Markets across the Jhunjhunu district are currently witnessing an overwhelming wave of festive shopping enthusiasm, with crowds thronging every segment from gold and silver jewelry to garments, automobiles, electronics, and utensils. The bullion market is experiencing the most dazzling activity, where local traders report that over 80 kilograms of gold and more than 800 kilograms of silver jewelry were sold in a single day. Total business turnover across the district is estimated to have comfortably crossed the 150 crore rupee mark.
Strong Focus on Precious Metals and Investment
In the jewelry segment, buyers prioritized both adornment and future investment. Alongside gold chains, mangalsutras, and rings, there was robust demand for silver coins, utensils, idols of Goddess Lakshmi and Lord Ganesh, and antique items. Notably, silver items shaped like fishes, elephants, and tortoises proved immensely popular among shoppers. According to jewelry merchant Mukesh Jangir, the district is home to over 200 large jewelry showrooms and more than 400 smaller shops. Large showrooms sold an average of 300 grams of gold and three kilograms of silver jewelry, while smaller outlets averaged 50 grams of gold and 500 grams of silver sales. Based on these figures, the district recorded a daily turnover exceeding 80 kilograms of gold and 800 kilograms of silver.
High Demand for Silver Coins and Traditional Designs
This season saw exceptional enthusiasm for silver goods, with customers purchasing silver coins, utensils, and religious idols in large quantities. Traditional anklets and other classic ornaments alongside antique-finish designs were widely favored. In gold, the primary demand remained centered on mangalsutras, chains, and rings. Anticipating the upcoming wedding season, several customers also booked advance jewelry orders with local artisans and merchants.
Garment Market Estimates Three Crore in Sales
Alongside precious metals, the textile market also registered brisk sales activity. According to Anup Gadia of JN Creation, the clothing market generated an estimated turnover of around three crore rupees in a single day. Driven by the festival combined with preparations for upcoming weddings, shoppers began purchasing garments well in advance. Among women, sarees featuring gota-patti and zardozi work alongside traditional yellow chunaris were in high demand. Sarees adorned with peacock and Radha-Krishna motifs also attracted considerable buyer interest. Silk, printed, and pure bandhej sarees, as well as heavy antique-bordered variants, drew enthusiastic shoppers, while teenagers showed a distinct craze for lehengas and multicolored sequined dupattas.
Bissau Town Records Over One and a Half Crore in Jewelry Sales
The town of Bissau also witnessed tremendous excitement regarding festive shopping, registering sales of gold and silver jewelry exceeding one and a half crore rupees. A large number of residents from the town and surrounding rural areas flocked to the market places. According to jewelry traders, demand for silver ornaments outpaced gold in this area. Additionally, shops selling utensils, sweets, and daily household essentials remained packed with eager customers.
Automobile and Electronics Sectors See Healthy Footfall
Automobile and electronics showrooms throughout the district recorded healthy customer movement. Keeping both personal utility and the auspicious occasion in mind, buyers purchased vehicles, home electronic appliances, and various other goods. The utensil market also displayed vibrant shopping momentum, with crowds keeping commercial areas bustling from early morning until late into the night.
Traffic Disrupted Due to Heavy Market Crowds
The massive surge of shoppers pouring into commercial areas resulted in frequent traffic congestion across the city's main markets. Vehicles parked along roadways severely hampered traffic flow and created gridlocks. ASI Indraj Singh actively managed the traffic situation alongside deployment of police personnel. Local residents have urged authorities to deploy additional police personnel along key market routes for a duration of two days during festivals to spare shoppers from unnecessary hardship.
