place 17th, shifting down from her 13th rank in 2024.
Kriti Sanon's Significant Leap alongside Younger Talent
Kriti Sanon experienced substantial growth in her commercial brand equity over the past year. With a reported brand valuation of 481.42 crore INR, she advanced to the 18th spot, marking a significant rise from her 25th position in the previous edition. Her expansion into entrepreneurship with her own brand label alongside endorsement deals with skincare lines contributed to this upward movement. Furthermore, the report listed younger industry talents, placing Ananya Panday at rank 19 and Janhvi Kapoor at rank 23.
