Buzz around South superstar Yash's film Toxic has grown so intense that it appears to be reshaping release plans across Bollywood, with Shraddha Kapoor's Itha now caught in the crossfire. The chatter around Toxic has made other filmmakers wary of releasing their own films around the same window, and the latest word is that Itha's release date could be pushed back to avoid a direct box office clash with Yash's film.
Why Itha's release date might change
Itha is currently scheduled to hit theatres on August 28, and audience excitement around Shraddha Kapoor's role in the film has been running just as high as the anticipation for Yash's project. However, Madock Films is considering a change to that release date. The film could be pushed further out, though no official announcement on a new date has been made so far. What does seem fairly certain is that Itha will not release on August 28 as originally planned, and the makers are expected to announce a fresh date soon. Once a decision is made, Madock Films is likely to confirm it officially.
A crowded last week of August at the box office
The last week of August is shaping up to be an intense battleground at the box office, with several major films competing for the same window, which is pushing some makers to rework their release plans. Khosla Ka Ghosla 2 has already locked in August 28 as its release date, and the film features Anupam Kher, Boman Irani, Ranvir Shorey, Parvin Dabas and Tara Sharma. Another film, The Van, was also originally set to release on August 28 but has now been moved to September 25. With the last week of August getting increasingly crowded, Madock Films appears to be reconsidering its strategy for Itha as well.
Fans hooked since the first teaser
Meanwhile, the first look teaser of Shraddha Kapoor's Itha has already been released, showing her dancing while pregnant in the film. Shraddha won over fans with her performance in the teaser, which received a strong response on social media. Since the teaser dropped, fans have been keeping a close watch on when exactly Itha will finally arrive in theatres. It remains to be seen what Madock Films ultimately decides, and whether Shraddha Kapoor's film really does step back in the face of Yash's Toxic or sticks to its original release plan.
