Priti, a native of Kerala who made Ranchi in Jharkhand her home after marriage, has built a flourishing enterprise right from her residence. Instead of remaining idle while her husband attended to his job, she decided to harness her regional expertise and available resources. Today, her venture supplying authentic South Indian goods has expanded well beyond the local neighborhood, attracting steady orders from major metros such as Delhi and Mumbai.
Farm-Fresh Beginnings and Core Offerings
The foundation of Priti's enterprise rests on natural produce cultivated in her own farm. Utilizing coconuts and bananas grown on her land, she manufactures traditional chips and extracts pure coconut oil. Capitalizing on the rich cultural heritage of Kerala, she also began blending authentic spices and offering specialized handloom sarees. What began as a modest home initiative has steadily grown into a recognizable brand rooted in authenticity and quality.
Demand for Pure Oil, Handcrafted Sarees, and Spices
The centerpiece of her product line is her 100 percent pure coconut oil, which serves as the brand's primary signature item. Valued for its versatility, the oil is widely used for culinary purposes, facial skincare, and nourishing hair massages. Half a liter of this premium oil is priced at 500 rupees, and high consumer demand frequently leaves it out of stock. In addition, Priti curates golden Kerala special sarees that are entirely handmade and feature delicate hand embroidery, with prices ranging from 700 rupees to 1800 rupees. To keep up with production across oil, spices, and textiles, she has hired 4 to 5 skilled artisans.
Community Recognition and Sponsoring Children's Education
Beyond commercial growth, social responsibility remains a core pillar of Priti's business model. She allocates 30 percent of her business earnings toward sponsoring the education of underprivileged children. Within her locality in Ranchi, residents affectionately refer to her as 'Kerala wali aunty'. Customers seeking authentic South Indian flavors or freshly prepared banana chips regularly visit her home directly to purchase her goods.
