Three major Bollywood personalities, Shah Rukh Khan, Ranbir Kapoor, and Alia Bhatt, have come together on screen for a brand new television commercial. Rather than collaborating for a feature film, the three actors joined forces for a promotional campaign by a construction material brand. The light-hearted commercial, which has gained significant traction across social media platforms, features the actors making fun of their own famous film characters and popular dialogues while pitching ideas to each other.
The Commercial Setup and Opening Concept
The commercial for steel rod brand Rungta TMT opens with seasoned actor Brijendra Kala, who plays the director pitching an eccentric dance routine for the brand endorsement. Unwilling to perform the quirky dance moves, the three stars quickly jump in with their own dramatic storyline ideas to promote the steel bars, sparking an amusing back-and-forth debate on set.
Shah Rukh Khan Channels Don and Ranbir Kapoor Reacts
The brainstorming begins with Shah Rukh Khan offering an idea inspired by his iconic crime drama Don. Khan pitches a scene where police forces from twelve countries surround Don, yet fail to breach the house because the structure is reinforced with Rungta TMT bars. Ranbir Kapoor immediately counters with quick wit, twisting the legendary dialogue to remark that enduring such an advertisement is not just difficult, but impossible.
Ranbir Kapoor pitches Rockstar as Alia Bhatt Intervenes
Following Khan's pitch, Ranbir Kapoor brings up an idea rooted in his acclaimed musical drama Rockstar. Kapoor describes a scenario where a rockstar delivers the greatest performance of his life and shakes the world, but the concert stage remains completely unshakeable because it is built using resilient steel bars. Before he can finish, his wife Alia Bhatt cuts him off with a laugh, quoting the film's famous song to tell him to sit down.
Alia Bhatt Roasts Jigra While Shah Rukh Khan Delivers the Final Punch
Alia Bhatt then puts forward her own simplified concept inspired by her film Jigra. She suggests a story where a sister tries to free her brother from prison but cannot break through the jail cell because the bars are made of TMT steel. Shah Rukh Khan counters with his trademark comedic timing, stating that nobody would have the courage or heart to sit through such a commercial. Ultimately, Khan asks the group which concept they should finalize, leading all three actors to surrender and perform the awkward dance routine initially suggested by Brijendra Kala. Actor Shraddha Kapoor also praised the advertisement online by dropping laughing emojis in the comments.
A Continuing Association with Rungta Steel
This is not the first collaboration between Shah Rukh Khan, Alia Bhatt, and Ranbir Kapoor for Rungta Steel. The trio has previously headlined multiple promotional campaigns for the company. Earlier commercials saw Shah Rukh Khan appear in his Jawan avatar, while other ads featured elements from Raees, Gangubai Kathiawadi, and Rockstar. The self-deprecating humor and film references in the latest campaign have generated strong audience engagement.
